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The Pulse Network

The Pulse Network

The Video Commerce Consortium » Blog Archive » User-generated video partnerships for ecommerce: The BeautyChoice solution Grant Crowell interviews Jordan Blum, President of BeautyChoice.com, a leading online retailer of beauty and personal care products, about his company’s innovative video marketing program that pairs up amateur YouTube personalities with manufacturers of beauty care products, producing entertaining and authentic reviews that are being watched by millions of engaged users and subscribers worldwide. BeautyChoice’s “Beauty Stars” the key influencers on YouTube for influencing fan purchases Greg Jarboe, popular YouTube marketing conference speaker and author of YouTube Marketing on an Hour a Day, refers to BeautyChoice.com as the biggest standout today on YouTube with professional marketing and monetization of beauty products around of user-generated videos. The success of BeautyChoice.com’s UGV model for e-commerce According to BeautyChoice.com, collectively, their videos have been viewed more than 300 million times and they have over 1.7 million followers on Twitter, YouTube, and Facebook.

The Skills that Inbound Marketing Agencies Need to Have The HubSpot partner team spends a lot of time helping marketing agencies develop their inbound marketing skills and their businesses. There's good ones, there are bad ones, and there are good ones in the making. It might make sense for you to hire a new inbound marketing agency, unencumbered by the old ways of marketing . But, you should be vigilant as you interview new firms. If you're hiring an agency, you should test for the aptitudes below. Sales If they don't know how to sell in the right way, they should forget about starting a marketing agency. Ironically, these sales skills seem to get lost somewhere along the way when agencies get to a certain size. Account Management If an agency isn't strong at managing their accounts by setting expectations, reviewing activities, seeking buy-in, inspiring continued action and reporting results, they'll quickly lose clients. In order to avoid firms like this, ask questions about how they do monthly reviews. Project Management

Cornwall Social Media Cafe - Csmc - #CSMC- Eventbrite Invalid quantity. Please enter a quantity of 1 or more. The quantity you chose exceeds the quantity available. Please enter your name. Please enter an email address. Please enter a valid email address. Please enter your message or comments. Please enter the code as shown on the image. Please select the date you would like to attend. Please enter a valid email address in the To: field. Please enter a subject for your message. Please enter a message. You can only send this invitations to 10 email addresses at a time. $$$$ is not a properly formatted color. Please limit your message to $$$$ characters. $$$$ is not a valid email address. Please enter a promotional code. Sold Out Pending You have exceeded the time limit and your reservation has been released. The purpose of this time limit is to ensure that registration is available to as many people as possible. This option is not available anymore. Please read and accept the waiver. All fields marked with * are required. US Zipcodes need to be 5 digits.

The Business Behind the Internet TV Revolution This post originally appeared on Forbes.com, where Mashable regularly contributes articles about social media, business and technology. The television is about to become the latest medium to get a major makeover at the hands of the Internet. Already more than half of Americans are watching TV and surfing the web simultaneously. But another trend — giving connectivity to the device itself — is going to fundamentally change the business models around television and the way we consume and interact with content. Yahoo, which has been an early mover in the space, anticipates that 8 million to 10 million devices with its Connected Television platform preinstalled will be in consumers' hands by March 2011. That represents a shift similar to what we saw in print media, where the Internet (and mobile phones) opened up the opportunity for anyone to become a content creator. The Growing Market for Internet-Enabled Televisions The Changing Advertising Landscape More Tech Resources from Mashable:

Aardvark and the Synaptic Web | ScribeMedia.org Pawns via Creative Commons/Flickr. “It’s overwhelming, fantastic, and like all technological marvels,” says Damon Horowitz, “just a little bit amusing.” Just a week ago Google bought Horowitz’s social search start-up Aardvark for a reported $50 million. If you’re familiar with Aardvark let your imagination run for a moment and consider how the platform can turbo-boost Google Buzz which was also, and perhaps serendipitously, released last week. If you’re not familiar with Aardvark — and since it only launched a public beta last October, there’s no reason you should be — a basic primer runs something like this. Aarvark is a free service that lets those of us puzzled about life’s quandaries ask our social network for answers to our questions. More often than not, a response comes within a few minutes. “We think of Aardvark like a contact who should be available everywhere, through your existing communication channels,” says Horowitz. Microsoft’s Photosynth is a Synaptic Web example, says Loux.

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Corante Media Hub Fantastic program on post war Liverpool #ThankYouBBC Online Video Through Broadcasting Eyes - StreamingMedia.com Online Video Through Broadcasting Eyes A three-hour discussion at IBC reveals how traditional broadcasters see the online video industry. In the midst of all the hustle and bustle that is IBC, Microsoft for the past few years has held court in the Topaz Lounge, a central second-floor location that provides the company a chance to rise above the fray and offer a more relaxed, holistic view of the company's many services for broadcasters and the consumers who view and interact with their products. This year, however, Microsoft and two partners-Interxion and iStreamPlanet-held an off-site event that was geared toward a better understanding of broadcasters' needs for online video content creation and delivery. Held in the conference room of a new full-size data center adjacent to Interxion's corporate headquarters in Amsterdam, the session included representatives from four broadcasters: the BBC, CTV (Canada), NRK (Norway), and Turner. In addition, AT&T and Level 3 were represented. Page 1

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