background preloader

AdWords: Ad Preview and Diagnosis

AdWords: Ad Preview and Diagnosis

The best anti smoking ads - Wall to Watch - StumbleUpon This is a collection of the most controversial and convincing anti smoking commercials. Share ‘Accountability’ és una paraula que hauríem de conèixer Accountability és un terme anglosaxó que vaig aprendre ja fa uns anys quan vaig estudiar les matrius RACI en gestió de projectes. Jo en dic “rendició de comptes” i no en conec cap traducció millor. Com veuràs, ‘Accountability’ és una paraula molt actual i que crec que hauríem d’incloure al nostre vocabulari, i potser així, aplicar-la més. Una matriu RACI no és res més que una taula d’assignació de responsabilitats per les diferents tasques que són activitats d’un projecte o servei. Responsible (R): És qui es responsabilitza de completar la tasca. La persona ‘Accountable’ (A) és la que reconeix i assumeix la responsabilitat final de les seves decisions. El concepte d’Accountability és molt útil en gestió de projectes i també s’aplica en governança política i pública. Fixa’t molt bé en la diferencia entre el Responsible (R) i l’Accountable (A). Per acabar crec que es podrien dir moltes coses, però prefereix-ho que les diguis tu.

Alchemy - Facebook Ad Buying, Creation & Management Leverage Experian’s large database to improve your marketing and sales efforts. Utilize our high quality data that’s updated regularly to discover new revenue opportunities. Consumer Data Accelerate your marketing efforts with data on 299 million consumers and 116 million households. Lifestyle Segmentation Mosaic USA lifestyle segmentation empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable customers and reach them in the most effective channels with the best messages. Display Advertising Experian Marketing Services’ Audience IQ is a digital advertising platform that allows marketers to utilize consumer data within display advertising for more relevant messaging.

Search engine optimization As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. The plural of the abbreviation SEO can also refer to "search engine optimizers", those who provide SEO services. History Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. By relying so much on factors such as keyword density which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. Relationship with search engines

Keyword Match Type - Learn More About Google AdWords Matching Options When bidding on a keyword in your PPC campaigns, you need to choose a keyword match type, which tells Google how aggressively or restrictively you want it to match your advertisements to keyword searches. There are four different keyword match types to choose from when advertising with Google AdWords. In this tutorial, you’ll learn the four keyword match types and how they differ, as well as why keyword match types are important to the success of your PPC ad campaigns. What Are The Google AdWords Match Types? When creating a text ad in your AdWords PPC campaign, you can select broad match, modified broad match, phrase match, or exact match for your keyword match type. Each match type in your AdWords account has its advantages and disadvantages. AdWords Broad Match Type Broad match is the default match type and the one that reaches the widest audience. Two of the ads that displayed are for other kinds of benches, and one is for piano lamps. AdWords Modified Broad Match

The 5 Minute Guide To Cheap Startup Advertising The following is a guest post by Rob Walling. Rob Walling has been an entrepreneur for most of his life and is author of the book Start Small, Stay Small: A Developer's Guide to Launching a Startup. He also authors the top 20 startup blog Software By Rob, that's read by tens of thousands of startup entrepreneurs every month and he owns the leading ASP.NET invoicing software on the market in addition to a handful of profitable web properties. Imagine that you've just completed version 1 of your product and you're preparing for launch. The half-life of advertising traffic is zero. Strategy #1: Try to Get Permission Seriously consider offering something in exchange for a visitor's email address. Strategy #2: Use Advertising to Test Use advertising as a testing tool rather than a long-term stream of customers. Option #1: Niche Advertising As a startup, there are hundreds of general advertising options available, and thousands more niche opportunities. Option #2: Google AdWords Option #5: Reddit

No Solo Usabilidad : Revista de Diseño Web Centrado en el Usuario The IM Site - PPC-Coach On Steroids 101 Tips to Improve Your Web Presence : SEO Expert :: My Search Engine Optimisation/Optimization Blog 101 Tips to Improve Your Web Presence Posted on March 26, 2007 - Filed Under Directories , Affiliate Programmes , Link Building , Search Engine Optimisation I like making lists - and I like promoting Web sites. So it was an obvious thing to do to create a list of ways to improve and promote a Web site and online presence. Some are obvious, some are bizarre. Some are old, some are new. If you enjoy this article and find it useful, please “Digg It”, using the button above. If you’re launching a new site, or new content, write an introduction and submit it to social bookmarking sites like Digg , Reddit and Netscape . Find quality and relevant blogs and leave a comment (with a link back to your site of course). Boost your search engine rankings with v7n Directory Make sure it’s easy for your users to subscribe to your RSS feed. I was inspired to write this by superflytrainer who posted an excellent 101 ways to get more traffic thread on DP. Also see: Top 23 Social Bookmarking Sites Comments

Adwords Clickthrough Rate | Increase CTR with these 13 Tips Designing a good advert For the purposes of this article, 'advertising' covers all one way communications with the consumer. This include advertising via internet banners, magazines, newspapers, radio, TV, billboards, and the multitude of other media available as advertising space. Designing a good advert can mean the difference between success and failure and is worth investing in. Understand your customer Getting to know your customer is vital to designing a successful advert. Use market research to divide the consumer into relevant customer groups, then target them effectively and in as fine a resolution as you can mange using media that they will come into contact with. Related article - Promotional strategy: segmentation Treat the customer with respect - golden rules Most consumers are wary about advertising - they come into contact with it every day, regard it as intrusive and are skeptical of marketing messages. Don't use false or outrageous claims. Attracting attention - how to write a good headline

Plantilla para hacer análisis heurísticos de usabilidad Llevo varias semanas pensando en llegar a este día, la verdad. Y es que después de hacer muchos análisis heurísticos de usabilidad, he completado la despersonalización de una plantilla que utilizo en mi trabajo habitual para realizar este tipo de evaluaciones, para ponerla a disposición de quien la quiera utilizar. Foto de Sarah Brooks ¿Qué es un análisis heurístico? Pues para quien no lo sepa, un análisis heurístico es, según dice Eduardo Manchón en Evaluación heurística (o por expertos) de la usabilidad: La evaluación heúrística por criterios es la realizada por evaluadores especializados a partir de principios establecidos por la disciplina de la IPO/HCI. Esta evaluación detecta aproximadamente el 42% de los problemas graves de diseño y el 32% de los problemas menores, dependiendo del número de evaluadores que revisen el sitio. El resultado es un documento que a modo de plantilla puede ser una buena herramienta de trabajo para emprender este tipo de análisis.

Beyond Standard Ads Search Engine Optimization - Top 10 Search Engine Optimization Tips Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog's traffic. Follow these tips to get the biggest results. 1. Check the Popularity of Keywords 2. Select Specific and Relevant Keywords A good rule to go by is to select one keyword phrase per page then optimize that page to that keyword phrase. 3. Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. 4. Once you select the keyword phrase you plan to optimize your page for, make sure you use that phrase in the title of your blog post (or page). 5. Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase. 6. 7. 8. 9. 10.