How to Find The Most Searched Keywords For Your Website, Blog or Article Identify Your Competition Using Google OK, now you know how to find keywords that people are actually searching for and how frequently they are doing so. Next, we're going to check out the competition. Go to Now, let's search on Google for your keyword. First, we'll type this keyword in WITHOUT parentheses: ways to make money. On the first page of the Google search results, you'll find several important things: At the top right hand portion of the page, you'll see something that looks like this: Results 1 - 10 of about 225,000,000 for ways to make money. (0.37 seconds) This tells us that this page is showing the top 1-10 results for the keyword: ways to make money. Why is that important? First of all, most people who search on Google don't usually look at more than first page of results for their keyword search. Solution? You need to be considered by Google to be extremely relevant for the specific keyword being searched.
TUTORIAL: How to use the Keywords tool to do keyword research | HubSpot You can use the Keywords tool to identify keywords that you want keep track of. A keyword is a word or phrase that is a topic of significance to your industry and company. After you add keywords to the tool, you should use them on your website pages, and visitors who use those terms in search engines will be able to find your content. Read this article to learn about the importance of keywords and the different types. Why do you need keywords? Keywords are the foundation of your website content. What are the different types of keywords? There are two different types of keywords: broad keywords and long-tail keywords. Here are some examples of each: When you're first getting started, you definitely will want to start by targeting long-tail keywords, because these bring in the most relevant traffic and are easier to rank for. Learn why and how to best use the Keywords tool from HubSpot Academy
TUTORIAL: How to use the Blog tool to create new content | HubSpot Last Modified: 01/31/2013 Author: Samuel Siskind Each blog entry you add to your site is an opportunity to get a new page indexed in Google, rank for a new keyword, and start generating qualified traffic to your site. Here is how to create your first blog post in 10 easy steps: Click here: Download Now: The Blogging Worksheet and start brainstorming blog article titles based on a long-tail keyword. Find your Blog tool. Click the little link that says Create Article. You brainstormed five (5) article titles for one of your long-tail keywords in the Blogging Worksheet, and chose a favorite. Now's the time to write the content of your blog post in the "article body" field. To add an image to your blog post, first click the little tree icon in your toolbar: Then in the Insert Image lightbox, (1) click "Upload New Image," (2) browse your hard drive for the image you'd like to upload, and (3) click Upload. Then in the next lightbox screen, (1) add alt text to the image. Congratulations!
The Ultimate Cheat Sheet for Expert Twitter Marketing With 200 million members, Twitter is one of the most popular social networks out there. But are you taking advantage of everything it has to offer for marketing ? Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it . To help ensure you're not missing out on any of Twitter's great marketing benefits , we've pulled together this ultimate cheat sheet to help turn you into a Twitter marketing expert. 1. 2. 3. 4. 5. 6. 7. share your content on Twitter by adding Tweet Buttons to your blog, individual blog articles, landing pages, and any other content you create. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35.
The Ultimate Google+ Cheat Sheet Google+ is growing like crazy. In fact, it is the fastest growing social network ever. Just as with any other social network, marketers have a lot to learn and do. So we thought we would invest some time into making your life easier. In this post, we've compiled the best content about Google+ from all across the web. Use it to learn how to leverage Google+ for both business and personal uses. Google+ Vocabulary: Quick Reference Glossary Stream – the list of messages that is displayed on the Google+ home screen and for each Circle of contacts Hangout – a platform for group video chatting and collaboration that is used by Google+ members Circle – the method of organizing connections into groups for more targeted sharing and better privacy Google Profile – your personal home on Google+, which allows you to share interesting, work experiences, personal information, and much more Sparks – the magazine of Google+, which bring together information on a topic for easy viewing. The Basics Google+ vs.
Google Website Rank - Google Inbound Links Google considers more than 200 factors when ranking websites, but none are more important than links. When many websites link to a page, that page is more likely to rank in search engines. Link popularity matters. A lot. But not all links are created equal. How do links work in Google? First things first. Now for a little history (Don’t like history? Using links to measure relevance was Google’s great innovation. Then Google started using link popularity as a ranking factor, and rankings became harder to fake. Links Are Credibility Keywords: A Million Links Won’t Help Unless… …your page is relevant for a specific topic for which people are actually searching. Check the Competition Link Text: The Words Within Those Links The link text (or anchor text) is the word or words that make up the link. Lots of times, link text is simply “click here” or “www.example.com.” Measuring Link Value To see if a link from a website is valuable, look up the site on Open Site Explorer. How to Get Links 1. 2. 4.
Get More Leads Out Of Social Media - Internet Marketing|SEO Blog Any lawyer would appreciate more leads. So why wouldn’t use the most popular and convenient form of modern communication to generate those qualified leads? That’s right, social media website like Facebook, Twitter, and Google+ can do a lot more than give you a place to share your firm’s blog posts. These sites can actually help you reel in potential clients that are already interested in your services. Chances are your firm is already on at least one social media site. Be Visual Every social media site has become increasingly more visual over the past few years. Studies have shown that social media posts are more likely to be clicked on and shared when a photo, graphic, or any other kind of image accompanies them. If you’re sharing a blog post, make sure there’s an image on the page to show up in the preview. Call To Action All social media posts, from tweets to +1s, should have an underlying purpose. Share links to your blog and ask followers to sign up now. Join Communities