Google Analytics for Facebook Fan Pages We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators. Facebook Insights shows demographic details and interactions on your pages BUT limited to show information of fans only. It is far less sophisticated and comprehensive when compared to the free Google Analytics. One of the limitations of Facebook Fan pages is that you can only run limited Javascript on it and Google Analytics needs Javascript code included to correctly track visitors. We have successfully managed to get ALL functions of Google Analytics working on our Facebook fan page (including visitor statistics, traffic sources, visitor country, keyword searches with all other powerful reporting & maps overlays etc). How to setup Google Analytics on your Facebook fan pages The workaround we use in our code is to include Google Analytics as an image instead of setting the standard Javascript. 1) Setup Google Analytics account.
LinkedIn Marketing Tips - B2B Social Media Marketing - Online Ma From Facebook to Twitter to You Tube, there’s no limit to the number of social networking sites that can be leveraged to interact with customers and prospects, and build positive brand awareness. LinkedIn, however, stands apart from the crowd. The roots of popular sites like YouTube and Facebook are founded on the entertainment side of things. But since its creation, LinkedIn has been geared toward the professional business crowd. If you haven’t already incorporated LinkedIn into your online marketing mix, consider the latest statistics: LinkedIn has more than 60 million membersA new member joins LinkedIn approximately every secondExecutives from all Fortune 500 companies are LinkedIn members Get started with a LinkedIn marketing strategy today with these five tips: 1. Create a personal account and build a network of contacts. 2. Hyperlink using keywords. Include links in your LinkedIn profile using anchor text. 3.
26 Essential Social Media Resources You May Have Missed The week gone by was loaded with essential reading, especially in the tech department. We know you're busy, and digging through that RSS reader for all the good stuff you missed is a chore. That's why we've once again gathered the Crème de la Crème in our weekly super-post. Take a weekend stroll through this garden of resources that includes a few environmentally friendly gadget guides, some killer small business advice, and an inbox master cleanse, which may be a weekend project itself. And if it's entertainment you're after, don't miss the killer YouTube video lists below. Social Media HOW TO: Disable Facebook’s “Instant Personalization” [PRIVACY]New menus on the Facebook home page this week took users by surprise, and left many concerned about the privacy implications of being suddenly more "connected" to their favorite sites and interests. For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Tech & Mobile
Personal Brand Audit: What’s Your LinkedIn Score? | Personal Bra This is the first in a series of Personal Brand Audits, where we’ll make sure you’re keeping the touch points of your personal brand fresh and up to date. LinkedIn is an absolutely vital part of your personal branding efforts online. If you don’t have a LinkedIn account yet, start by reading Dan Schawbel’s How to Build Your Personal Brand on LinkedIn. Personal Brand Audit: LinkedIn 1. If you want people to remember you, a picture is worth a thousand words. 2. Log into your account and make sure your profile is 100% complete. 3. Update your professional headline, which is separate from your current position. 4. Your summary is one of the most important parts of your profile. 5. It’s easy to let the experience section go stale. 6. If you have a blog, display your feed using a LinkedIn application like the WordPress app. 7. Stale recommendations reflect the fact that you haven’t been WOWing anybody lately. 8. 9. 10. 11. 12. 13. 14. Let your network know what you are looking for. Author:
Facebook's OpenGraph, Three Months Later It's been about 90 days since the f8 Facebook Conference and the debut of OpenGraph, a platform consisting of publisher plugins, semantic markup and a developer API. Every new vehicle needs time for a shakedown drive, to bang out the kinks and to see if users can make something of it. In point of fact, users have made something of it. fbLike has compiled a list of six OpenGraph success stories, and possible models, for use of the Facebook platform, and were good enough to share it with ReadWriteWeb's readers. Not shockingly, they've included themselves. But they make a pretty good case for inclusion. fbLike fbLike was created as a dashboard for Facebook users, built solely on OpenGraph, to function as a social recommendation engine. CNN.com was one of the first adopters of the Facebook plugins. Yelp While Yelp has been very popular for reviews about local businesses, the OpenGraph created a new opportunity to help users recommend restaurants directly on Facebook. IMDb Fandango Levis
Writing Great LinkedIn Invitations | Investing, Raising Capital, Great LinkedIn invitations? Are they really that big a deal? Sure, canned messages are lame, but inviting someone to connect via LinkedIn (or any other social networking site) is just a simple matter of record-keeping. What’s wrong with just, “Hey, let’s connect?” That’s one way to look at it. There’s another reason your LinkedIn invitations matter: if too many (five or so, best guess – LinkedIn doesn’t publish the actual number) of your invitations are rejected (“I don’t know the sender”) by the recipient, your account may be temporarily suspended and you will lose the ability to invite people to connect without their email address. One way to ensure having your LinkedIn invitations accepted is to email the person before sending them a LinkedIn invitation and ask them if they’d like to connect on LinkedIn. The basic format is the same in all cases: Establish context. Scenario 1: Current active contact Here are a few actual examples I’ve sent/received: Hi Paul! Scenario 2: Acquaintance
Designing A Facebook Fan Page: Showcases, Tutorials, Resources - Smashing Magazine 8 Tips for Managing a LinkedIn Group Jessica Faye Carter is an award-winning author and columnist. Her company, Nette Media develops social media technologies for women and multicultural communities, and she blogs at Technicultr. With over 50 million users, LinkedIn continues to be among the most popular social networking sites for business professionals, offering a variety of features for its users. One such feature, Groups, allows members the opportunity to create and manage groups focused on a wide range of business-related subjects, and some of the largest groups have hundreds of thousands of members and rival many niche social networks outside of LinkedIn in terms of size and activity. Groups offer valuable networking opportunities for their participants, who gain access to resources and information that can be beneficial for their careers. If you are considering starting a LinkedIn group or want to increase the effectiveness or reach of your current group, the 8 tips below can help. 1. 2. 3. 4. 5. 6. 7. 8.
8) | Photo Browsing on a Single Page LinkedIn Aims to Show Up in More Places Online - Bits Blog - NYT LinkedIn is hoping to let its users tap into their professional network across the Web. On Monday, LinkedIn will make its technology available to software developers who want to use it in their own sites and applications. By incorporating information about someone’s professional profile and connections, LinkedIn can make those sites more useful, said Adam Nash, LinkedIn’s vice president of search and platform products. Jeff Weiner, LinkedIn’s chief executive, has said he wants the site to be the hub of all conversations about business on the Web. A few developers have already been experimenting with LinkedIn’s new platform.
How to add a custom tab to your Facebook fan page | HighEdWebTech Since I led a webinar this week about Twitter and Facebook usage this week for HigherEdHero, I’ve received a lot of questions from folks wanting to know how we added a custom tab to my institution’s fan page. I thought it’d be a worthwhile blog post to show you how we did it, and to see if there are easier ways to accomplish what we have. We have a “Welcome” tab on our page with some general campus information. It looks like this: Here’s how to add a similar tab to your institution’s fan page. Keep in mind you must be an administrator of the page you want to add the tab to. First, search for the FBML app. You’ll want the application called Static FBML. Visit the application’s page, which looks like this. When you add it to your page, you can choose what pages or applications you want to add the FBML to. At this point, begin editing your page. You’ll be given an area where you can title your box as well as edit the content.
Twitter, LinkedIn Get Together: How to Get Started - CIO.com - B CIO — LinkedIn and Twitter announced a partnership on Monday that will allow you to tweet your LinkedIn status or stream your tweets to your LinkedIn profile. Twitter cofounder Biz Stone called called this "bringing the peanut butter and the chocolate together to make the perfect combination."