CRM Magazine Blog media-TREFF.de ClickZ | Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. 1. As I mentioned in a recent post on journalism and SEO, some lamented the passing of the pun headline with the coming of the web. They were fun, and there’s nothing to stop them being used in print, but web headlines do need to be descriptive. The problem is that non-descriptive headlines don’t work so well out of context. It short, it needs to tell people what they can expect from the article. 2. Definitions of clickbait will vary, but I think many people will agree on what crappy clickbait is. 3. 4. Social media. 5. 6. 7. 8. 9.
Rosetta | Partner With Our Interactive Marketing Agency Today MarketingProfs Daily Fix Featured Post by Jeannette de Beauvoir New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team. Social Pros All-Stars Trading Cards [Slideshow] by Jay Baer Want to learn how to become a heavy hitter in social media? More Opinions » Search Marketing Opinions by Topic: Mobile Marketing, Facebook Marketing, Twitter Marketing, Internet Marketing, Best Slogans Tanya Strachan « Roc World Assistant Director, Transfer Recruitment and Enrollment Programs, Admissions, worked with Admissions since November 2004 Recruitment territories: New York (community colleges, Rochester area colleges, Irondequoit High School, Eastridge High School, East Rochester High School), California (Far North Coast, Riverside/San Bernardino, and San Diego), Guam, APO Pacific Education: MS, higher education with concentration in student affairs, Warner School of Education, University of Rochester, 2009; BS, hospitality and service management, sociology minor, Rochester Institute of Technology, 2003 Hometown: Rochester, NY What are your three favorite things about the University of Rochester? 1) The flexible curriculum. What is your favorite place on campus? The Rossell Hope Robbins Medieval Studies Library, tucked away on the fourth floor of Rush Rhees Library. What are your three favorite things about the greater Rochester area? What is your favorite thing about your job? Be yourself!
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