Coca Cola: Coca Cola's International Revenue per Case This site requires a more recent version of Adobe Flash Player to function properly. Go here to get Flash. Below are key drivers of the Coca-Cola Company that present opportunities for upside or downside to the current Trefis price estimate: Coca-Cola Family Gross Profit Margin The Coca-Cola Company is the world’s largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company primarily derives its value from the Coca-Cola brand (Coke). The Coca-Cola (Coke) brand has a high market share in global carbonated soft drink market Coca-Cola has worldwide brand recognition and commands a volume share of about 17.0% in the US and about 22.6% in the international carbonated soft drinks market. Soft drink companies adapting to changing consumer needs Soft drink consumption is on a decline in developed countries as consumers switch to healthier alternatives such as juices, Ready-to-Drink (RTD) teas, RTD coffee, water mixers etc. Back to Company Overview
Share a Coke campaign – Hitting the mark this Summer | Dgm Advertising's Blog Coca Cola has to be one of the most recognisable brands on the market, however over the last couple of months they have replaced their well known label with people’s names for the Share a Coke’ summer campaign. Coke has tried to represent a cross section of the Australia’s multicultural population by choosing 150 of the most popular names. However, someone in the office had asked the question… having your name on a coke can, does that make you special or does that just mean you have an incredibly generic Christian name? Well as someone who never sees her name on anything, I would feel special. Even before the more recent fad of spelling names ‘creatively’ like Kristoefer, Ju-Leigh, Sk8er, Aliczandar & Emmaleig (yes I have actually seen this spelling before), my parents were a little ahead of the game when they decided on the spelling of my name. Besides personalised bottles, cans, billboards and adverts their Facebook page has been highly interactive. Posted by Simmone (with a double m)
Coca Cola: Overview This site requires a more recent version of Adobe Flash Player to function properly. Go here to get Flash. Below are key drivers of the Coca-Cola Company that present opportunities for upside or downside to the current Trefis price estimate: Coca-Cola Family Gross Profit Margin The Coca-Cola Company is the world’s largest manufacturer, distributor, and marketer of non-alcoholic beverage concentrates and syrups. The company primarily derives its value from the Coca-Cola brand (Coke). The Coca-Cola (Coke) brand has a high market share in global carbonated soft drink market Coca-Cola has worldwide brand recognition and commands a volume share of about 17.0% in the US and about 22.6% in the international carbonated soft drinks market. Soft drink companies adapting to changing consumer needs Soft drink consumption is on a decline in developed countries as consumers switch to healthier alternatives such as juices, Ready-to-Drink (RTD) teas, RTD coffee, water mixers etc. View All Help Topics
Coke explains why 'Share a Coke' has been so successful Coca-Cola says the reason its ‘Share a Coke’ campaign has been so successful is because it is communicating effectively with its consumers. Following the unexpected success of the campaign, the beverage giant extended the campaign through Christmas, with some holiday-inspired names printed on cans. Lauren Thompson, Communications Manager Coca-cola South Pacific told Food Magazine the company is reveling in the success of the campaign. “This is a fun and exciting campaign for Coca-Cola – experiential, fluid and dynamic in many ways,” she said. “We’ve had an unprecedented consumer response… a response so inspiring it simply can’t be ignored. “As such, we’ve launch the second phase -- which wasn’t in the original plans, or to take the campaign past December.” The list of Christmas-themed names that will appear on cans are Santa, Rudolph, Dasher, Dancer, Prancer, Comet, Cupid, Vixen, Donner and Blitzen. “Consumers have been talking to us, and we have been listening,” she told Food Magazine.
Share a Coke Campaign – A Coca-Cola with your name on it « This is not ADVERTISING Coca-Cola is putting Aussies front and centre by printing people’s names on millions of bottles (for the first time ever) as a social invitation to find the names of friends and family and encourage them to connect and ‘Share a Coke’ together. The launch of the new multi-million dollar summer campaign, Share a Coke, will see the country’s 150 most popular names appear on labels this summer, encouraging them to ‘Share a Coke’ with one another. This is the first time Coca-Cola has made such a major change to its packaging and the first time any brand in Australia has launched this type of campaign. Share a Coke with Matt, Josh, Luke, Rebecca, Nicole, Kate messaging was designed to encourage Aussies to connect with each other this summer. Says Lucie Austin, marketing director, Coca-Cola South Pacific: “We are using the power of the first name in a playful and social way to remind people of those in their lives they may have lost touch with or have yet to connect with. Like this:
‘Share a Coke' Campaign a Smash Hit in Australia The Coca Cola Company (NYSE:KO) plans to extend the ‘Share a Coke’ campaign after it proved to be more successful than expected. ‘Share a Coke’ was launched in Australia in September in which the 150 most common names in Australia were printed on the Coke bottles and cans. The move highlights how marketing campaigns which are at a more personal level are being met with astounding success. We estimate a $75 price for Coca-Cola , implying roughly a 15% upside to the current market price. See our full analysis for KO The first part of the campaign involved printing 150 different names boldly on the coke bottles and cans in traditional Coke format.
Mumbrella’s advertiser of the year: Coca-Cola In a year when NAB hogged the podium at awards shows with Break Up, Coca-Cola may seem an odd choice for Mumbrella’s advertiser of the year. But those who have read the comment thread beneath our story on ‘Share a Coke’, or have witnessed the squabbles in the soft drinks aisles of supermarkets lately, might not be so surprised. The ‘Share a Coke’ campaign saw the world’s best-known logo replaced with people’s names on bottles, and a tightly integrated campaign was created with the product as the hero. Only 150 names were put on bottles sold in regular retail outlets. The story on the launch of the campaign was the most read, and most commented-on story on Mumbrella this year (305 comments so far), as the public used our comment thread to plea for their names to be printed on bottles. Through the Facebook page, people could download one of 150 ‘name songs’, and at outdoor sites such as Kings Cross in Sydney the names of passers-by were projected on to the billboard via SMS. Agency credits:
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JSTOR: Ambio, Vol. 35, No. 1 (Feb., 2006), pp. 2-8 The Library's online resources such as databases, e-books and e-journals are covered by licences which specify the conditions under which the licensed material can be used . To access these resources, you must agree to these conditions. Help with your ID and Password . Unauthorised access to Curtin ICT facilities and services and/or misuse of these facilities and services may result in penalties under Commonwealth of Australia legislation, Western Australian State legislation, and Curtin University policies and procedures. Curtin University of Technology students, staff and University Associates are authorised to access and use its Information and Communication Technology (ICT) facilities and services in ways that are consistent with the teaching, learning, research, University-based consultancy, and administrative objectives of the University and with the University's Guiding Ethical Principles. Note that most ICT and internet activity is logged and could be monitored.
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