New Reports Show Significant Games Spending In Emerging Markets A collection of new reports from market research firm Newzoo shows significant spending on games in the developing markets of Russia, Brazil and Mexico, which combine to represent a $4.7 billion gaming market. Brazil leads the trio of emerging countries, generating an estimated $2 billion of gaming revenue from 35 million individual players in 2011. The majority of that Brazilian spending comes from online or mobile games, with free-to-play games representing a large chunk of that total. The $300 million spent on game downloads in the country also outpaces spending on boxed PC or Mac games. Russia's estimated $1.5 billion game market in 2011, by contrast, includes $360 million in boxed PC game spending, compared to only $210 million in game downloads. A full 60 percent of play time in Mexico is spent on mobile and social gaming, though such titles make up less than a third of all game spending.
The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them Note from Caleb: This is a guest post from Danielle Lynn, a quirky, friendly freelance copywriter and marketing consultant who believes that business is best run with a positive mindset and clear communication. Danielle Lynn writes over at theclearcopywriter.com about copywriting and freelancing. Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you! Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Now, there’s already been a lot of fantastic coverage on the funnel process, such as the chain of conversion article by Danny from Firepole Marketing. After helping companies and individuals optimize their sites for over a year now, I’ve seen a wide number of conversion blunders that clog up the sales funnel process. Mistake 1 – You sell nothing on your site Or View The Archives
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Android Market hits 6 billion downloads The Android Market has reached 6 billion app downloads, according to a report from analytics firm research2guidance. Google's mobile OS has grown its market share significantly this year, with recent NPD data suggesting that 52 per cent of all phones sold in America in the last quarter were based on Android. Despite its increasing popularity with consumers, developers have struggled to make money on the platform, particularly when compared to iOS and the App Store. As of the end of August, the Android Market contained 277,252 apps, 35 per cent of which cost money to download. Games are the fastest growing app category on the Android Market, accounting for almost a quarter of all downloads, but the most lucrative categories by a considerable distance are weather and business. The report estimates that developers can improve the profit potential of an app by 900 per cent simply based of which category it occupies.
Creating the Best Call to Action | Marketing Zeus Creating the Best Call to Action by: Charles Forster | October 28, 2011 Does your website need calls to action? In short, yes. As the name implies, a call to action is a button or a link that leads your visitors to take some sort of action, whether it’s to read an article, buy a product, download a free report, or sign up for your newsletter. How to create the best calls to action 1. A good call to action does two things: It tells the visitor what they’re getting when they click on something, and it gives them a sense of urgency and excitement. If you’re running a promotion, webinar, or event, you can also build in a sense of urgency with limited seats, a limited amount of units, a beta only invite for software, etc. 2. What good is a perfectly crafted call to action if no one sees it to click on it? Another note on placement, make sure to not bombard your visitor with calls to action. 3. You want your visitors’ eyes to go right to your call to action. Examples: Dropbox Skype Spotify
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Paypal: 12 million per month pay for Facebook games Online payment service PayPal has released data that shows more than 12 million of its users pay for Facebook games every month. In a report on VentureBeat, Paypal also revealed that its users favoured World of WarCraft, Final Fantasy, Bejeweled, and FarmVille. "In massively multiplayer online games, the number of paying gamers keeps going up," said Carey Kolaja, Paypal's senior director of emerging opportunities. "The perception about digital goods is that they lead to micro transactions, which are small. But the average purchase for a paying user is in the mid-20s (in dollars). Most MMO players, 54 per cent, spend between $10 to $50 on virtual currency. 27 per cent spend more than that, while just 19 per cent stick to smaller purchases of under $10. In social games just 9 per cent spend more than $50, while 22 per cent of "casual web site games" players send over the $50 mark. Paypal launched in 1998 and now has over 100 million users and $1 billion in quarterly revenue.
The Importance of Storytelling in Branding | Douglas E. Albertson | brandchannel.com Many moons ago, I hired a very engaging author and syndicated business columnist to speak at one of my tradeshows in Portland, Oregon. When I picked him up from the airport, he seemed in a lather about something. I had spoken to him on the phone many times prior to the engagement and he seemed a fairly laid-back guy. Eager to set his mind at ease I asked him if something was wrong. As storytellers are wont to do, he launched into a soliloquy about the troubles and travels he had endured trying to find an Armani tuxedo for his daughter’s wedding. He went to a couple of places looking for the tux, but a town the size of Portland is not exactly a hotbed of Armani activity. Finally, almost as a last-ditch effort, he wandered into the local Nordstrom. The next day, he received a phone call from Nordstrom asking him if he was still looking for an Armani tuxedo. Elated, he hung up the phone and, by his account, had one of the best speaking engagements of his career. The kicker? Brand Stories
Pretty cool report. I'll have to take a look at it when I get a chance. Isn't this pretty neat ! by jaydonaldson Oct 26