background preloader

AdWords: Ad Preview and Diagnosis

AdWords: Ad Preview and Diagnosis
Related:  SEA

The best anti smoking ads - Wall to Watch - StumbleUpon This is a collection of the most controversial and convincing anti smoking commercials. Share Wordle - Beautiful Word Clouds Local PPC Adwords & Keyword List Creator @ Web sites for the overworked, underfunded or just plain lazy small business owner Generate Local Adwords & Keyword Lists Support Local Keyword GeneratorBuy a song or two, share it or flow a few bucks our way. <A HREF=" Widgets</A> digg Save to DeliciousFound the local keyword tool useful,consider a $5 or $10 donation to help us keep it on-line.Many thanks to our sponsors. Create a free web site for your small business at Search engine optimization As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. Relationship with search engines

Complémentarité SEO et SEA : Fonctionnent-ils mieux ensemble ? Depuis de nombreuses années, les référenceurs SEO cassent du sucre sur les experts SEA et vice versa. Nul doute que vous avez déjà entendu la trop célèbre remarque qui consiste à dire que l’un cannibalise le trafic de l’autre. Revenons ensemble sur cette animosité latente… SEO et SEA : Stop aux guerres de tranchées ! Combien de fois ai-je entendu un webmarketeur défendre son travail en avançant les arguments suivants : « Google Analytics sélectionne le dernier canal d’acquisition comme canal de conversion. A noter que l’exemple marche dans les deux sens. Si vous avez du mal à saisir la complémentarité de ces deux principaux leviers d’acquisition – que sont le SEO et le SEA –, j’espère, à travers ce billet, parvenir à vous faire tous conclure que l’un ne peut pas vivre sans l’autre dans le cadre d’une stratégie digitale digne de ce nom. Commençons par des données tangibles : Eye Tracking Study L’étude du Golden Triangle d’hier à aujourd’hui L’évolution des clics organiques et les campagnes CPC

The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. The half-life of advertising traffic is zero. Strategy #1: Try to Get Permission Seriously consider offering something in exchange for a visitor's email address. Strategy #2: Use Advertising to Test Use advertising as a testing tool rather than a long-term stream of customers. Option #1: Niche Advertising As a startup, there are hundreds of general advertising options available, and thousands more niche opportunities. Option #2: Google AdWords Option #5: Reddit

‘Accountability’ és una paraula que hauríem de conèixer Accountability és un terme anglosaxó que vaig aprendre ja fa uns anys quan vaig estudiar les matrius RACI en gestió de projectes. Jo en dic “rendició de comptes” i no en conec cap traducció millor. Com veuràs, ‘Accountability’ és una paraula molt actual i que crec que hauríem d’incloure al nostre vocabulari, i potser així, aplicar-la més. Una matriu RACI no és res més que una taula d’assignació de responsabilitats per les diferents tasques que són activitats d’un projecte o servei. Responsible (R): És qui es responsabilitza de completar la tasca. La persona ‘Accountable’ (A) és la que reconeix i assumeix la responsabilitat final de les seves decisions. El concepte d’Accountability és molt útil en gestió de projectes i també s’aplica en governança política i pública. Fixa’t molt bé en la diferencia entre el Responsible (R) i l’Accountable (A). Per acabar crec que es podrien dir moltes coses, però prefereix-ho que les diguis tu.

Alchemy - Facebook Ad Buying, Creation & Management Leverage Experian’s large database to improve your marketing and sales efforts. Utilize our high quality data that’s updated regularly to discover new revenue opportunities. Consumer Data Accelerate your marketing efforts with data on 299 million consumers and 116 million households. Lifestyle Segmentation Mosaic USA lifestyle segmentation empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages. Display Advertising Experian Marketing Services’ Audience IQ is a digital advertising platform that allows marketers to utilize consumer data within display advertising for more relevant messaging.

101 Tips to Improve Your Web Presence : SEO Expert :: My Search Engine Optimisation/Optimization Blog 101 Tips to Improve Your Web Presence Posted on March 26, 2007 - Filed Under Directories , Affiliate Programmes , Link Building , Search Engine Optimisation I like making lists - and I like promoting Web sites. So it was an obvious thing to do to create a list of ways to improve and promote a Web site and online presence. Some are obvious, some are bizarre. Some are old, some are new. If you enjoy this article and find it useful, please “Digg It”, using the button above. If you’re launching a new site, or new content, write an introduction and submit it to social bookmarking sites like Digg , Reddit and Netscape . Find quality and relevant blogs and leave a comment (with a link back to your site of course). Boost your search engine rankings with v7n Directory Make sure it’s easy for your users to subscribe to your RSS feed. I was inspired to write this by superflytrainer who posted an excellent 101 ways to get more traffic thread on DP. Also see: Top 23 Social Bookmarking Sites Comments

Effectuer le suivi des appels vers un numéro de transfert Google sur votre site - Centre d'aide AdWords Sur la page où vous avez précédemment collé votre balise de suivi des conversions, vous (ou votre webmaster) devez ajouter un extrait de code JavaScript qui remplacera votre numéro de téléphone par un numéro de transfert de Google. Ce code utilisera la fonction _googWcmGet, avec les paramètres suivants : _googWcmGet(target, business_number, options). target : nom de classe CSS ou fonction de rappel. Les exemples ci-dessous montrent comment insérer cet extrait de code dans trois cas d'utilisation différents. Exemple 1 : Remplacer votre numéro de téléphone statique par un numéro de transfert de Google Cette fonction récupère un numéro de téléphone et le remplace par le contenu de toutes les balises <span> de la classe concernée. <body onload="_googWcmGet('number', '1-800-123-4567')"><span class="number">1-800-123-4567</span></body> Exemple 2 : Transmettre le numéro de transfert de Google à une fonction de rappel personnalisée

Designing a good advert For the purposes of this article, 'advertising' covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of other media available as advertising space. Designing a good advert can mean the difference between success and failure and is worth investing in. Understand your customer Getting to know your customer is vital to designing a successful advert. Use market research to divide the consumer into relevant customer groups, then target them effectively and in as fine a resolution as you can mange using media that they will come into contact with. Related article - Promotional strategy: segmentation Treat the customer with respect - golden rules Most consumers are wary about advertising - they come into contact with it every day, regard it as intrusive and are skeptical of marketing messages. Don't use false or outrageous claims. Attracting attention - how to write a good headline

No Solo Usabilidad : Revista de Diseño Web Centrado en el Usuario The IM Site - PPC-Coach On Steroids Search Engine Optimization - Top 10 Search Engine Optimization Tips Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog's traffic. Follow these tips to get the biggest results. 1. Check the Popularity of Keywords 2. Select Specific and Relevant Keywords A good rule to go by is to select one keyword phrase per page then optimize that page to that keyword phrase. 3. Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. 4. Once you select the keyword phrase you plan to optimize your page for, make sure you use that phrase in the title of your blog post (or page). 5. Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase. 6. 7. 8. 9. 10.

Related:  AdWords