Should You Build a Mobile App or Mobile Website? [Infographic] - South Florida Advertising Agency, Interactive Marketing, West Palm Beach Ad Agency, Boca Raton Ad Agency, MDG Advertising Blog
There’s no doubt that mobile has gone mainstream with consumers increasingly on the move and companies seeking more ways to stay in front of their eyes and right at their fingertips. As a result, businesses are realizing the importance of maintaining a mobile presence, yet many are uncertain whether a mobile application or mobile website is the best way to go to reach consumers on the go. To outline the basics and benefits of a mobile website vs. mobile app, MDG Advertising developed the following informative infographic. It outlines the options and opportunities behind both mobile methods, along with the facts and figures regarding reach and response to help companies make the right move to mobile. First, the infographic details the important differences between mobile websites and mobile applications on issues such as user access and digital accessibility. Then, usage becomes the focus with graphic evidence showing the amount of time users spend on both mobile means. Spread the Word
Mobile Apps vs. the Mobile Web: "It Doesn't Matter to Consumers"
The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet’s future: It is in part a debate about the future of the personal computer vs. smaller, portable mobile devices. Pew asked a number of “big thinkers” to respond to two provocative opposing statements about the shape of the internet at the end of the decade, and indicate the one with which they most agreed. The following are the two opposing viewpoints: Apps dominate: In 2020, most people will prefer to use specific applications (apps) accessible by Internet connection to accomplish most online work, play, communication, and content creation. The pro-web view beat out the pro-apps position 59 to 35 responses. As one respondent put it, “People never cared about the Web vs. apps and devices . . .
Native App vs. Web App: Which Is Better for Mobile Commerce?
The Mobile App Trends Series is supported by Sourcebits, a leading product developer for mobile platforms. Sourcebits offers design and development services for iOS, Android, Mobile and Web platforms. Follow Sourcebits on Twitter for recent news and updates. One of the primary beneficiaries of the smartphone (and now tablet) boom is the mobile commerce space. Companies like eBay and Amazon are bringing in billions of dollars a year from their mobile apps and mobile commerce sites. For merchants, it's no longer enough to have an ecommerce strategy — businesses need to embrace a mobile commerce strategy as well. Choosing Between Mobile and Native Apps One of the resounding themes for mobile software developers in 2011 is the debate between building a native app or building a mobile web app. This is especially true for mobile commerce sites, where the conversion rates between browsers and purchasers can vary dramatically based on the platform and the method of presentation.
En 2013 : site web mobile ou responsive design ?
Vous le savez maintenant, vous en êtes certain, en 2013, si vous ne l’avez pas déjà fait, il va vous falloir un site mobile. Mais la question que vous pourriez vous poser, c’est en « Responsive Design » ou pas ? Vaut-il mieux investir dans un site mobile ? Autant de questions qui vous laisseront dans l’incertitude absolue et ne vous avanceront pas plus dans votre réflexion (mais vous aurez peut-être quelques réponses ici) Voici selon moi quelques recommandations quand au choix de l’une ou l’autre solution. Les + : - Facilité et rapidité à mettre en oeuvre - Maintenance facile, puisque un seul site Les - : - Contenus webs pas forcément adaptés pour le mobile - Poids des éléments visuels - Pas de possibilité d’intégrer des fonctionnalités spécifiques - Site totalement différent du site web, donc possibilité de créer des pages, des contenus, des fonctionnalités spécifiques - Interconnexion possible avec certaines fonctionnalités natives du téléphone Les – : Et vous, quel est votre avis ?
What is Better For Ecommerce: Mobile Websites or Mobile Apps?
Mobile apps have been a dominant topic of discussion for the past year and with good reason. Research2Guidance estimated that mobile apps have exploded into a $7.68 billion market. The Android app store passed 10 billion downloads last month, a feat that Apple’s app store achieved in January of last year. With this dynamic growth there is a great pressure for startups and small companies to make their own app to keep up with the changing tastes of consumers. However, a recent survey conducted by Zmags showed exactly how consumers prefer to shop. These numbers are still miles away from reaching the 87% consumer preference rate of shopping on a website via PC and laptop. So, it seems that, although consumers prefer to shop in person or via a PC, the tablet market is starting to rev up and consumers are starting to enjoy the experience. Breaking it down, all these findings signal to small businesses that a company’s website is far more important than a mobile app.
Fidéliser grâce à l'application mobile: étude de cas Vente-privee | Ventes Privées (le Blog)
L’adaptation mobile des géants du Web ou des sites de commerce est souvent payante. Surtout lorsqu’il s’agit de poids lourds du secteur comme vente-privee.com. D’abord timide sur le mobile, le groupe récolte aujourd’hui les fruits d’une stratégie qui dépasse ses espérances. “Cela fait trois ans que le site est présent sur mobile mais les applications que nous proposions ne permettaient pas d’acheter”, explique Xavier Court, co-fondateur du site. “En juin 2010, nous avons publié une application iPhone complète permettant de réaliser des achats. » Plus de 550 000 applications ont été téléchargées, explique-t-il. 5% d’achats depuis le mobile L’application génère en effet 1 million d’euros de chiffre d’affaires par mois (soit 1% du total) et désormais 3 à 5% des visiteurs achètent à partir de leurs smartphones.”Vente-privée est un site d’achat d’impulsion et le mobile se prête parfaitement à cette pratique”. Objectifs: - Offrir aux marques un nouvel écrin pour mettre en valeur leurs produits.
