Design’s Next Frontier: Nudging Consumers Into Making Better Life Choices The following is adapted from an Artefact white paper. The full version may be downloaded here. Recent advances in neuroscience and behavioral economics, cognitive psychology and anthropology are helping us better understand how our brains work and how decision-making takes place. This is a departure from the conventional wisdom of 20th-century economists and policy makers who tended to think of people as rational creatures who would weigh their options and make rational decisions. Now we are starting to amass a body of evidence built from hundreds of scientific studies documenting dozens of human cognitive biases. Designers have been influencing behavior for a long time. Shaping and informing opinions is still incredibly important. While this recent knowledge of how our brains work is a significant step forward, we are still at the very beginning of learning how to do persuasive design effectively. Let us consider a design scenario that shows the default bias at work.
10 Ways Children show us the way to True Happiness Chogyam Trungpa, a famous Buddhist teacher, wished people a “Cheerful Birthday.” He didn’t like the word, “Happy.”“Happiness,” he’d say, is a temporary, conditional state of mind. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Want just our best? Get our weekly newsletter. About Waylon Lewis Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Recent Trackbacks Before It's News [...] Top 10 Ways To Become An Evolved Man Do you want to start attracting amazing women – and ultimately find the perfect match for the long term? The key is rising above all the guys competing for her attention by coming across as far more “evolved” than they are. Here are ten fast, easy ways to do it. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Ready to learn dozens of simple, success-proven ways to become an irresistible “evolved” man?
Jailbreak Rat: Selfless Rodents Spring Their Pals and Share Their Sweets The English language is not especially kind to rats. We say we "smell a rat" when something doesn't feel right, refer to stressful competition as the "rat race," and scorn traitors who "rat on" friends. But rats don't deserve their bad rap. In 2007 neuroscientist Peggy Mason of the University of Chicago wrote about the neurobiology of empathy for Scientific American. In the new study, Mason, Bartal and University of Chicago colleague Jean Decety placed pairs of rats in Plexiglass pens. In this first set of experiments, most rats seemed quite willing to help their peers, but Mason wanted to give them a tougher test. "In our lab we called it the 'chocolate versus pal' experiment," Mason says. Mason's new study is one of the most recent in a series of experiments changing how scientists think about empathy and altruism in the animal kingdom. Mogil was impressed with Mason's study, but had some questions about the findings. Mogil says he plans to follow up the research as well.
Behavioral economics summit for startups Letting Go: What it means. How to do it “Renunciation is not giving up the things of the world, but accepting that they go away.” ~ Shunryu Suzuki Roshi Meditation is a practice in letting go. In meditation ten thousand things arise, and we let them be. A kaleidoscopic cacophony of sensations, thoughts and reveries arise and vanish—fleeting specters in the Cartesian Theater of the mind. We have hopes and expectations for what each moment of meditation will be like: “I will stay alert, focused, calm, and peaceful.” Why practice letting go? “The reason for learning… is not so that you can sit around and meditate. We meditate in order to learn how to let go in our daily lives. “Clinging” is another word for “holding on.” Sometimes the Buddhist message about craving, clinging and attachment is misunderstood. Another way of saying this is that aspiration is all right, but craving is not. Similarly, in Buddhism attachment is not the same thing as relationship. We can cling to other things besides relationships.
10 Ways to Appear More Authoritative at Work If you want to be taken more seriously at work, take a look at how authoritative you appear. Many people, especially newer managers, undermine their own authority without realizing it, and then wonder why they're not more respected. Here are 10 ways to exude confidence and appear more authoritative at work: 1. [Related: Why Intelligence Is Overrated] 2. 3. 4. 5. 6. 7. [Related: The Best Big Cities for Jobs] 8. 9. 10. Alison Green writes the popular Ask a Manager blog, where she dispenses advice on career, job search, and management issues. More From US News & World Report
Synesthesia may explain healers claims of seeing people's 'aura' Researchers in Spain have found that at least some of the individuals claiming to see the so-called aura of people actually have the neuropsychological phenomenon known as "synesthesia" (specifically, "emotional synesthesia"). This might be a scientific explanation of their alleged ability. In synesthetes, the brain regions responsible for the processing of each type of sensory stimuli are intensely interconnected. Synesthetes can see or taste a sound, feel a taste, or associate people or letters with a particular color. The study was conducted by the University of Granada Department of Experimental Psychology Óscar Iborra, Luis Pastor and Emilio Gómez Milán, and has been published in the journal Consciousness and Cognition. In basic neurological terms, synesthesia is thought to be due to cross-wiring in the brain of some people (synesthetes); in other words, synesthetes present more synaptic connections than "normal" people. The case of the "Santón de Baza"
The case for behavioral strategy - McKinsey Quarterly - Strategy Once heretical, behavioral economics is now mainstream. Money managers employ its insights about the limits of rationality in understanding investor behavior and exploiting stock-pricing anomalies. Policy makers use behavioral principles to boost participation in retirement-savings plans. Marketers now understand why some promotions entice consumers and others don’t. Yet very few corporate strategists making important decisions consciously take into account the cognitive biases—systematic tendencies to deviate from rational calculations—revealed by behavioral economics. It’s easy to see why: unlike in fields such as finance and marketing, where executives can use psychology to make the most of the biases residing in others, in strategic decision making leaders need to recognize their own biases. This is not to say that executives think their strategic decisions are perfect. The value of good decision processes Exhibit 1 The research analyzed a variety of decisions. Enlarge Exhibit 2 Pop out