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25 Things You Should Know About Transmedia Storytelling

25 Things You Should Know About Transmedia Storytelling
Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. I am something of an acolyte and practitioner in the transmedia cult, and sometimes give talks on the subject (as I will be doing next week in Los Angeles). So, here I am, putting my transmedia ducks in a row. Please to enjoy. 1. The current and straightest-forwardest (not a word) definition of transmedia is when you take a single story or storyworld and break it apart like hard toffee so that each of its pieces can live across multiple formats. 2. Transmedia is, admittedly, kind of a buzz-word. 3. The rise of any new or altered media form sees an awkward transitional period where everyone wants to define it. 4. Good storytelling is still good storytelling. 5. Transmedia these days is strongly marketing-centric. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

http://terribleminds.com/ramble/2012/04/17/25-things-you-should-know-about-transmedia-storytelling/

Alternate reality game An alternate reality game (ARG) is an interactive networked narrative that uses the real world as a platform and uses transmedia storytelling to deliver a story that may be altered by players' ideas or actions. The form is defined by intense player involvement with a story that takes place in real time and evolves according to players' responses. Subsequently, it is shaped by characters that are actively controlled by the game's designers, as opposed to being controlled by artificial intelligence as in a computer or console video game. Players interact directly with characters in the game, solve plot-based challenges and puzzles, and collaborate as a community to analyze the story and coordinate real-life and online activities.

How Transmedia Storytelling Is Changing TV Lisa Hsia is Executive Vice President of Bravo Digital Media. Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are. But transmedia storytelling — which is defined as telling a story that extends across multiple media platforms (for television, it's going beyond the on-air show) — has the ability to upend that.

Video: What is Transmedia? by Anita Ondine The world has embarked on a new form of storytelling. It is called transmedia. In essence, transmedia is about evolving the way we tell stories to more accurately reflect the consumption habits of our audiences, by delivering independent yet connected stories across multiple media platforms. In doing so, transmedia unlocks fresh creative possibilities, enables access to new revenue streams and promotes deeper levels of audience engagement and brand loyalty. Transmedia encompasses both fictional and fact-based story forms that can be experienced in traditional settings like in cinemas and on television as well as on the internet via mobile devices, social media, as well as at live events and through ‘real world’ game play.

The Future of Storytelling Is Here: Latitude Study Decodes What Audiences Want Boston, MA (PRWEB) August 07, 2013 Storytelling is as old as mankind, but technology is expanding the possibilities for how stories are told; stories are becoming more interactive, more immersive, and spread across more platforms. A new innovation study by Latitude, The Future of Storytelling, identifies key audience targets and specific concepts for next-generation content experiences. The research encompasses all genres, including non-fiction and advertising, as well as many content formats including television shows, movies, books, and plot-driven video games. "Technology is creating new opportunities to engage with narratives—but it’s not just about accessing more content in more places; it’s about the opportunity to bring stories out of the screen and into our lives," says Neela Sakaria, EVP of Latitude. Key insights for content creators and brands include:

Un regard transmedia sur l’industrie de la musique Faced with the evolution of uses and new media consumption habits, the music industry has to face similar problems to those seen in the audiovisual industry: unstable audiences, growing competition and pirating. However, new economic models and multiplatform projects are emerging: Jay Z, Gorillaz or Nine Inch Nails for example, are reinforcing their relationships with their audiences through storytelling. 1New distribution models

Seven Myths About Transmedia Storytelling Debunked Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying. So let's look at what people are getting wrong about transmedia. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform.

4 Inspiring Examples of Digital Storytelling Layla Revis is vice president of digital influence at Ogilvy PR Worldwide. Her specialties include international affairs, tourism and multicultural marketing. In 2011, Sundance Film Festival created The New Frontier Story Lab, an initiative created to foster the development of a new style of media production. As media began to depart from traditional, linear films intended for a passive audience, the launch represented an innovative new era in entertainment. The New Frontier Story Lab helped many an interactive narrative come to life. Bellyfeel » New Report about Multiplatform Strategy for TV Production Companies We are pleased to announce the release of a new report from Bellyfeel: For Successful TV Production Companies Who Want Multiplatform Content to be Profitable. The free report is available to download from here. The report is based on a recent survey undertaken to scope UK TV production companies’ understanding and attitudes to Multiplatform, Transmedia and Extra Content. The report offers a simple and intelligent insight into how to make profitable engaging multiplatform content using what production companies already have in front of them in terms of resources and story IP. Report Headlines: A sample of the report can be seen here: Profitable_Multiplatform_Content_for_TV_REPORT_sample

Transmedia storytelling "Transmedia" redirects here. For a related process, see Transmediation. Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling, cross-media seriality[1] etc.) is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to, games, books, events, cinema and television. The 15 Things I've Learned about Transmedia Storytelling By Ingrid Kopp | Indiewire October 14, 2013 at 2:30PM Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the transmedia world in a presentation for the X Media Lab conference in Switzerland. While her initial presentation (available via SlideShare at the bottom of this post) had ten lessons learned, she's expanded on the original list with five additional dollops of wisdom. Take a look! Would you add anything?

The Future of Storytelling is Here: Latitude Study Decodes What Audiences Want + Share this Press ReleaseOriginal Source: Storytelling is as old as mankind, but technology is expanding the possibilities for how stories are told; stories are becoming more interactive, more immersive, and spread across more platforms. A new innovation study by Latitude, The Future of Storytelling, identifies key audience targets and specific concepts for next-generation content experiences.

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