A Face in the Crowd | Interview For some people Facebook is a collection of 500 million people, all shouting about what they've done today and trying to get you to harvest their zucchinis for you. For others it's the thoughts and interests of all of your closest friends and family, a place to share experiences and keep abreast of the lives of loved ones you're not lucky enough to see very often. But for Facebook, it's all business. Whichever side of the divide you're on, it's hard to deny Facebook's massive impact on the development and future of the games industry. The driving force behind the social and casual gaming revolution, Facebook has birthed Zynga, given new life to Bejewelled and made farmers out of millions of us. So what's next? Q: Looking back at some of your comments at the Game Developers Conference earlier this year, one of your main points was that Facebook games have now grown their audience to include almost every demographic. Gareth Davis: I think that there are a few things going on there.
Facebook Promoted Posts Are Here! | - Bonfire Social Media Services, Portland Oregon At Bonfire, we strive to bring you the latest news from Facebook and the rest of social media. When we discovered we had access to the promoted post function, we wanted to share this information to let you know of what is next for social media marketing. The biggest challenge facing marketers is how to reach your total audience when most posts only reach on average 10-15% of your total fan base. Promoted posts will help you reach many more of your fans. As you can see, Facebook will allow you to determine which reach is best for you (and your budget). What type of posts? How will these promoted posts look? Great question! Analytics and Tracking Unlike Facebook ads, the promoted post cost are for the duration of the promotion (which is up to 3 days). Another great feature is you can track the post both from your fan page and inside the Ad Manager. What does this Facebook Ad Solve? Repercussions The downside for this ad unit is it takes most of the meritocracy out of content creation.
Are consumers falling out of love with Facebook games? Engagement with Facebook Games Has fallen 25% since December 2010 I’ve been doing some analysis of Facebook games over the past year. In particular, I’ve been looking at the engagement rate (DAU/MAU) for Facebook games. Between December 2010 and September 2011, engagement has fallen by around 25% for some of the most popular games on Facebook. Across the board, engagements have fallen (with the exception of Mafia Wars). Even the Sims Social, one of EA’s successes, has lower engagement rate than many games back in December. Why are Facebook engagement rates in decline? I haven’t done an exhaustive analysis, so it’s hard to be sure of underlying trends. Increased choice: there are a lot of games on Facebook now. Is the Facebook gaming era over? In my experience, forecasters, analysts and companies always underestimate seasonal factors in their calculations. I am hopeful that we will see some recovery in engagement rates in the final quarter of this year. The summer may end, but there is a lot more choice out there than there was.
How To Customize Facebook Timeline Thumbnail Images Many timelines on pages still have somewhat outdated tabs, resulting in unattractive thumbnail icons in the applications area. Here are six easy steps to fix that, taking advantage of a simple but important branding opportunity. Step 1: Click on the down arrow that appears to the right of all the thumbnail icons. Step 2: Move your mouse over to the upper right-hand corner, click on the pencil icon, and select “edit settings.” Step 3: Click on “change” beside “custom tab image.” Step 4: When a new window opens, click on “change” beside the current tab image. Step 5: Upload a 111 pixel by 74 pixel image, at a maximum file size of five megabytes.
Facebook’s Cutesy Annual Report To Partners Reveals First Country-By-Country Mobile Stats TechCrunch has obtained never before published metrics showing Facebook’s international growth. Facebook sent some partners a playfully illustrated eMagazine called The Annual, but I’ve acquired a copy from a source and the stats inside are serious business. The report divulges user counts for some key international markets like Germany, which now has 25 million users, and 18 million mobile users. Previously, Facebook had only shared combined web and mobile user counts by multi-country region, and its mobile user counts as global totals. The problem is that hides what parts of the world are driving its mobile growth, which has brought it to a total of 874 million monthly mobile users and 507 million daily mobile users as of September 2013, out of a total 1.19 billion month user across all devices. So for several quarters I called for Facebook to release more detailed international mobile stats.
What 3 Types of Facebook Marketing Apps Drive the Most Viral Sharing? Everyone business or marketer has a secret desire that their marketing goes “viral”. It is the holy grail of marketing. Firstly because it generates high velocity sharing and secondly because its often seen as free. It can accelerate a brand from relative obscurity to nearly famous. It is “word of mouth” marketing enhanced and supercharged by the internet and social networks. This “earned” media sharing that is seen as totally free is often initially sparked by paid media (such as banner ads, paid search marketing on search engines or mass media such as television). Viral Marketing is Often Not Free Marketing that fits this ultimate marketing profile are campaigns such as “Old Spice“. This campaign was sparked by a 30 second advertising spot during the Superbowl and then driven further by paid advertising on digital and mass media Paid is often the catalyst to create the powerful free earned media that is seen in friends sharing on Facebook and Twitter. 7 Facebook Marketing Campaign Types
5 Ways to Turn Facebook Likes into Marketing Results More often than not, Facebook marketing is a numbers game and the goal is to get as many “Likes” as possible. It’s human nature. We always want more, and the same certainly applies to social media marketing. However, the true value of social media is not about how many fans and followers you have—it’s about what you do with them. Many tend to forget the “marketing” in social media marketing and think social media success is just about posting content and getting as many Likes as possible. Marketers today need to go beyond just getting Likes and create real engagement opportunities that keep their business top of mind with their loyal customers and make it really easy for them to share with their networks and friends. The following are five things you can do to help turn Likes into real results on Facebook. 1. This may sound like a no-brainer, yet all too often campaigns miss the mark because they’re not aligned with the interests of customers. 2. 3. 4. 5. More Reading Image by Eveline314
Bubble Safari, Socialcam, Terra, TripAdvisor, more on this week’s top 20 growing Facebook apps by MAU Bubble Safari, Socialcam, Terra, TripAdvisor, more on this week’s top 20 growing Facebook apps by MAU Zygna’s Bubble Safari leads our list of top growing Facebook apps by monthly active users for the second week in a row. Titles on our list gained the most MAU of any apps on the platform, growing from between 500,000 and 7.2 million MAU, based on our AppData tracking service. Top Gainers This Week No. 2 on our list was video sharing app Socialcam, which surpassed 80 million MAU for the first time on Friday. Social reading apps Terra and The Guardian came in at No. 3 and No. 19, respectively. Name-that-tune game Song Pop took the No. 6 spot with 141 percent growth this week. All data in this post comes from our traffic tracking service, AppData. Sponsored Post Hands-On Social Media Training for Beginners In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals.
Nearly One-Quarter Of Top 10,000 Websites Have Facebook Integration