Vadim Lavrusik: 10 ways journalists can use Facebook Vadim Lavrusik, who has previously worked at Mashable and the New York Times, has been Facebook's journalist programme manager for one year Facebook's New York-based journalism programme manager Vadim Lavrusik is on a three-countries-in-three-days tour of Europe. When in London on Monday (23 April) he shared his tips on how journalists can best make use of the platform. Here are his 10 suggestions: 1. Everything Explained Through Flowcharts by Maria Popova Flowcharts have risen to pop culture notoriety with their delightful intersection of geekery, design and humor. Today, a pinnacle of the flowchart cult makes its debut: Everything Explained Through Flowcharts by standup comedian and book designer Doogie Horner goes by the tagline “All of Life’s Mysteries Unraveled” and flowcharts the way to everything from world domination to getting laid to the religion that offers the best afterlife. You may have recently sampled some of Horner’s work in the somewhat viral flowchart guide to Facebook portraits: From a taxonomy of heavy metal band names to an illustrated matrix of WWF finishing moves, this gem of a book contains over 200 illustrations, 40 gargantuan flowcharts and various supporting materials — essays, graphs, annotations — bound to fill your semi-secret inner geek with glee.
1 in 10 Have Sent Sexts to the Wrong Person [INFOGRAPHIC] Enjoy sending sexy pictures and texts to your significant other? Just make sure it goes to the appropriate person. The mistake of sending it to wrong recipient is made by 11% of sexters. A poll conducted by U.K.-based mobile news site Recombu among 2,000 adults revealed that almost half (47%) of England sends sexy texts to their significant other. Of that adventurous group, about 11% have mistakenly sent sexts to the wrong person, such as family members or friends.
Technology PR blog Tech public relations blog Facebook ads going strong in mobile Social media experts have been saying for a while now that one of the keys to long term success for Facebook is whether it can successfully translate its business model to the mobile arena. Which is why it's interesting to see some of the stats in the latest study by CloudNine PR client Kenshoo Social which reveals that over 20% of ad revenue for Facebook comes from ads delivered to mobile devices (phones + tablets). This is despite the fact that ads targeted to mobile devices are sold at a 70% price premium by the social networking giant. more... Why SEOs are winning the PR war While I agree with last week's NMA story which argued that PR agencies are challenging SEO agencies for work, I think the far bigger trend is in the other direction - mainly because search agencies need to incorporate PR techniques to survive in the long term. more...
Facebook lessons: from Paul Bradshaw and PageLever Yesterday Paul Bradshaw shared his experience of running a blog entirely through a Facebook Page for four weeks, offering his thoughts on the month-long project in a post back on his Online Journalism Blog. In the early days of the experiment he had already started noticing the pros and cons of the platform, from the impact of the 400 character limit on what he could write, to the possibilities presented by being able to post from a mobile phone via email. So a month later here are his main reflections: Facebook suits emotive material
Encyclopedia Britannica vs. Wikipedia [INFOGRAPHIC] The Encyclopedia Britannica officially announced it would scrap its print edition on Tuesday in the face of plummeting sales. For many, this was a foregone conclusion. In a world of infinite and instant knowledge, the idea of owning a $1,395 32-volume hardcover library that's outdated the moment you crease the spine is laughable. Wikipedia certainly had a hand in Britannica's print death knell.
The Fortune 500 on Social Media [Infographic] Which Fortune 500 company has the most Facebook fans? Here’s a hint: they’re one of the largest brands in the history of the United States. If you really want to know, you’re going to have to scroll down to the bottom of this huge new infographic which breaks down a ton of data on some important social media statistics of the Fortune 500. s New SharePoint Integration Brings Power Of Social To Collaboration At Yammer, we’ve always believed in uniting the social power of Yammer with SharePoint’s document management and collaboration power. We’re constantly improving this integration, bringing more robust social collaboration features to the market. Today, we are announcing a new version: the Yammer SharePoint 3.0 Web Part adds a highly secure, real-time social layer to the native SharePoint platform, making it social, mobile, and engaging for enterprise employees. In addition to the features already available in the previous version of the Web Part, Yammer SharePoint 3.0 includes a host of new functionality that further enhances SharePoint as a powerful collaboration tool:
Facebook Search Tool of the week: Facebook Search What is it? A tool that allows you to search Facebook without logging in How is it of use to journalists? Social media searches have become a key part of newsgathering process. Which Countries Top the List of 'Enemies of the Internet?' Global media watchdog organization Reporters Without Borders has released its annual list of "Enemies of the Internet," highlighting countries that restrict online freedom of expression. The list's release coincides with World Day Against Cyber Censorship, March 12, a day the organization started in 2008 to rally the world behind an open Internet. The list includes 12 "Internet Enemies" and 14 "countries under surveillance." The Arab Spring, the social media-fueled protests that swept across the Arab world since December 2010, has led some countries to stiffen their Internet restrictions while others have loosened their controls. “The Internet and social networks have been conclusively established as tools for protest, campaigning and circulating information, and as vehicles for freedom,” the report says. “More than ever before, online freedom of expression is now a major foreign and domestic policy issue.”
Klout Unveils Brand Pages Klout unleashed Brand Squads, its version of brand pages, into beta on Tuesday with Red Bull as its sole launch partner. The startup — which measures influence on Twitter, Facebook, Google+, LinkedIn and Foursquare to assign Klout users scores from 0 to 100 — will gradually roll out more Brand Squads in the coming weeks and months. Each Squad will feature the brand's logo, the list of the top 10 and top 100 influencers about the brand, an activity stream and any brand-specific deals offered through Klout's Perks platform. Top influencers are the users who receive the most +K's within Klout's Topics feature (see gallery below). European Countries Refuse to Release Information on CIA Rendition Flights Romania's National Registry Office for Classified Information (ORNISS) headquarters building is seen in the background of this image taken in Bucharest, December 9, 2011. International media has reported that between 2003 and 2006, the CIA operated a secret prison from the building's basement, bringing in high-value terror suspects for interrogation and detention. ORNISS has denied hosting a CIA prison and the CIA has refused to comment.
Seven ways the New York Times is using social media for 'deeper' engagement Liz Heron, social media editor of the New York Times on seven ways the news outlet is getting 'deep and meaningful' Liz Heron advises making use of features such as Facebook Subscribe to allow journalists to share updates When Liz Heron, social media editor of the New York Times delivered the keynote speech at Journalism.co.uk's news:rewired conference, she explained how 2010 was the year her team were playing the role of "evangeliser", 2011 was "a watershed year for social media in our newsrooms" due to the Arab spring and other major news events, and that 2012 is the year when the New York Times is trying to make its "social media projects deeper and more meaningful'' with users. Here are seven ways the New York Times is getting deep and meaningful.
Lessons in Conveying Complex Ideas with Simple Graphics from the World's Best Information Designers by Maria Popova What Frank Zappa’s life has to do with e-waste, whale songs, and the black market for body parts. Much has been said about visual storytelling and how to tell stories of data in the information age, and there is no shortage of great books on data visualization. But count on Taschen to tackle a big conceptual challenge with a big, beautifully designed book: Information Graphics by art historian Sandra Rendgen explores the four key aspects of visualizing data — Location, Time, Category, and Hierarchy — through exemplary work from more than 200 projects, alongside essays by information architect and TED founder Richard Saul Wurman, Guardian Datablog editor Simon Rogers, Density Design’s Paolo Ciuccarelli, and Rendgen herself. 'Geek Love,' The New York Times, newspaper article, 2008 Exposed to Dungeons & Dragons Early in Life.