It's All About Me!
Last month, Australia went crazy. It had nothing to do with the usual summer cricket rivalries, nor did it involve a visit from the Queen. This time, the frenzy was over newly released cans of Coke. A local agency had dreamed up an entirely new way of revitalizing the 125-year-old brand, reversing its steadily declining sales and tapping into the diminishing youth market. During the first stage of the campaign, 150 different Coca-Cola cans were released, each with a different name. The second stage involved 18 Westfield shopping centers, where you could go to have your name printed on your cans. In the 1970s, advertising was all about finding the USP, or Unique Selling Proposition, in a brand. Recently, the Japanese postal service took the lead in releasing personalized stamps. Even the iconic toy Lego has jumped on the bandwagon, allowing everyone to develop their own customized Lego set. Advertisers are seizing this opportunity to appeal to the "me-obsessed" generation. Will it work?
What We Know Now About How to Be Happy - Atlantic Mobile
Recent science has shown how important our minds are to our bodies, but they also reveal how difficult it is to define and promote happiness. skippyjon/Flickr Every day there are new studies linking our mental health to our physical health. Our moods or mental states - positive, neutral, negative - seem to be related to the risk of disease, and indeed, our likelihood of death. Just last month, for example, a study reported that cardiovascular health is significantly better in people who report being happier. Are "happy" people set up differently to begin with? Psychologists have debated for a while about whether happiness and unhappiness are two sides of the same coin, or whether they're unique entities. But what is happiness in the first place? It's this question that may be at the heart of the matter. As most people have probably experienced, there are different types of "happy." Some scientists have studied the two forms of happiness in the lab and found some significant differences.
The Pomodoro Technique®
What is The Pomodoro Technique? EASY for anyone to use! Improves productivity IMMEDIATELY! FUN to do! Why Pomodoro? The Pomodoro Technique isn’t like any other time-management method on the market today. For many people, time is an enemy. Essential to the Pomodoro Technique is the notion that taking short, scheduled breaks while working eliminates the “running on fumes” feeling you get when you’ve pushed yourself too hard. Whether it’s a call, a Facebook message, or suddenly realizing you need to change the oil in your car, many distracting thoughts and events come up when you’re at work. Most of us are intimately acquainted with the guilt that comes from procrastinating. Who does the technique work for? These are all ways real folks use the Pomodoro Technique: Motivate yourself to write.Limit distractions.Keep track of how long you’re spending brainstorming / writing / revising.Reduce back and neck pain by walking around during Pomodoro breaks.Draft a book in three weeks. How It works
The Most Poetic Idea in the Universe
This is a community post, untouched by our editors. If a star dies in the universe, does its supernova make a noise? Tweet Share One is perpetually in a state of unknowing. There are no words that can sufficiently describe the ridiculous enormity of the cosmos—of space. The size of the universe cannot be overstated. Crop of Hubble Ultra Deep Field. You are stardust. There is an overarching disrespect and lack of appreciation for astronomical phenomena throughout much of humanity, which is unfortunate but not entirely unpredictable. The massive star Eta Carinae, surrounded by an emission nebula as it outshines its own gravity. However (and a tremendously important however), it does produce MRI machines, important for improving human health. You are stardust. It is unfortunate that certain terms have had their meanings, and importance, somewhat diluted, and perhaps it’s because we’re taught, or at least first hear of, such terms when either too young or too unlearned to appreciate them.
The 15 Most Inspiring Videos of All Time
U.S. Protests Mexi-Canadian Overpass
WASHINGTON, DC—After nearly nine years of construction, the Mexi-Canadian Overpass, the controversial $4.3 trillion highway overpass linking Guadalupe and Winnipeg, was finally completed last week, drawing harsh criticism from U.S. citizens and officials alike. Chrétien and Fox at the official unveiling. "If you're a Mexican who regularly commutes to Canada, or vice-versa, this is great. But what about all of us poor Americans caught in the middle?" "We just recently installed beautiful picture windows in our home," said Fargo, ND, resident Judy Renata, whose house is situated beneath the overpass. In addition to facilitating trade between Mexico and Canada, the overpass is expected to increase tourism in both nations by as much as 60 percent. The New Overpass Map "It would be one thing if we somehow benefited," said Junction City, KS, business owner Neil Grandy. Americans' hostility toward the overpass only intensified when it officially opened to traffic Monday.
Champs-Élysées | Arc de Triomphe" by Nick De Clercq
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Food For Thought: Good And Evil
This is a community post, untouched by our editors. FOOD FOR THOUGHT: A Native American Chief was once asked to speak about the battle between good and evil. He chose a metaphor to relay his message. The one I feed. SERIES: Food For Thought
Top 5 AC/DC Christmas Lights Displays
Outdoor Christmas lights displays synchronized to rock ‘n’ roll have been popular since an enterprising electrical engineer in Mason, Ohio, hooked up thousands of them outside his house and set them to the tune ‘Wizards in Winter’ by the Trans-Siberian Orchestra. In 2005, a YouTube video capturing the display became a viral hit — it’s since snagged 11 million views — and that same year a Miller Lite beer commercial featuring that song set to a massive lights display made it a downright cultural phenomenon. Since then, rock fans the world over have been stringing up lights outside their homes and setting the flickering shows to various different bands, with AC/DC a popular option. 'Thunderstruck' is one of later-era AC/DC's more popular tunes, and one of the band's most popular when it comes to Christmas lights displays. Nicknamed 'The Shack,' this stately home offers up multiple strings and glowing globes of white lights flashing along to the AC/DC classic 'Hells Bells.'
Picturetweet: #Picturetweet: Angry birds...
Angry Birds Dress Shocks Fashion World
Angry Birds has made its way into fashion before with the introduction of t-shirts and accessories, but the wife of a Rovio executive is taking the brand to a whole new level with an off-the-shoulder ballroom gown that pays tribute to the widely popular game. Teija Vesterbacka – who is married to Peter, CMO of the company that created the game – wore an Angry Birds dress to an event on Tuesday night at the Finnish Presidential Palace to celebrate Finland’s independence. The red dress features the iconic face of one of the Angry Birds characters. SEE ALSO: Angry Birds Cookbook Finally Revealed News of the look made its way onto Twitter and was met with a mixture of reactions, as some called it "epic" while others were "disgusted." "Sooooo glad my husband didn't create 'Angry Birds.' Meanwhile, Twitter user @sircoolio said the following: "Love this! Angry Birds has taken the game market by storm since it first debuted in December 2009. What do you think of the dress?
