4 Brands That Know How to Tell a Story Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. She was recently elected to serve on the board of directors of WOMMA. What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. Stories, unlike any other element, allow brands to connect with customers on an emotional level. 1. TOMS shoes, which are sold at more than 500 stores around the world, was founded on the ethos that for every pair purchased, one pair is donated to a child in need. The company has developed an extension of this story online, with their One for One campaign. 2. Mr. Sadly, there has never been a real Mr. 3. Chrysler took Detroit’s gritty and tough image and used it in their "Imported From Detroit" campaign. 4. Nike’s own story is one of success.
7 Tools For Updating Facebook Timeline Pages Timeline has a way of making pages with infrequent posts look more naked than they really are, making it more important than ever to post regularly. Here are seven ways to get this job done. We’re about to discuss six different third-party tools for publishing to pages, but before we get into any of that, let’s talk about doing it directly on Facebook, inputting text and links in the status field. The algorithm that determines post placement in Facebook’s news feed tends to lower the priority updates from third-party apps. If there are good reasons not to use third-party tools, then why would you want to use them at all? With that in mind, here are six of the top tools that social media experts, brands, and agencies are using to update their pages. Argyle Social allows you to schedule and publish updates across top social networks like Facebook, Twitter, and LinkedIn. You can also have your latest blog post automatically delivered to those social networks using your RSS feed.
E-book Publishing and Marketing Services It’s more than just an e-book. It’s the massive amount of work you put into it. It’s a dream and a career. We get that. If you want more for your manuscript, our services are here to help your e-book reach its full potential. From securing its rights to getting it seen by Hollywood professionals, we have the tools you need to get the success your e-book deserves. Publishing Services Want a professionally designed cover, or would you rather DIY? Publicity Services Getting a TV interview or newspaper feature takes some work. Promotional Services and Book Signings Get personal. Video Services Can you imagine your story coming to life? Hollywood Book to Screen If you’ve ever considered your book becoming a movie or TV show, this service is for you.
4 Tools to Enhance Brand Engagement on Facebook Over the past few years, Facebook marketing has moved from the domain of early adopters to a mainstream focus for nearly all businesses. During that time, a large number of social media marketing tools have emerged to help companies reach and engage with fans, run promotions and contests, and even integrate Facebook Ad programs with the rest of their social marketing. But while most marketers are currently using the myriad applications that allow them to run their ongoing programs, they may not be as familiar with tools they can use to enhance their day-to-day activities and make their programs more effective. Here are four services that offer specific functionality to boost the impact of your Facebook marketing every day. 1. Several billion pieces of content and “Stories” are shared on Facebook every day, so it would be completely overwhelming if the news feed showed all of the possible stories from your friends and the brands you like. 2. 3. 4.
Le guide Facebook ultime pour les marques, les community managers et les entrepreneurs Depuis quelques années nous vivons une bataille pour l’attention des internautes, dans laquelle les réseaux sociaux, pour ne pas dire Facebook, ont pris une place importante, grandissante, massive. Article rédigé par Genaro Bardy aka Naro, spécialiste Digital Marketing & New Media, et blogueur sur Naro Minded. Facebook, l’ogre des médias sociaux Quelle est la part de Facebook dans cette consommation des réseaux sociaux ? Énorme. Google justement. Mais l’émergence rapide de Google+ et les nombreuses innovations proposées ont obligé Facebook à un été studieux pour riposter de manière tout aussi massive. Facebook innove sous la menace de Google+ Depuis le lancement le trafic de Google+ semble baisser selon les premiers analystes, bien que plus de 40 Millions d’utilisateurs aient été convertis en à peine quelques mois. Facebook a donc réagit. Les marques et Facebook : la grande tentation Et les marques dans tout ça ? Voici, vous l’attendez : Quel intérêt, quel objectif ? Configurer sa page Facebook
Incredibly Captivating and Expressive Portraits At first, I thought these images by 22-year-old photographer Robby Cavanaugh were completely fabricated interpretations of life. From the flying fish to the woman standing on top of water, his work portrays intense technical strength as a digital artist. At the same time, though, it turns out that he is also quite the creative energetic, who isn’t afraid to haul a giant door to the beach or to set an umbrella on fire. Amazing! It's clear that he uses a bit of post-production to enhance his photography, but his main goal is to capture everything in a single frame. His creative expression is emotionally powerful and tells the story of an ambitious young photographer. Robby Cavanaugh’s websiteRobby Cavanaugh on DeviantArt
10 Ways to Humanize Your Brand on Social Media Joe Chernov is the VP of Content Marketing for Eloqua. He is responsible for creating, distributing and measuring content that increases awareness and drives demand. Marketers are suckers for a catch phrase, from “join the conversation” to “think like a publisher.” Now, thanks largely to Facebook Timeline for brand pages, the new marketing slogan has quickly become, “humanize the brand.” Humanizing a brand simply means trying to interact with each customer on a personal level. But for a company to implement that style, there needs to be a shift in how it responds to customers, particularly via social media. 1. I recently asked Alfredo Tan, Senior Director of Facebook Canada, if the company distinguishes between business and consumer brand pages. 2. In Smart Business, Social Business, author Michael Brito writes, "while many organizations are trying desperately to humanize their brand, they are failing to understand that they need to humanize their business first." 3. 4. 5. 6. 7. 8. 9.
Panorama des réseaux sociaux en France, Infographie | Wesaw.it | Infographies L’IFOP a réalisé fin octobre une grande enquête sur l’usage des réseaux sociaux en France, à partir d’un échantillon de 2080 internautes, nous révélant des classements et des tendances révélatrices. Google + dépasse Twitter, Foursquare progresse timidement et la bataille des réseaux professionnels fait rage ! J’ai réalisé pour vous une infographie présentant les résultats de façon -je l’espère- agréable à vos yeux. J’ai choisi de classer le top 15 des réseaux en fonction de leur notoriété (le taux de connaissance parmi les internautes) et non leur fréquentation pour une raison simple : il y a des visiteurs, des usagers non-inscrits, ainsi qu’une visibilité à l’extérieur de ces réseaux. Le meilleur exemple est YouTube, massivement utilisé et comptant uniquement 8% des internautes parmi ses membres. On peut aussi citer pour exemple Twitter, très connu du grand public mais encore peu utilisé, et qui bénéficie d’un excellent relais dans les media. Cliquez sur l’image pour l’agrandir