Six brands making good use of Pinterest, and two that aren't Pinterest has come from nowhere to become one of the biggest social networks in the US, though its popularity in the UK has so far failed to live up to the hype. Even so, brands can't afford to ignore it, as anecdotal evidence suggests that Pinterest drives more sales than Facebook. We've previously looked at some ways to use Pinterest as a brand, and the A-Z of Pinteresting brands, and here are six more brands that are experimenting in interesting ways with the social network. They aren't necessarily those with the most followers, but are good examples of brands using Pinterest to try and engage with their consumers. And I also included two that need to put in a bit more effort... The Swedish furniture store has 15 pinboards, including product ideas and a ‘pin it to win it’ competition. Some of the images also include price information so it essentially acts as an extension of its catalogue. Diesel The clothing brand’s 16 pinboards have clocked up 1,362 followers. House of Fraser L’Oreal UK
IBM: Companies facing social media conundrum Network World - IBM issued a report today that found while most companies are accelerating their social media plans, many are struggling to figure out what it all means. The enigma defined: IBM's survey of 1,160 IT professionals shows that while 46% of the organizations increased their social technologies investments in 2012, only 22% believed that managers are prepared to incorporate social tools into their daily practices. In addition, two-thirds of respondents were not sure they sufficiently understood the impact that social technologies would have on their organizations over the next three years. MORE: Gartner: 10 critical IT trends for the next five years BACKGROUND: Gartner: How big trends in security, mobile, big data and cloud computing will change IT Big Blue suggests a number of strategies for organizations to better evolve into social enterprises, including: • Management must provide an infrastructure for engagement -- setting up forums, team rooms and collaborative spaces.
Meet Your Pinterest Customer - Alexandra Samuel by Alexandra Samuel | 9:35 AM March 2, 2012 Pinterest is the social media darling of the month, growing madly and reported to be driving more traffic to third-party sites than Google+, YouTube and LinkedIn put together. Think of Pinterest as a hybrid between a photo-sharing service like Flickr and a social bookmarking service like delicious: on Pinterest, you “pin” images the way you bookmark URLs with Delicious. You can curate these images into thematic “pinboards” and follow other people’s pinboards to find inspiration or images you want to “repin.” From the beginning Pinterest has seemed like it should be useful to marketers, and the hype has only amplified companies’ desire to be there and figure out who’s the Pinterest customer and how to reach her (so far, it’s predominantly her). I’m here to help, because I am that customer. Shopping: Both compulsive shoppers and anti-shoppers who aim to get in and out of stores fast like and use Pinterest.
How to Get More out of Your Social Sharing Buttons Social media sharing buttons are maybe the simplest and most under-rated evolution on the web in recent years. Twitter’s “Tweet” button and Facebook’s “Like” button took sharing from a complicated cut and paste to a low friction simple click and share. I introduced them to my blog very soon after they were introduced and noticed the increase in traffic immediately. The pace of the evolution of social media is so fast that we forget that they were only introduced in 2010 with Facebook’s official like button appearing in April of 2010 and Twitter’s button released in August, 2010. These opened up a Tsunami of sharing with recent figures showing that there are more than 3.2 billion likes on Facebook and over 400 million tweets on Twitter per day! The bulk of sharing on the social web is now driven by these ubiquitous buttons. The Importance of Social Sharing Buttons Until recently, publishers had two choices when working with social sharing buttons Go to all of the different social networks.
How Pinterest Boosted Jetsetter's Traffic by 150% There's nothing quite like Pinterest when it comes to eye candy. And few sites, if any, have more stunning photography than Jetsetter. So it's not surprising that Jetsetter's most recent initiative was a "pin it to win it" Pinterest contest. It's also not surprising that the contest performed very well. Pinterest is the darling of the interwebs, with staggering referral traffic and a rapidly growing user base, and it's natural that stunning travel photos spread like wildfire on the social media platform. “Pinterest is the perfect platform for Jetsetter’s photo-driven [content]," says Jonathan Goldmann, social media manager at Jetsetter. How It Worked Few jobs are more enviable than a travel curator — you stay in the best hotels, test every amenity, eat the finest food and see the world. Using content on Jetsetter and around the web, Jetsetter members pinned photos in four categories: escape, adventure, style and cosmopolitan. Engagement Metrics Escape: @EarmarkSocial (276 photos!)
The 10 Most Popular Facebook Marketing Presentations 49Share 175Share 1.8KTweet 373Share 9Share 373inShare Jeffbullas's Blog Internet Marketing The 10 Most Popular Facebook Marketing Presentations Written by Jeff Bullas - 14 Comments Categories: Facebook, Facebook Marketing Content marketing is one of the most powerful ways to engage your target audience. Often the content that we have on our computers that should be shared with the world to promote your brand remains hidden and offline. YouTube, Facebook and Twitter are well known social media and social networking channels that can help spread your content and ideas. Slideshare is an often forgotten and undiscovered social media platform where you can upload your PowerPoint presentations and make them visible to the world wide web. The power of Slideshare is that it is easy for people to spread your visual ideas by Here are some popular Slideshare presentations on Facebook Marketing. 1. Brand Invite orAd – 75%Friend – 59%Search – 49% The 5 Key Tools for Effective Facebook Marketing 2. 3. 4. 5. 6.
Moving Customers from Pinning to Purchase - Alexandra Samuel Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than YouTube, Google+ and LinkedIn combined. What’s so compelling about a website that lets you make virtual bulletin boards of “pinned” images, observers wondered, and does this service now belong in the pantheon of must-use social tools like Facebook and Twitter? Perhaps most important, marketers are asking, is this something that will drive revenue? Not long after the Pinterest spike, my employer, Emily Carr University, and research firm Vision Critical recruited 500 Pinterest users from the U.S., Canada, U.K., and Australia, to talk about their pinning habits. The results: Pinterest users reported a surprisingly high correlation between pinning and subsequent purchasing: more than 1 in 5 Pinterest users has pinned an item that they later purchased. The people who are purchasing pin three times as many items (59) each month as non-purchasers (19). View infographic
What’s Holding Social Influence Back? Social Business By Toby Beresford, Published November 22, 2012 What’s holding social media influence scores, of the likes of Klout, Kred and Peer Index, back from wider adoption? At Big Data World Asia I gave a well received talk. In it I argued that there were three reasons: 1. Most businesses are not mature enough in their use of social media. It tends to be human led (hiring of community managers or social media managers) rather than automated approaches.Strategy is skewed towards a PR agenda – ‘let’s listen, let’s maintain our reputation’ rather than an integrated business agenda “how do our customers want to engage with us on social media?”. 2. There are few industrial scale systems in place to market on social media. 3. “I am not a number!” In my next post I’ll look at the weaknesses inherent in standard influence scores, and how a leaderboarded solution allows us to rise above them.
Why Brand Managers Need to Take an Interest in Pinterest Two days ago I told you Why Women Are the Most Powerful Brand Ambassadors In the World. Well consider this a follow up... you'll see what I mean. The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pinterest. And brand managers and brand marketers would be very wise to take note. Earlier this year I wrote about the findings of a study done by the CMO Council and Lithium which revealed a major disconnect between Between Brands And Consumers In Social Media. Brand managers and brand marketers would be doing themselves a favor by reading that article if they have not done as of yet for the findings are quite telling. But brand marketers and brand managers would also be wise to pay very close attention to what’s going on over at Pinterest HQ. As I mentioned, the person responsible for the majority of household purchasing decisions has developed an affinity, a trust even, with Pinterest.
Healthcare Social Media Week in Review: November 19, 2012 It’s that time of the week again and we’ve got some great articles for you. In this week’s edition of Healthcare Social Media in Review we look at patient engagement, an interview with #HCSM moderator and founder Dana Lewis, and a heartfelt poem to recent Healthcare Internet Hall of Fame inductee Ed Bennett. He is this week’s Healthcare Social Media Week in Review. How quickly emergency services respond during a crisis situation can mean the difference between life and death. In an article written by Hinda Mitchell she suggests that the first 60 minutes are the “golden hour” when it comes to response time and gives 5 Essential Questions for the First 15 Minutes of a Crisis.Have you ever wondered how the weekly #HCSM Sunday night chat session came to be or other #HCSM information? Do you have any additional thoughts on this week’s Healthcare Social Media Week in Review? Connect: Authored by: Stuart Wainstock Stuart Wainstock is a former educator who has taught overseas and in the US.
How Pinterest Can Get Your Brand Attention [INFOGRAPHIC] If your brand isn't on Pinterest, you could be missing out on a growing stream of potential customers. While shaping your brand's image on Pinterest, remember to take into account the specifics of the site's userbase. A recent study showed that home, arts and crafts, style/fashion and food are the most popular categories on Pinterest. The food category is the fastest growing segment of Pinterest. SEE ALSO: Pinterest’s First Investor Explains the Secret to the Startup’s Success Even if your brand doesn't directly specialize in these topics, there may be a way to include them in your brand's boards to gain maximum exposure. Take a look at this infographic from web optimization company Maxymiser, and then let us know in the comments if you're altering your plans to take advantage of the explosive growth of Pinterest. Infographic courtesy Maxymiser
Twitter Personal Branding Q + A #17 Responses to recent tweets by people about personal branding and SEO, rebranding, Facebook and more. Joe Hunter, @joesoldout, twittered: Any SEO experts out there know how I can grow and expand my whack-ass personal brand? Jacob Share, @jacobshare: If your personal brand relies on an active web presence, especially if you’re using a personal website or blog as your personal branding hub, knowing some SEO is critical to growth.On the one hand, you’ll want to make sure that your website & social media profiles use the keyword phrases that you want to be found for, and that you discuss those topics frequently wherever you publish new content, tweets and status updates. On the other hand, that same knowledge will make it easier to find other people to connect with over those topics, including experts or just people looking for answers who might become clients or refer you to clients.
How to Get More Pinterest Exposure With Less Work Would you like to get free exposure across thousands of people’s Pinterest pages? Are you concerned you don’t have the time to manage a Pinterest account on top of all of your other social media efforts? In this article I’ll reveal a solution to make your Pinterest marketing easier and get the results you want. Introducing Pinterest Contributor Boards Pinterest contributor boards are a little-known feature to get others to contribute to your board. The image below is an example of a contributor board. Note the symbol that identifies that this board has contributors. Benefits of a Contributor Board Save Time and Energy On contributor boards, other people create content and do the work for you! One of the most common struggles business owners face when it comes to social media is the time and energy it takes to maintain a presence on their social media accounts. This is an opportunity to let others pin, stay active and interact with your audience. Get Exposure Across Multiple Pages My Story 1. 2. 3.
The Importance Of Thanksgiving In Social Media Regardless of whether you are in the United States, celebrate Thanksgiving as a holiday or not, its role in social media marketing is eternally connected. Not the way you might think. The Pilgrims didn’t use twitter and there is no social media turkey destined to be on anyone’s table this year. Effective social media marketing should come from a spirit of thanksgiving, lower case t. Our experience as a social media marketing agency, and now a social media software company has shown over and over that consistently responding to your fans and follower connections yields incredible results. The biggest challenge with doing this at higher volumes is not simply the time required, but doing it with a true grateful heart. At this point I suspect some of you reading this are thinking “Respond and thank everyone, every time?” Here is a cycle I have noticed when doing this for ourselves, as well as previously for other brands. Like this: Like Loading...