10 Video Tips for Businesses on Pinterest
Grant Crowell is a multimedia writer and marketing analyst who’s been covering the online video space since 2006. Connect with him on LinkedIn or follow him at @grantcrowell. Since Pinterest was founded in 2008, it's proven one thing: People love their visuals. SEE ALSO: Need More YouTube Views? The video platform addition makes sense, given how video continues to grow on the network. What that should tell brands and marketers is that now is the time to start looking at Pinterest as a video marketing vertical. 1. Video thumbnails that are nicely photographed and appear to be art directed will blend in much better on Pinterest, and typically draw more attention than a video still frame. When selecting a thumbnail, find or create an eye-catching image that properly represents your video. 2. Pinterest recommends you create at least a few boards that cover a broad range of interests, rather than maintaining a single board devoted to one topic. 3. 4. 5. 6. 7. 8. 9. 10.
5 Big Pinterest FAQs
It doesn’t matter who you are—a blogger interested in food and fashion or a B2B marketer working for a custom plastic molding company—you’ve probably been hearing about Pinterest and how it could be good for your brand. This social phenomenon with skyrocketing popularity rates higher than Twitter, LinkedIn and Google+ combined has become the latest craze for marketers of all kinds, used to increase online exposure and bring in new traffic, as well as connect with others in the industry and enhance a company’s overall image. Yet even as Pinterest’s traffic and membership numbers have continued to grow, for many people, it’s still been the site that doesn’t make much sense. Why is it popular? Why does it matter? Here are answers to the top five questions we most often get about Pinterest! Q1: What’s the Deal with Pinterest? To understand the appeal of Pinterest, you’ve got to understand what exactly it is. As for why it’s so popular, consider these Pinterest hallmarks:
10 ways to use Pinterest for your business
This is the second article in a 10-part content series on Unified Marketing, which will bring to light collaborative marketing principles and successful strategies in areas including marketing, branding, PR, social media, mobile and other digital practices. Unless you’ve been meditating with some monks in Tibet for the last few months, you’ve probably at least heard of Pinterest. The virtual “pinboard” social network exploded this winter and went from fewer than 1 million users to 150 million in just six months. The simple functionality of easily sharing and organizing photo and video content fulfilled the original promise of media-based social networks such as Flickr, making Pinterest a huge hit with users. Many people are even calling Pinterest addictive. Download a free infographic on Pinterest best practices for business When used properly, Pinterest can be an amazing tool in your social media strategy. 1. Do you have a lot of photo and video content on your site? 2. 3. 4. 5. 6. 7. 8.
Pinterest and Copyright: What a business needs to know
43.3K Flares Twitter 1.7K Facebook 40 Google+ 31 StumbleUpon 41.3K Pin It Share 26 LinkedIn 142 inShare142 Email -- Email to a friend Buffer 22 43.3K Flares × Pinterest. The current social media darling and possibly the most controversial social platform yet? Pinterest is a site where you can create visual, virtual pinboards to track and plan an event or project. Over 70% of the sites’ users are women and some of the most pinned images are of food. Should your business be on Pinterest? If your site is filled with commercially sensitive visuals then you will already be taking steps to protect your copyright and your images. If you find that images have been pinned from your site without your permission then you can report the copyright violation and Pinterest will act upon your request. As an online marketer, I can’t see any reason why you would want to prevent your images from being pinned unless you would like to lose your competitive advantage. Seems like a lot of work? Lilach
Pinterest: Everything You Need To Know Is In This Massive Post
Let me guess, you heard about Pinterest. Or more like, you can’t spend 15 minutes online without hearing about it… And now you’re thinking, “should I jump on the wagon too?” or “another social network to keep up with?” Alright, I hear you. Let’s start with what it is… Pinterest is another way of collecting and organizing stuff (images) you find online. This content is organized in “Boards” that work as categories you create and the images you pin in them are called… yes, “Pins”. You can follow people and they can follow you. Some Demographics Some think the majority of the users are females, they’re right. But there are other interesting numbers in this data, for example that the biggest age groups are between 25 to 44, 60% of its users have some college and largest percentage of household income is between $25 to $75k. How big is Pinterest I understand, you need to know if it’s worth putting some of your marketing energy into something before you jump in. How do you get in? Content Curation
Five Ways Brands Can Leverage Pinterest Now
Editor’s Note: Reggie Bradford is the Founder and CEO of Vitrue, a provider of social marketing SaaS solutions. Follow Reggie on Twitter at @ReggieBradford and Vitrue @Vitrue. Pinterest is hot. White hot. The 2011 Crunchie award winner for Best New Startup has been on a roll lately, hitting almost 12 million monthly unique visitors and crossing the 10 million milestone faster than any previous independent site, according to comScore. The social content curation service has captured the attention of millions with a unique platform that allows users to express interests and ideas through visually appealing images on virtual bulletin boards. Vitrue has been following Pinterest closely as part of our normal vigilant assessment of the social space. Here are five ways brands can leverage Pinterest now: 1. Images are more effective than text at encouraging engagement, and an effective technology platform will allow you to surface visually appealing content on one or more Facebook Tabs. 2. 3.
Pinteresting stuff for business
Have you joined the latest social media kid on the block? Pinterest is a flashy new platform that allows users to create pinboards, share images and even sell products online. With more than 9000% growth in the last few months and boasting 18.7 million users (according to ComScore) Pinterest is now one of the top four social media platforms. Is it just a place for brides to gush over and compare dresses, flowers and cakes or does it have tangible benefits for your business? The answer is both. Pinterest is still in invite-only stage. Once you request an invite, it can take a couple of weeks depending on their volume, or you can find someone who is already using Pinterest. With eCommerce providers like Big Commerce integrating Pinterest into their platforms, it is clear that this one is here to stay. What can it do for your business? I liken Pinterest to window-shopping. Social curation at its best This really is the ultimate in social curation. Easy endorsement Convert browsing to sales
