Gist How to Use One Email Address with Multiple Twitter Accounts 5 Unique Ways to Use Twitter for Business **This series is supported by the Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses using Twitter as a medium to connect with customers and fans. Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren't so obvious. From pitching your followers and rewarding Twitter loyalty, to keeping a trained eye on the Twitterverse, targeting smaller communities, and adding metadata to tweets, here are some unique ways to use Twitter in your social business strategy. 1. As part of Mountain Dew's DEWmocracy campaign, the soda company empowered Flavor Nations — fan communities for new Dew flavors — to own a flavor of soda that the company is now testing on the market. 2. 3. 4. 5.
Gink: The Next Great Social Network? [PARODY] Sketch troupe Derrick Comedy has tackled social networking as the topic of their latest video by creating the next next-generation social network: Gink. What is Gink? Well, it's simple, really: "Gink is a fun made-up word, combining the words gibble and spink, both of which are also made up." Simultaneously parodying the proliferation of social networks and the dizzying array of specialized terminology that often comes with them, Gink goes off the deep end with an assortment of seriously delivered gibberish that would make Dr. Seuss proud. Check out the video below — warning: some NSFW language included — and let us know what you think. [via Maximum Fun]
10 Social Media Monitoring / Analytics tools for Measuring Social Media “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?” - Jeffrey Hayzlett, Kodak. Social Media Monitoring ? That’s an often heard but a meaningless term to many of us, right ? Many think that there is no ROI to Social Media, and while this topic is up for debate, I’m saying – yes and no. - Social Media shouldn’t be measured like SEO analytics on your site. Heck, you won’t even see the referrals as good as an SEM campaign with social media. - Social Media measurement has got to do with many “intangible” signals. Now, this is a grey area but measuring social media (at least at this point of time) has got a lot to do with “intangible” or “volatile” signals. - Social Media monitoring is probably a better word than Social Media measurement. Why ? Phew ! 1. Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. 2. 3. 4. 5.
Cork'd Content Online Social Media Principles Countless conversations take place online about every day, and we want our Company’s more than 100,000 associates in more than 200 countries to join those conversations, represent our Company, and share the optimistic and positive spirits of our brands. These Social Media Principles should guide your participation in social media, both personally as well as when you are acting in an official capacity on behalf of the Company. It is critical we always remember who we are –the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands – and what our Company’s role is in the social media community – to inspire moments of optimism and happiness and build our brands. The same considerations that apply to our messaging and communications in traditional media still apply in the online social media space, including on what you might consider “internal” platforms. Have fun, but be smart. When acting as an official Company spokesperson, we expect you to:
Gary Vaynerchuk Talks Geolocation and Answers Your Questions Last week we asked you to send us your questions for our interview with wine connoisseur and social-media expert Gary Vaynerchuk. Gary and his consulting company VaynerMedia recently ran an experiment with the NBA's New Jersey Nets and geolocation app Gowalla (in which Gary is an investor) to see if location services could draw fans to games with free tickets. For all parties involved, the experiment was deemed a success, and the findings from it have provided a unique insight into the future possibilities for geolocationtional advertising. As you may recall, last Friday during the ReadWriteWeb Mobile Summit, we discussed the potential road-blocks for startups looking to innovate in the localized mobile ad space. VaynerMedia Case Study from Gowalla/Nets Experiment One of the major conclusions Gary says was drawn from this experiment is that for the next few years, mobile advertisements are going to play a large role in how expiring inventory is sold. But why only for the next few years?
List of Social Media Management Systems (SMMS) Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. (Update: This is only one software segment in the overall Social Business Stack, which you should first understand) Above is the full report, feel free to read, download and share. Update: Jan 5th, 2012. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. Retired This vendors never want to market or went into deadpool
5 reasons (some) companies fear Social Media Social media has been embraced by millions of companies around the world. But amongst the digital converts there are a number who actively avoid, and fear, engagement with social media for a number of different reasons. Sometimes these fears are unfounded and other times they are not. Fear number 1 : People ‘might’ say bad things about us. Chances are people have already been saying bad things about you for a while. Ever heard of a feedback survey which scored 100% for every question? There are really only two options here: bury your head in the sand and pretend nothing is being said or, use social media to actively listed to what people are saying about you and participate in the conversation. Fear number 2: Someone will say something bad and it will go ‘viral’ It’s hard to guess what will go ‘viral’ at the best of times and if the winning formula was so easy then many people would be doing it. Fear number 3: There’s limited control. Actually, there’s probably more.
Social Media Meets Video: Have You Tried CHILL yet I know…I know….ANOTHER Social Media Platform. YEAH Yeah…However we are after all in a growing technology boom so there will continue to be lots of new and exciting social media platforms introduced. We should maybe view it as an opportunity to get involved with something new and cool and NOT ..”OOOO MMM GGG…Another Social Media platform.” Ok, mini rant over. I am a bit of a self proclaimed early adopter and I really like to try all of the new social media platforms as I hear about them. Well, I signed up for Chill a while ago but it was one that sort of faded away. Like this: Like Loading... Anise Smith has a Masters Degree in Internet Marketing from Full Sail University.
Super Bowl Ads 2012 By Erik Qualman | February 5, 2012 Super Bowl 2012 Top 10 Ads can be viewed here: M&M’s Super Bowl Ad: “My Kind of Party” Kia Super Bowl Ad 2012: “Dream Car” Doritos Super Bowl Ad 2012: “Man’s Best Friend” Toyota Camry Super Bowl Ad 2012: “It’s Reinvented” VW Super Bowl Ad 2012: “Dog Strikes Back” E*TRADE Super Bowl Ad 2012:”Baby Speed Dating” Go Daddy Super Bowl Ad 2012: “Body Paint” Digital Leader by Erik Qualman now on sale! Notice we say Top 5 Super Bowl Ads in the title, not Top 7. Vine Quietly Adds Verified Badges for High-Profile Users It's not exactly easy to tell if someone is who they say they are on Vine, Twitter's new video-sharing app. Case in point: There's an account with the username Vine. Who is it? Hard to tell—maybe it's run by the company; maybe it's an unknown, opportunistic individual. Duplicate usernames and easily faked profiles mean it's difficult to ascertain the legitimacy of high-profile Viners (if that's what we're calling them). Now it appears that Vine is playing around with ways to verify accounts. Here's how those badges look in the following/followed-by list. And here's how they look in search: Seems legit. Adding verified badges would certainly help cut out the fakers and help Vine foster a greater sense of trust between its users and the app itself. Elsewhere, while Vine has little in the way of privacy settings, you can create a video with the app and share it with others privately. As we noted Friday, Vine has several issues which should be addressed to make the app really sing.
Social Media Etiquette: 12 Step Checklist