Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them Note from Caleb: This is a guest post from Danielle Lynn, a quirky, friendly freelance copywriter and marketing consultant who believes that business is best run with a positive mindset and clear communication. Danielle Lynn writes over at theclearcopywriter.com about copywriting and freelancing. Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you! Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Now, there’s already been a lot of fantastic coverage on the funnel process, such as the chain of conversion article by Danny from Firepole Marketing. After helping companies and individuals optimize their sites for over a year now, I’ve seen a wide number of conversion blunders that clog up the sales funnel process. Mistake 1 – You sell nothing on your site Or View The Archives

ORM | How mobile is changing retail There's so much talk about the re-invention of retail at the moment, with buzzwords galore – omnichannel, multichannel, showrooming, m-payments, NFC, bricks, clicks, the list goes on…at ORM we thought we'd share our thoughts on what's happening. Technology and devices are forcing an unprecedented ground-up transformation in retail. When we say the ground up, we do mean that. How consumers choose to shop is changing, with a multitude of ways to purchase. Make sure your emails are mobile optimised too. Innovative payment solutions will continue to dominate discussion, as leaders like Apple's EasyPay become more commonplace. In previous articles we have discussed innovative payment solutions like PayPal Here. Now of course, this world I've described above doesn't come cheap and requires businesses to re-align themselves, work collaboratively across departments and avoid silos.

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Creating the Best Call to Action | Marketing Zeus Creating the Best Call to Action by: Charles Forster | October 28, 2011 Does your website need calls to action? In short, yes. As the name implies, a call to action is a button or a link that leads your visitors to take some sort of action, whether it’s to read an article, buy a product, download a free report, or sign up for your newsletter. How to create the best calls to action 1. A good call to action does two things: It tells the visitor what they’re getting when they click on something, and it gives them a sense of urgency and excitement. If you’re running a promotion, webinar, or event, you can also build in a sense of urgency with limited seats, a limited amount of units, a beta only invite for software, etc. 2. What good is a perfectly crafted call to action if no one sees it to click on it? Another note on placement, make sure to not bombard your visitor with calls to action. 3. You want your visitors’ eyes to go right to your call to action. Examples: Dropbox Skype Spotify

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The Importance of Storytelling in Branding | Douglas E. Albertson | brandchannel.com Many moons ago, I hired a very engaging author and syndicated business columnist to speak at one of my tradeshows in Portland, Oregon. When I picked him up from the airport, he seemed in a lather about something. I had spoken to him on the phone many times prior to the engagement and he seemed a fairly laid-back guy. Eager to set his mind at ease I asked him if something was wrong. As storytellers are wont to do, he launched into a soliloquy about the troubles and travels he had endured trying to find an Armani tuxedo for his daughter’s wedding. He went to a couple of places looking for the tux, but a town the size of Portland is not exactly a hotbed of Armani activity. Finally, almost as a last-ditch effort, he wandered into the local Nordstrom. The next day, he received a phone call from Nordstrom asking him if he was still looking for an Armani tuxedo. Elated, he hung up the phone and, by his account, had one of the best speaking engagements of his career. The kicker? Brand Stories

The Web Is Dead. Long Live the Internet | Wired Magazine Two decades after its birth, the World Wide Web is in decline, as simpler, sleeker services — think apps — are less about the searching and more about the getting. Chris Anderson explains how this new paradigm reflects the inevitable course of capitalism. And Michael Wolff explains why the new breed of media titan is forsaking the Web for more promising (and profitable) pastures. Who’s to Blame: Us As much as we love the open, unfettered Web, we’re abandoning it for simpler, sleeker services that just work. by Chris Anderson You wake up and check your email on your bedside iPad — that’s one app. You’ve spent the day on the Internet — but not on the Web. This is not a trivial distinction. A decade ago, the ascent of the Web browser as the center of the computing world appeared inevitable. But there has always been an alternative path, one that saw the Web as a worthy tool but not the whole toolkit. “Sure, we’ll always have Web pages. Who’s to Blame: Them Chaos isn’t a business model.