How to Bootstrap Your Business November 22, 2011 10 min read This story appears in the December 2011 issue of . Subscribe » Erica Zidel knew trying to raise funds for her startup would be a full-time job. She worried that chasing after capital would distract her from building the best product she could. So, rather than sweat the investment game, she has spent two years holding down a day job while bootstrapping her new company on the side. During business hours, the Boston resident works as a management consultant. "I've basically been working two full-time jobs," says Zidel, founder and CEO of Sitting Around, an online community that makes it easy for parents to find and coordinate babysitting co-ops in their neighborhoods. What's perhaps more thrilling is that she's been able to self-fund Sitting Around with the money she earns from her consulting work. That focus on innovation has paid off. Money vs. Juggling jobs: Erica Zidel of Stting Around works days as a management consultant. Zidel will attest to that.
Emailling : Robert Madsen's Blog - Starting an Indie Game Studio (Part 1) The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. Welcome to part one of a new series on starting an indie game studio. I get a lot of questions about what it takes to start a game studio. My Journey I have been programming all of my life. After Other Ocean, I decided that I wanted to start my own studio. I had a family and I didn't want to have to move all around the country to be able to work. So, what gave me the audacity to think that, after only two years in the indusry, I could succeed at founding my own game studio? The Right Stuff Before I answer that question, I'm going to pose some questions of my own to those of you who are reading this article and considering running founding your own game studio: Have you ever started and run a business? Have you ever started and run a business? I am a programmer.
Email Marketing and Email List Manager | MailChimp What does it really cost to open an indie studio? All your money, most of your life It is common to hear about game companies having crushing financial woes in the games press. It can be observed in companies of all sizes, from THQ going under to 38 Studios defaulting on millions of debts to the recent Yogsventure project fiasco. I've seen the people behind these projects judged very harshly in comments from readers (I know, I know, I shouldn't read the comments) and usually, it seems to me that people grossly underestimate what it costs to run a game studio. For about as long as I can remember, I've been planning on starting my own game studio. It's an ambition I nurtured throughout my youth. People grossly underestimate what it costs to run a game studio Meanwhile, I'd keep reading about the state of the game industry, a subject matter that has been as intriguing to me as the game themselves. Breakdown of costs Initial costs: Incorporation: $500 (Varies by location, does not include attorney fee) Equipment (per workstation) Not to mention: Ongoing costs: Other costs:
Tagguer/Tracking 6 Steps to a Successful Business Launch June 25, 2012 10 min read This story appears in the June 2012 issue of . Subscribe » Erik Oberholtzer, Matt Lyman and David Dressler met while working in the kitchen at a luxury beach resort in Southern California. Together, they envisioned a restaurant where they could follow their cooking passions and serve organic, farm-fresh, "slow food" dishes at affordable prices. "It took probably two years from idea to opening," says Oberholtzer, chef and co-owner of Tender Greens, which opened in 2006 and now operates seven locations across California. (From left) Tender Greens' Erik Oberholtzer, Matt Lyman and David Dressler "We would make revisions to our plan after every meeting with a potential investor, because sophisticated investors would ask questions we hadn't thought of, causing us to go back and refine the numbers," Oberholtzer says. Related: How to Craft a Business Plan That Will Turn Investors' Heads Before launching your business, here are six steps to ensure a successful start. 1.
Electronic Business Group Worldwide digital games market — SuperData, a Nielsen Company Gamers continued to play and spend on mobile titles even as they stayed home. Mobile games revenue was up 15% year-over-year and reached $5.7B during March. Earnings for a number of major mobile titles also grew during the month. For example, Pokémon GO revenue rose to $111M in March (up 18% month-over-month) after publisher Niantic made tweaks to the game to make it easier to play without physically moving. Animal Crossing: New Horizons sold more digital units in a single month (5.0M) than any console game in history. The Nintendo-published title broke the console record for monthly digital game sales previously held by Call of Duty: Black Ops IIII. The addition of Warzone to Call of Duty: Modern Warfare resulted in monthly active user numbers for the title jumping 159% month-over-month to reach an all-time high of 62.7M. Doom Eternal from id Software sold 3.0M digital units in March, more than three times what Doom sold (957K) during its launch in May 2016.
Les QR Codes de Sushi Shop à l'entrée du métro parisien 3 décembre 2012 Pour annoncer le lancement de son application iPhone/iPad et de la version mobile de son site internet, Sushi Shop s’est affiché sur le réseau de vitrines rétroéclairées placées aux entrées des bouches du métro parisien. Sur le poster : un QR Code, particulièrement créatif car entièrement composé de sushis, qui une fois scanné dirigeait l’utilisateur sur une page l’invitant à télécharger l’app ou accéder au site mobile. In fine, le consommateur pouvait commander les plats de son choix et se les faire livrer (ou passer les chercher en boutique). La campagne est parfaitement contextuelle et permet de créer un usage : elle active les utilisateurs, les invitant à commander dès le début de leur trajet – quand il rentre dans le métro – afin de pouvoir se faire livrer et profiter de leurs repas à l’issue de leur voyage.
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