Netlog The 3 Tech Giants: Income Statements Compared « my digital nationalism You can tell a lot about a company by looking at its financials. The purpose of this post is to look at income statements of Apple, Google, and Facebook. And we try to point out any interesting similarities or differences between these companies, based on the numbers. Of course these 3 companies work in different industries and the numbers are not comparable to each other, but what I’m trying to do here is to get some feel of what the margins and cost structure of these giants are. (Apple and Google income statements are taken from the latest 10-k filing, and Facebook’s income statement is taken from their from S-1, with some formatting done by myself for comparison purposes.) So here they are, What can we learn from this? 1) Net Sales/Revenues, Apple currently makes way more money (net sales/revenues) than google and Facebook combined. 2) Gross Margins, In terms of gross margin however, Facebook is leading the pack with a 77% gross margin, while google is second at 65% and Apple at 40%.
6 mois pour créer un blog à succès sans écrire une seule ligne de texte Article rédigé par Ludovic Barthélémy, éditeur de sites et référenceur depuis 2004. Auteur d’un blog webmarketing et d’une formation vidéo gratuite sur le référencement WordPress. Je connais plusieurs personnes qui passent des dizaines d’heures par mois à rédiger des articles sur leur blog et pourtant… le succès n’est pas au rendez-vous. Ils n’obtiennent ni le trafic ni les revenus qu’ils méritent ! D’ou vient le problème ? En fait il y en a plusieurs. Pour rappel, voici quelques actions que tout blogueur aurait intérêt à mettre en pratique pour faire connaître son contenu Optimiser les balises titres et description de ses articles ;Faire du guest blogging ;Diffuser ses contenus sur des sites de digg like et de republication d’articles ;Faire des interviews ;Diffuser des livres blancs ;Participer à des forums, des groupes sur les réseaux sociaux, des commentaires de blogs ;etc. Mais tout ça prend un temps fou. Je comprends mais rassurez-vous il y a des solutions. Ouah ! Non absolument pas.
Apple Discovers a New Market in China: Rich Boyfriends - Nathan T. Washburn by Nathan T. Washburn | 11:30 AM May 4, 2012 The 8 million iPhones that Apple sold in China last quarter are a lot like exotic pets: They're cute and they make great gifts for rich young men to give to their girlfriends, but outside of their native ecosystem, their survival prospects don't look very good. The unexpected sales boom in China (8 million is my rough estimate) went a long way toward offsetting the company's less-than-robust performance in the U.S. market and helps explain Apple's record-breaking profits . In its native U.S. ecosystem, the iPhone functions beautifully. And then there's the problem of input. So Chinese users are cobbling together an iPhone experience from a variety of sources, and the overall experience is not very good. Who in their right mind would buy this phone? Recently, when shopping for a phone in the United States, I was tempted by the large, vivid screen of the newest Samsung device .
Your Website is a Mousetrap and Your Content is the Cheese Mice aren’t attracted to mousetraps. They’re attracted to what you put on it. The same goes for websites. What are you putting on yours? Let’s start with a dead mouse. When you run down to the hardware store to invest in a mousetrap, I’m quite sure you have a very clear idea of what you’re trying to accomplish. But seriously, killer, do you know what you want your site to accomplish? Bad answer: we want visitors to learn about our company. Select the most effective bait. Now we’re talking content. The idea is pretty simple. Rats. eMarketer founder, Geoff Ramsey, says marketers should ask themselves five questions about the content they create to determine whether it will be truly attractive to their audience: Is the content unique? Marketing authorities everywhere — and a booming brigade of companies that now embrace the principles of content marketing and enjoy its profound benefits — suggest you resist the urge to pitch your product. Be wary of stale cheese. Freshness matters.
Entrecard, The Droppers How To : Lobo Links Blog This sort of feel like it will be a long post, but I really don’t want you skimming. I took the time to write this because I have found a system that works for me and that grants a share. Since the addition of the Entrebar the Entrecard system has become very user-friendly and it opened up some big doors for constant droppers. I warn you this is not the easy way, but the rewarding type of how to. I hope you enjoy it. Entrecard Favorites, It is most important Favorites are somewhat fairly new to the Entrecard system and with them you can supercharge your returns from your time consuming work. How to Add Favorites As mentioned above, the Entrebar opened up the network to many new possibilities and easily adding favorites is one of them. Feel free to test it out on my site, snicker. Why do I need to use Entrecard Favorites? This will be the first list you use and eventually the last one after we have learned to maximize the favorites use. Who should I add to my Entrecard Favorites? Drop Everyday
iPad E-Reading Market Share Stagnates as Tablet E-Reading Rises By Jeremy Greenfield, Editorial Director, Digital Book World, @JDGsaid Google is taking a bite out of Apple among consumers who read e-books. Two out of five e-book readers who choose a tablet as their primary reading device use an iPad; at the end of 2011, two-thirds of those e-book readers were using an iPad, roughly a 25 point drop, according to a new study from the Book Industry Study Group (BISG). About 10% of consumers who read e-books chose the iPad as their e-reading device of choice at the end of 2011 and in the most recent version of the BISG study. BISG, in partnership with Bowker Market Research, interviewed 1,000 e-book readers about their attitudes toward e-books and e-reading in February 2012 as part of the Consumer Attitudes Toward E-Book Reading study. Growth in tablet e-reading was fueled in the early part of the year by Amazon’s Kindle Fire. “I think Nook and Kindle will actively promote this [a free e-reader] by the end of the year,” said Gallagher. Related Posts:
When to Post on Facebook, Twitter, Tumblr for Maximum Effect [Study] The best time to post content with a link on Twitter is 1 to 3 p.m. EST Monday to Thursday. Over on Facebook, between 1 and 4 p.m. mid-week is the sweet spot, while Tumblr users are more likely to click after 4 p.m. and especially on Fridays. URL shortening service Bitly has released a series of graphs demonstrating the optimal time and day to post on each of these three social networks. “By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people,” Bitly advises in their blog post announcing the data. Friday a Dead Zone on Facebook & Twitter, Optimal for Tumblr Posting a link to Twitter after 3 p.m. on a Friday is pretty much pointless, based on their cumulative data on the number of clicks on bitly links from each social network. On Tumblr though, Friday is a great time to post, says Bitly. The traffic peak on Tumblr occurs between 7 p.m. and 10 p.m.
The Facebook Fallacy Facebook not only is on course to go bust but will take the rest of the ad-supported Web with it. Given its vast cash reserves and the glacial pace of business reckonings, this assertion will sound exaggerated. But that doesn’t mean it isn’t true. At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media. The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. Things Reviewed: Facebook ads At the same time, network technology allows advertisers to more precisely locate and assemble audiences outside of branded channels. Facebook currently derives 82 percent of its revenue from advertising. It’s quite a juxtaposition of realities.
Growing Up Google: How Cloud Computing Is Changing a Generation David Politis is the founder and CEO of BetterCloud, the leading provider of Google Apps extensions that create security and management. Follow David @DavePolitis. A few weeks ago, a school administrator shared a story about how he tried to block Google’s chat feature, but his students created a workaround. They opened up a new Google Doc, shared it with friends, and used the sidebar chat to talk with each other. Although the behavior was worrisome to the administrator, it was hard not to be impressed at how cleverly these 7th graders interacted with the software. SEE ALSO: How Google+ Can Succeed at Business Without Really Trying Google’s foray into enterprise computing began nearly six years ago with the launch of Apps for Your Domain, today’s Google Apps. Now, we know Google isn't necessarily evil, but is the company really that benevolent? With dwindling budgets, it’s no wonder more and more schools are retiring costly on-premises hardware and making the move to Google.