The 9 Most Creative Uses Of Pinterest In what seemed like no time (but was, in fact, several years), Pinterest went from a talking point for digital elites to a de rigueur social tool for just about every person, media company and, of course, brand. According to data compiled by online consumer behavior firm Experian Hitwise, Pinterest saw 104 million visits in March, a strong third-place finish behind Facebook with 7 billion and Twitter with 182 million. So, there’s clearly a compelling case for Pinterest based on overall numbers. But how are brands creating a presence on Pinterest using the platform’s strengths to their advantage? Given the rapid growth of Pinterest, there was hardly a chance for brands to absorb any meaningful best practices. David Berkowitz, VP of Emerging Media for digital agency 360i, recalls introducing clients to Pinterest a year ago, noting how quickly the landscape has changed for brands on the platform. Berkowitz warns, however, that not all brands are primed to pin.
10 charities and how they use Pinterest Much of the work we do on the Econsultancy blog focuses on major consumer brands and how they use various marketing channels, but we occasionally get asked why we rarely mention charities. It’s a topic we looked at a few years ago in a post that flagged up which charities use Twitter, so I thought it would be interesting to take a similar look at charities that use Pinterest. To be clear, these aren’t necessarily the ones that I think are doing the best job of using Pinterest, it’s really just a look at how recognisable charities with different aims and causes are making use of the social network... Action Aid Action Aid’s four Pinterest boards include some interesting imagery, but it doesn’t appear to have dedicated a great deal of time and effort to updating them since it established an account more than a year ago. It has pinned 62 images that give a good idea of the work it carries out, but it isn’t really updated frequently enough to keep its followers interested. Amnesty UK Dogs Trust
5 Big Pinterest FAQs It doesn’t matter who you are—a blogger interested in food and fashion or a B2B marketer working for a custom plastic molding company—you’ve probably been hearing about Pinterest and how it could be good for your brand. This social phenomenon with skyrocketing popularity rates higher than Twitter, LinkedIn and Google+ combined has become the latest craze for marketers of all kinds, used to increase online exposure and bring in new traffic, as well as connect with others in the industry and enhance a company’s overall image. Yet even as Pinterest’s traffic and membership numbers have continued to grow, for many people, it’s still been the site that doesn’t make much sense. Why is it popular? Here are answers to the top five questions we most often get about Pinterest! Q1: What’s the Deal with Pinterest? To understand the appeal of Pinterest, you’ve got to understand what exactly it is. As for why it’s so popular, consider these Pinterest hallmarks: Q3: How Can Pinterest Benefit my Brand?
Ads creep into Pinterest with introduction of promoted pins Move over ad Twitter, here comes ad Pinterest. The social networking service, which allows users to "pin" items of interest (get it?) to digital boards, began offering personalized recommendations back in July. Now, it's taking the approach one step further with plans to introduce promoted pins from business accounts in search and category results. Pinterest is framing the move as an "experiment" for now, while promising all promoted pins will be clearly marked and relevant to user tastes. How thoughtful. Comments
10 ways to use Pinterest for your business This is the second article in a 10-part content series on Unified Marketing, which will bring to light collaborative marketing principles and successful strategies in areas including marketing, branding, PR, social media, mobile and other digital practices. Unless you’ve been meditating with some monks in Tibet for the last few months, you’ve probably at least heard of Pinterest. The virtual “pinboard” social network exploded this winter and went from fewer than 1 million users to 150 million in just six months. Many people are even calling Pinterest addictive. Download a free infographic on Pinterest best practices for business Though it’s definitely fun to use on a personal level—click here to see my pinboard of “Frightening Foods”—what should you be thinking about from a business perspective? When used properly, Pinterest can be an amazing tool in your social media strategy. Watch the author, Jon Accarrino, discuss Pinterest for business with PR Daily publisher Mark Ragan: 1. 2. 3. 4.
Pinterest and Copyright: What a business needs to know 43.3K Flares Twitter 1.7K Facebook 40 Google+ 31 StumbleUpon 41.3K Pin It Share 26 LinkedIn 142 inShare142 Email -- Email to a friend Buffer 22 43.3K Flares × Pinterest. The current social media darling and possibly the most controversial social platform yet? Pinterest is a site where you can create visual, virtual pinboards to track and plan an event or project. Should your business be on Pinterest? If your site is filled with commercially sensitive visuals then you will already be taking steps to protect your copyright and your images. If you find that images have been pinned from your site without your permission then you can report the copyright violation and Pinterest will act upon your request. As an online marketer, I can’t see any reason why you would want to prevent your images from being pinned unless you would like to lose your competitive advantage. [pullquote]the idea that there is much of an issue [Copyright] at all rather bemuses me. Seems like a lot of work? Lilach
Pinterest: Everything You Need To Know Is In This Massive Post Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” Alright, I hear you. Let’s start with what it is… Pinterest is another way of collecting and organizing stuff (images) you find online. This content is organized in “Boards” that work as categories you create and the images you pin in them are called… yes, “Pins”. You can follow people and they can follow you. Some Demographics Some think the majority of the users are females, they’re right. But there are other interesting numbers in this data, for example that the biggest age groups are between 25 to 44, 60% of its users have some college and largest percentage of household income is between $25 to $75k. How big is Pinterest I understand, you need to know if it’s worth putting some of your marketing energy into something before you jump in. How do you get in? Pinterest is still on an “Invitation Only” stage. Promotional
Five Ways Brands Can Leverage Pinterest Now Editor’s Note: Reggie Bradford is the Founder and CEO of Vitrue, a provider of social marketing SaaS solutions. Follow Reggie on Twitter at @ReggieBradford and Vitrue @Vitrue. Pinterest is hot. White hot. The social content curation service has captured the attention of millions with a unique platform that allows users to express interests and ideas through visually appealing images on virtual bulletin boards. Vitrue has been following Pinterest closely as part of our normal vigilant assessment of the social space. Here are five ways brands can leverage Pinterest now: 1. Images are more effective than text at encouraging engagement, and an effective technology platform will allow you to surface visually appealing content on one or more Facebook Tabs. 2. You can always put a “Follow Me on Pinterest” button on your website. 3. 4. This means using a URL shortening and redirection strategy, preferably one that aggregates your Pinterest analytics (views, Repins, etc.) in a central location.
Pinteresting stuff for business Have you joined the latest social media kid on the block? Pinterest is a flashy new platform that allows users to create pinboards, share images and even sell products online. With more than 9000% growth in the last few months and boasting 18.7 million users (according to ComScore) Pinterest is now one of the top four social media platforms. Is it just a place for brides to gush over and compare dresses, flowers and cakes or does it have tangible benefits for your business? The answer is both. Pinterest is still in invite-only stage. Once you request an invite, it can take a couple of weeks depending on their volume, or you can find someone who is already using Pinterest. With eCommerce providers like Big Commerce integrating Pinterest into their platforms, it is clear that this one is here to stay. What can it do for your business? I liken Pinterest to window-shopping. Social curation at its best This really is the ultimate in social curation. Easy endorsement Convert browsing to sales