Grad Engineering Programs Probe Intersection of Science, Art When engineers seek solutions to a problem—such as how to build a bridge to traverse a river—they tend to draw upon designs that have worked in the past. It takes an artist to provide a "more creative approach," says Christie Lin, a graduate engineering student at Massachusetts Institute of Technology. By collaborating, engineers and artists can push the limits of what is already known about their respective fields, explains Lin, who studies nuclear engineering at MIT, where she is also part of the Art Scholars group. Margaret Duff, a doctoral student at Arizona State University's Fulton School of Engineering, agrees with Lin. "Engineers tend to make very small, incremental improvements on things that have already been done, and they don't really allow their creativity to take full force," she says. Both Lin's and Duff's schools are part of what some are calling a new movement in engineering schools toward the interdisciplinary study of science and art. [Learn about design M.B.A.'
Why you get the dizzies when standing up too fast Men's Health If you're seeing stars when you get out of bed in the morning, it's probably not because you slept with Halle Berry last night. There's actually a name for that dizziness you sometimes get when you go from laying down or sitting to standing up: orthostatic hypotension (OH). A little momentary brain static might seem like nothing, but according to a new study from the University of North Carolina at Chapel Hill, OH is linked to heart failure. Could it be a danger sign for your health? What causes dizziness Franz Messerli, M.D., a physician who directs the hypertension programs at St. Do You Really Have High Blood Pressure? This process is often so precise and automatic that you won't notice any difference when you decide to go vertical. Hidden dangers So should you be worried? And then there's a more sinister explanation: In the new study, researchers at UNC-Chapel Hill looked at data from a different, long-term study on heart disease risk factors. Are you at risk?
Publications Gen Y Dissected: Six Types Of Millennials 04/16 Mountains of research can attest to what experts say Gen Y has in common, from passion for the environment to tech love. But new research from the Boston Consulting Group breaks this massive block of humanity, some 79 million strong in the U.S., into six distinct groups. And about 50% defy the stereotypes most marketers live by. “Our research reaffirmed the historic optimism of Millennials,” Christine Barton, a partner at the Boston Consulting Group in Dallas and an author of its report on Millennial Consumers, tells Marketing Daily in an email. “If there is an average media image of U.S. It characterizes the largest group, at 29%, as Hip-ennials, sheltered under the umbrella statement of “I can make the world a better place.” The next-largest group is Millennial Moms, accounting for 22%. And despite that the cell phone commercials would have you believe, just 13% can be classed as true Gadget Gurus.
Pearson's Virtual School Operator Opening Physical High Schools Blended Learning | News Pearson's Virtual School Operator Opening Physical High Schools By Dian Schaffhauser05/29/12 Education publishing and technology company Pearson will be opening physical versions of its virtual schools in five cities starting in August 2012. Connections Education, a business Pearson acquired in September 2011, has announced plans to create Nexus Academy charter schools in three cities in Ohio and two cities in Michigan, catering to grades 9 through 12. Up to now, Connections Ed has focused on providing virtual school options for traditional school districts and other education entities. The new schools will be tuition-free and open enrollment public high schools, limited to serving between 250 and 300 students. The focus will be on college preparation. Curriculum will come from Pearson as well as McGraw-Hill, the companies said in a statement. Each school will have a school board and will be authorized through charter school organizations in each state.
Berries Delay Memory Decline in Adults “Among women who consumed two or more servings of strawberries and blueberries each week we saw a modest reduction in memory decline. This effect appears to be attainable with relatively simple dietary modifications,” said Harvard researcher Elizabeth Devore of the Channing Laboratory. Jon Chase/Harvard Staff Photographer Many of you probably knew that eating fresh berries and fruit was good for you; but how good was a question left unanswered, until now. Berries are good for you, that’s no secret. “What makes our study unique is the amount of data we analyzed over such a long period of time. The research team used data from the Nurses’ Health Study — a cohort of 121,700 female, registered nurses between the ages of 30 and 55 — who completed health and lifestyle questionnaires beginning in 1976. Findings show that increased consumption of blueberries and strawberries was associated with a slower rate of memory decline in older women. Image: Jon Chase/Harvard Staff Photographer
Publications Multitasking 'TV-Plus-Mobile' Video Test Campaign Shows Big Brand And Intent Lifts 04/16 With up to 40% of smartphone and tablet owners using their devices regularly while watching TV, most marketers know intuitively that targeting video ads across the multitasking experience has tremendous promise. Now we have some preliminary metrics to prove it. In a joint test among Nielsen, Universal Pictures, ad agency Ignited and mobile video platform AdColony, 15-second video spots for the film Contraband were experienced by multitaskers across TV and mobile platforms in a lab setting simulating normal cluttered media exposure. The campaign delivered a considerable additive boost to all brand metrics. “The test results were conclusive that having multiple screens was a big benefit,” says Frank Stagliano, EVP, general manager, Nielsen Entertainment. Testing campaigns aimed at leveraging multitasking behaviors is not a trivial task. The mobile video ad had especially strong additive effect on unaided brand recall.
Digital Promise - Accelerating Innovation in Education Does sugar make you stupid? Study suggests it sabotages learning and memory Fructose is commonly added to processed foods such as soft drinksIt was found to hamper memory and slow brain activity By Claire Bates Published: 09:12 GMT, 16 May 2012 | Updated: 00:08 GMT, 17 May 2012 Stay off the sweet stuff: Fizzy drinks contain high amounts of fructose which slows the brain Too much sugar could be making you stupid, according to researchers. The suggestion follows tests in the laboratory comparing high-fructose corn syrup, which is six times sweeter than cane sugar and a common ingredient in processed foods, with omega-3 fatty acids, known to aid memory and learning. In an experiment on rats, one group had a sugary diet for six weeks and another was fed healthily. At the start of the study, published in the Journal of Physiology, the University of California team tested how well the rats navigated a maze – placing landmarks to help them learn the way. Six weeks later, the researchers tested the rats’ ability to recall the route.
The “Content” Question: Where Branding, Marketing and Publishing Blur Written on Apr 2, 2012 Author Andrew Boer | ADOTAS - This past Thursday, March 29, was the day of the Post Advertising Summit, an event hosted by the professional and buttoned-up content marketing agency Story Worldwide. But first, a flashback: Four articles. “A collision?” “No.” he said. And that was that. I am, in fact, a principal at another content marketing agency, Movable Media. Which is why a PR person thought it would be a good idea to invite me to attend Story Worldwide’s Post Advertising Summit as a journalist. You begin to see the problem? I am glad to report that the moment I donned the gray tag reading “Press,” I instantly felt all possible bias drain away, while a palpable sense of journalistic integrity and objective neutrality washed over me. Perhaps it has always been this way. As Simon Kelly, the COO of Story Worldwide, explained to me, the purpose of the summit was a thought experiment. As a neutral observer, I thought both the dog and the pony looked great, if a bit similar.
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