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Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet

Mary Meeker: Mobile Internet Will Soon Overtake Fixed Internet
Mary Meeker of Morgan Stanley isn’t just any Internet analyst. She was covering the sector when the brokerage firm was the lead underwriter for Netscape Communications’ initial public offering in 1995, was dubbed the “Queen of the Net” by Barron’s magazine in 1998 and was covering the space in 2004, when Morgan Stanley helped launch the Google IPO. Now a managing director at Morgan Stanley and head of the global technology research team, she has released her latest massively detailed “State of the Internet” report, which she has been putting out periodically since 1995. She presented the report during an event this afternoon at Google, which was streamed live as part of the Events@Google series (the presentation is embedded below). And what does Meeker see in her crystal ball this year? Two overwhelming trends that will affect consumers, the hardware/infrastructure industry and the commercial potential of the web: mobile and social networking. Mary Meeker’s presentation: Related:  e-Marketing

Mary Meeker's Internet Trends: The Future is Mobile - ReadWriteS Internet analyst Mary Meeker from Morgan Stanley presented a report on Internet trends at Events@Google yesterday. Echoing those trends identified in her 2009 presentation, the report focuses on the rapid and continued growth of the mobile internet and social networking. Claiming that the world has entered the fifth major technology cycle, Meeker predicts that this cycle will be marked by the adoption of mobile Internet technologies, as the trends of "3G + Social Networking + Video + VoIP + Impressive Mobile Devices" converge. Meeker predicts the mobile Internet will be bigger than desktop in five years, noting that by comparing iPhone and iPod touch versus AOL and Netscape users, that mobile Internet is ramping up at a rate far faster than desktop did. Furthermore, she argues that 3G coverage has reached a global inflection point, meaning it is available to at least 20% of the world's cellphone users. Don't miss the ReadWriteWeb Mobile Summit on May 7th in Mountain View, California!

11 Mind-Blowing Mobile Marketing Infographics Smart phones, tablets, laptops and mobile broadband cards have all changed the way we access the internet. According to Pew Research Center, 59% of adult Americans go online wirelessly . With the proliferation of wireless connectivity and devices, online marketers have many more screens to worry about than just the standard computer screen. To better illustrate the growing mobile marketing opportunity, take a look at these infographics. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. " target="_blank">Local Mobile Search Marketing Takeaway As mobile usage continues to climb, it is more important than ever for marketers to understand how their target audience consumes information not only on their desktops but also on the mobile web . What is your business doing to leverage the mobile web ?

The 7 Biggest Conversion-Killing Website Mistakes – and How to Fix Them Note from Caleb: This is a guest post from Danielle Lynn, a quirky, friendly freelance copywriter and marketing consultant who believes that business is best run with a positive mindset and clear communication. Danielle Lynn writes over at theclearcopywriter.com about copywriting and freelancing. Getting targeted traffic to your website is just half of the journey towards making it profitable. The other half? Turning that traffic into customers that stick around and buy stuff from you! Regardless of what market you’re in, you should develop a solid plan and sales funnel to help you monetize your blog. Now, there’s already been a lot of fantastic coverage on the funnel process, such as the chain of conversion article by Danny from Firepole Marketing. After helping companies and individuals optimize their sites for over a year now, I’ve seen a wide number of conversion blunders that clog up the sales funnel process. Mistake 1 – You sell nothing on your site Or View The Archives

2010_Chicone_Keynote.pdf (application/pdf Object) Web and Luxe - Blog Luxe Marketing Mode Web et Nouvelles Technologies Teens and Their Mobile Phones This post was written by Jenny Urbano, our Social Media Manager. Here at Demandforce, we love seeing and celebrating your ideas! And more than that, we love to hear from YOU. We want to bridge the gap between us and you, so that’s why we’re offering a once in a lifetime opportunity to win a trip to San Francisco, sightsee in this amazing city, visit Demandforce headquarters and share your ideas with us! 6 winners, and a guest of their choice will be flown out to San Francisco, California on March 12-14th, 2014, where they will stay in Union Square, spend a day at Demandforce, have dinner with the team, and explore the lovely City by the Bay! For contest rules, and how to enter, please visit our post in the Generation Demandforce Community here. Good luck!

WebApp vs Applications : Leurs usages... leurs légitimités Par Nicolas d'Hueppe, Directeur France de Cellfish Media Depuis son arrivée sur le marché, près de 2,8 millions d’iPhone auraient été vendus en France, dont 2,2 millions en 2009. Apple a bouleversé la donne. Il y a aujourd’hui un avant et après iPhone. Facilité d’utilisation, ergonomie intelligente, navigation tactile, les usages liés à l’iPhone sont multiples, pratiques et font de cet outil de communication un véritable « couteau suisse ». Divertissement, informations, échanges, il est devenu un véritable outil mass media, offre une nouvelle manière de consommer l’information et permet aux annonceurs et éditeurs d’adapter leur stratégie marketing. Conséquence de ce nouvel eldorado, les marques réalisent qu’elles ne pourront pas faire l’impasse sur ce nouveau support marketing pour atteindre leur cible et créer du trafic. 2 solutions s’offrent à elles pour profiter au mieux de ce nouveau rôle du mobile et exister via cet outil : les Applications ou les WebApp. Autre alternative, les Applications.

Creating the Best Call to Action | Marketing Zeus Creating the Best Call to Action by: Charles Forster | October 28, 2011 Does your website need calls to action? In short, yes. As the name implies, a call to action is a button or a link that leads your visitors to take some sort of action, whether it’s to read an article, buy a product, download a free report, or sign up for your newsletter. How to create the best calls to action 1. A good call to action does two things: It tells the visitor what they’re getting when they click on something, and it gives them a sense of urgency and excitement. If you’re running a promotion, webinar, or event, you can also build in a sense of urgency with limited seats, a limited amount of units, a beta only invite for software, etc. 2. What good is a perfectly crafted call to action if no one sees it to click on it? Another note on placement, make sure to not bombard your visitor with calls to action. 3. You want your visitors’ eyes to go right to your call to action. Examples: Dropbox Skype Spotify

Pretty cool report. I'll have to take a look at it when I get a chance. Isn't this pretty neat ! by jaydonaldson Oct 26

Related:  Capitolo 1