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Optimizing Your Campaigns: Best Days to Send Emails Our recent research on the best time-of-day to send emails raised some questions about the best day-of-the-week to send newsletters. So we researched the same sample of emails sent from the GetResponse platform and came up with some interesting findings. 1. Best day to send email by engagement rates The results clearly show that the majority of inbox traffic and activities occur on the working days – with the peak on Thursday. There’s a slight decrease in the number of outbound emails sent on Saturday and Sunday, but the results are above 10%, proving that quite a large number of email marketers take advantage of the lower traffic on weekends. However, the corresponding engagement metrics for messages sent on particular days (open ratio and CTR) show that subscribers are most active from Monday to Friday, leaving weekends free for other activities. * GetResponse analyzed 21 million messages sent from US accounts in the 1st quarter of 2012 2. 3. 4. And stay tuned: more tips are coming soon!
modern artists Best Time To Send Email [INFOGRAPHIC] Email campaign success depends upon subscriber engagement. You can analyze subscriber engagement by answering some simple questions: What time do your readers normally browse through their inboxes? When are they most likely to open and click? Do they read messages that are more than 12 hours old? GetResponse set out to answer these questions in our latest research on open-and-click times and came up with some interesting conclusions. Research method: We analyzed 21 million messages sent from US accounts in the 1st quarter of 2012 to determine top open and click-through times. Results: One of the most important conclusions is that sending newsletters during readers’ top engagement times of 8 a.m. – 10 a.m. and 3 p.m. – 4 p.m. can increase their average open rates and CTR by 6%. However, optimizing email timing takes more than awareness of top engagement times. Highlights of the infographic: Emails have the best results within the 1st hour after delivery. Key takeaways:
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