Psychologies.com, psychologie, mieux se connaître pour mieux vivre sa vie. Mental Health - Information on Mental Health :: Authentic Happiness :: Using the new Positive Psychology The Power of Persuasion The ability to influence and persuade others is a critical skill if you’re in business. Dr Robert Cialdini, who wrote this article with Steve Martin for the December 2006 edition of the always excellent Training Journal, has spent over 35 years researching the science behind how people are persuaded; written books about them; and is regarded as one of the world’s top authorities on the subject. This article explains how the influence process works. It is reproduced here with the publisher of Training Journal’s kind permission. N.B. Robert Cialdini Ph.D & Steve Martin explain how L&D professionals can persuade key decision-makers of the importance of training One of the primary roles of learning and development professionals is to research, develop, deliver and evaluate various forms of skills and knowledge training programmes in the organisations for which they work. Modern Life and Information Overload When faced with this plethora of information how do we decide what to do with it?
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