2012 Social Network Analysis Report – Demographic – Geographic and Search Data Revealed 2011 marked the second year in which many social networks started to wane as social network saturation kicked in. The questions remains, how many social networks can you actively stay up to date on? As Facebook became the mainstay for many users in late 2009 and into 2010 and continuing into 2011, we see the continued fallout in interest for many other social networks. There are still a few social networks that are growing, year over year, however, such as Tumblr, Reddit and Twitter, to name a few. We added coverage of the following social networks this year (in no particular order): Google PlusPinterestDribbbleGoodreadsQuoraSlideshareSquidoo 2012 Social Network Analysis Methodology: Reporting is the same as last year - most sites' search stats were pulled back by querying just their name. All data continues to come from Google because they have one of the largest data sets on the web. The Search Traffic reports are based on proportionate search traffic for the given query. Badoo.com
7 Hot Trends in Social Media Marketing As marketers' understanding of online social networking evolves, their use of various platforms has become more sophisticated. Many brands and public figures, after ascertaining that consumers respond well to images and humor, for instance, have begun to use both. Others have found that new channels, like Pinterest and Reddit's "Ask Me Anything" section, are effective promotional tools. We've rounded up these and other emerging trends in the social media marketing space, above. To learn even more about the latest trends in the media space, attend our Mashable Media Summit this Nov. 2 at the TimesCenter in NYC. Mashable Media Summit Information Date: Friday, Nov. 2, 2012 Time: 10:00 a.m. - 5:00 p.m. A Look Back at Last Year's Mashable Media Summit Supporting Sponsor Sponsorship Opportunities A limited number of sponsor opportunities are available for the Mashable Media Summit.
How to use bookmarks to save and organize your favorite websites Bookmarks are links to websites that make it easy to get back to your favorite places. This article goes over the basics of making and managing your bookmarks. Note: Bookmarks are known as Favorites in Internet Explorer. It's easy — just click the star! To create a bookmark, click the star icon in the address bar. To create a bookmark, click the star in the toolbar. Tip: Want to bookmark all of your open tabs at once? How do I change the name and location of a bookmark? To edit the details of your bookmark, click the star a second time to open the Edit This Bookmark window. The easiest way to find a site that you've bookmarked is to start typing its name in the address bar. The Library window lets you view and organize all your bookmarks. Click the Bookmarks button on the right side of the navigation toolbarOn the menu bar, click At the top of the Firefox window, click the menu and select to open the Library window. Click the menu button and choose Customize.
13 Trends in 2013: #4 Marketing grows enterprise wide and can no longer sustain being a ‘department’ As you are planning for 2013, your business will find itself facing questions concerning the social impact of your business and brand. Winnie Hart and Lorrie Lee from TwinEngine share 13 in 2013 – Social Media Marketing trends that will take flight. Social strategies will be utilized internally to maximize productivity and communication. To effectively demonstrate these social strategies within the organization, a new role will emerge: the Social Media Manager. Instead of everyone speaking on behalf of the company, as is the current trend, 2013 will bring an official title that allows one person to control the social strategy and messaging. - Marketing is no longer a department - Social strategies will be utilized internally to maximize productivity and communication - Social Media Manager role will emerge For a complete list of the 13 in 2013 Social Media Trends For more trending in 2013, follow our blog. Download the complete infographic here.
6 Expert-Endorsed Ways to Improve Your Marketing TODAY In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? Below we’ve outlined tips from top experts on tactics and strategies you can employ in the next 24 hours to improve your marketing for the long haul. 1) Revamp Your “About Us” Small business marketing expert and Fast Company blogger Shawn Graham describes the “About Us” section of a company’s website, Facebook, Twitter, and LinkedIn pages as “a window into the soul of your business.” Instead, however, “About Us” pages are typically a good way to lull people to sleep with mundane facts, figures, and references alongside a vague description of who you are and how it’s different. What to Do Today Complete a three-step checklist to improve your “About Us” description. 3) Make Your Press Releases Buyer-Centric
Mr. Sexy Back tries to bring Myspace back NEW YORK (AP) — "Who am I to say I want you back? When you were never mine to give away." Those are the opening lines of a song that accompanies a "New Myspace" promotional video. But Myspace has tried redesigns before, to no avail. "If you break my heart a second time, I might never be the same," continues the song, "Heartbeat," by the group JJAMZ. From the sound if it, Myspace wants to win the hearts and minds of tech-savvy hipsters. The company's new promotional video offers a 2-minute and 18-second peek into a slick, image-heavy site. The new Myspace will let users connect to the site with their Twitter or Facebook accounts, a sign that it won't be competing with those sites as a social networking service. Timberlake, who's featured prominently in the video, will likely play a big part of the MySpace revamp. MySpace, of course, isn't Timberlake's first foray into social networking. Those players include Spotify, Pandora, Rdio, not to mention Apple Inc.'
7 'Small Business' Social Media Trends for 2013 with Mike Roberts - SEM San Diego (San Diego, CA Our November Meeting Topic: 7 Small Business Social Media Trends for 2013 The digital world has never changed as quickly as it does now, forcing businesses of all sizes to look at the bigger trends to see what needs to be done today to prepare to compete in tomorrow's marketplace. As a trend-spotting specialist, Mike Roberts will break down 7 of the most pressing and widespread social media trends that are changing the way small business is done. He'll build a conceptual framework and then drill down into actionable takeaways for each trend. Trend 1: Branded Entertainment Overtakes Traditional, Disruptive Advertising Advertising that effectively pushes brands while serving as entertainment will replace the disruptive advertising that is common place today. Agenda: 6-6:30 Meet and Mingle 6:30-6:40 Guest Speaker Introduction with Todd Meisler 6:40-7:15 Topic of discussion: Social Media Trends for 2013 7:15-7:30 Q and A (What does it all mean?) 1. Two lucky people will win this book. 4. 5.
Google Bought a Zoo [Infographic] | Infographic Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. If you’re practicing black hat SEO tactics such as keyword stuffing, duplicate content, and link schemes, be careful; the Penguin or Panda might swallow you whole. For us folks who take our content marketing seriously, these are welcomed updates because Google is rewarding remarkable content and penalizing the poorly written crap. The infographic below illustrates what you need to know to keep your content on good terms with Google’s new algorithm. Copy and Paste The Code Below to Share the Google Bought a Zoo Infographic