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Modern Copywriter

Modern Copywriter

Optimizing Copy: The 7 most common copywriting mistakes we see marketers make There’s a lot of bunk information out there about copywriting. The barrier to entry for being an “expert copywriter” is pretty low and some of those crossing that barrier are simply wrong when they give advice. Don’t get me wrong, there are some great copywriters out there. But what we lack in copywriting prowess, we gain in mountains of research on copy that works and doesn’t work. With the help of Austin McCraw’s unused slides from the Optimization Summit, I went ahead and took some of those commonalities and compiled them into a list of common mistakes marketers make when they’re writing copy. After every mistake, there’s an example of how we fixed it and got dramatic lifts in each case. It seems like anytime someone writes about headlines, they use this quote from David Ogilvy: “On the average, five times as many people read the headline as read the body copy. Of course, clichés get to be clichés because they’re true. Example: click to enlarge Mistake #2: Action-centric calls-to-action

Before I Die & Candy Chang What matters most to you Interactive public art project that invites people to share their personal aspirations in public. After losing someone she loved and falling into depression, Chang created this experiment on an abandoned house in her neighborhood to create an anonymous place to help restore perspective and share intimately with her neighbors. 2011, New Orleans, LA. Cordoba, Argentina. Najaf, Iraq. Brooklyn, NY. Almaty, Kazakhstan Savannah, GA. Pohang City, South-Korea. San Francisco, CA. Johannesburg, South Africa. Cordoba, Argentina. זכויות יוצרים — הבלוג של אלית כידוע- לאחרונה נכנס לתוקפו חוק זכויות יוצרים חדש . לשם ידיעת החוק והגנה על זכויותינו- כמאיירים ויוצרים בכלל. לאור הארוע- השתתפתי בסמינר בן יומיים בנושא , ועלי להדגיש שזהו נושא חשוב מאין כמוהו- ויש לדעת אותו על בוריו.לא עוד ננוצל על ידי הוצאות ספרים או עיתונים, משרדי פרסום ולקוחות הסומכים על בורותינו בזכויותינו. מצ"ב – החוק הישן החוק החדש ההבדלים בינהם כתבה שמסבירה את הנושא בשפה קלה פוסט מקיף בשפה קלה שמסביר הכל ועוד מידע ויקיפדי מקיף דיון חשוב של מאיירים בראשות ליאורה גרוסמן- בנושא חוקי התקשרות מאייר-לקוח- של אגודת המאיירים עו"ד עוז חיים מסביר בפשטות ונוקב בגובה פיצויים בעקרון לכם- היוצרים זכות בלעדית : לפרסם, להעתיק, לשדר, להעמיד לידי הציבור, ליצור יצירה נגזרת , ולהשכיר. לכם- ולא לאף אחד אחר. (אלא אם כן נתתם את רשותכם, או חתמתם על חוזה- וגם אז- יש להגביל זכויות העוברות לאנשים אחרים- ולקרוא להם -"זכויות שימוש / הפצה / פרסום וכו) ישנן גם זכויות מוסריות - אשר אינן ניתנות להעברה ונשארות שלכם לנצח . מעבר לזכויות, יש גם אתיקה ודרך התנהלות בין לקוח לאומן. ולקבל תשובה מהירה ומספקת ציטטות משעשעות לעומת כל אלו

Le blog du Marketing Alternatif The Rise of Green Gamification Who said going green had to be boring? Maybe the same people who believe games are just entertainment. Both myths are being shattered by the growing phenomenon of green gamification – the use of games to make sustainability fun and rewarding. The growth of green gamification is being accelerated by forces ranging from the government’s Green Button promotion of energy usage data to the digital generation’s strong desire for smartphone apps that allow them to manage resource consumption. Much as Nike+ Fuelband is turning exercise from a chore into a cool activity, a suite of green web and mobile apps are transforming the way people approach environmental stewardship. From startups such as Leafully to corporate alliances that increase energy efficiency, gamification is emerging as a powerful weapon to advance sustainability. In isolation, recycling a bottle or turning off the lights may not sound enjoyable to the average person. Philippe, Dr. Author: Ashok Kamal

gamification | Wildfire Creative Sight – a glimpse of the future? A while back I got interested in gamification (or use of game mechanics or game dynamics) as a way of driving participation and engagement in projects and campaigns. There are many great examples that show how the use of gamification can generate positive change, from encouraging people to recycle or engage with their communities. However there is also a lurking dark side to gamification as people become more and more reliant on technology to run their lives, and nothing puts it as clearly as this film. The Recycling Game Did you ever think that recycling was a bit boring? Read more… Playpumps revisited – appropriate technology? Last week we posted an article on the PlayPump – which on the surface looks like a wonderful innovation to alleviate access to water. Read more… TrashBack – Rewards for Rubbish We just produced a promo video for TrashBack, a new social enterprise which incentivises disadvantaged communities to manage their own waste and recycle.