Car Hire Insurance | Car Rental Excess Insurance Knowledge engineer A knowledge engineer integrates knowledge into computer systems in order to solve complex problems normally requiring a high level of human expertise. Overview Often knowledge engineers are employed to translate the information elicited from domain experts into terms which cannot be easily communicated by the highly technalized domain expert (ESDG 2000). Knowledge engineers interpret and organize information on how to make systems decisions (Aylett & Doniat 2002). The term "Knowledge engineer" first appeared in the 1980s in the first wave of commercialization of AI – the purpose of the job is to work with a client who wants an expert system created for them or their business. Validation & verification with knowledge engineers Validation is the process of ensuring that something is correct or conforms to a certain standard. It is important that a knowledge engineer incorporates validation procedures into their systems within the program code. References
Design Interrupted: Design-time Versus Meeting-time Ever see sleep histograms like the one pictured below? There are levels of sleep, and the deeper you go, the better the sleep you're getting. But it takes time for you to get to the sweet spot of REM sleep and achieve quality sleep. And if the neighbor's dog barks (or, in my household, your toddler yells “mama!”) An article I read a while back caused me to reflect on how we scheduled meetings at Adaptive Path and how that might affect my colleagues' ability to achieve quality design work. Essentially, Graham describes a “manager's schedule” as hour-based and centered around switching tasks. Graham continues by saying that “there's another way of using time that's common among people who make things, like programmers and writers. I am definitely guilty of booking check-ins that work for my “manager's schedule” moreso than our teams' “maker's schedule.” Every year or so, someone seems to ask the group to articulate the purpose of a particular meeting. So I say by all means, meet!
[Etude] La couleur politique des marques IT dans l’esprit des Français Le département Nomen Research de la société Nomen vient de publier les résultats de son étude baptisée : « Droite ou gauche : quelles valeurs les Français attribuent-ils aux marques ? » En effet, si les marques s’attachent de plus en plus à porter des valeurs et donner du sens à leurs campagnes, force est de constater que la perception des Français n’est pas toujours corrélée aux valeurs communiquées par celles-ci.. Parmi les différentes sociétés étudiées, les marques IT sont, elles, majoritairement perçues à droite de la sphère politique. Apple, « pourtant connue pour son avant-gardisme », n’est ainsi pas perçue comme incarnant les valeurs de gauche. En effet, 54% du panel interrogé l’associe à une marque de droite. Les opérateurs téléphoniques sont également généralement perçus comme incarnant des valeurs de droite. L’étude on-line a été réalisée du 16 au 20 mars dernier auprès d’un échantillon représentatif de 963 Français âgés de 18 ans et plus.
How Geniuses Think 109Share Synopsis Thumbnail descriptions of the thinking strategies commonly used by creative geniuses. How do geniuses come up with ideas? For years, scholars and researchers have tried to study genius by giving its vital statistics, as if piles of data somehow illuminated genius. Academics also tried to measure the links between intelligence and genius. Genius is not about scoring 1600 on the SATs, mastering fourteen languages at the age of seven, finishing Mensa exercises in record time, having an extraordinarily high I.Q., or even about being smart. Most people of average intelligence, given data or some problem, can figure out the expected conventional response. Typically, we think reproductively, that is on the basis of similar problems encountered in the past. In contrast, geniuses think productively, not reproductively. How do creative geniuses generate so many alternatives and conjectures? GENIUSES LOOK AT PROBLEMS IN MANY DIFFERENT WAYS. GENIUSES MAKE THEIR THOUGHTS VISIBLE.
Structure Your Presentation Like a Story - Nancy Duarte After studying hundreds of speeches, I’ve found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved. That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle’s three-part story structure (beginning, middle, end), they create a message that’s easy to digest, remember, and retell. Here’s how it looks when you chart it out: And here’s how to do it in your own presentations. Craft the Beginning Start by describing life as the audience knows it. After you set that baseline of what is, introduce your vision of what could be. What is: We fell short of our Q3 financial goals partly because we’re understaffed and everyone’s spread too thin. Once you establish that gap, use the rest of the presentation to bridge it
5 Productivity Hacks for the Startup CEO Ashish Rangnekar is the CEO and Co-Founder of BenchPrep, a marketplace and learning platform for exam prep and assessment courses. Follow him @ashishrangnekar. Startups are all about speed, efficiency, and maniacal focus. It’s exactly this breakneck pace and agility that enables them to beat large corporations at their own game. The startup CEO must also embody this speed and efficiency while managing exponential growth and, very often, the pains that come with it. SEE ALSO: Bad Tech Etiquette to Avoid at Work While a startup can grow from two to 100 employees and one to one million users, its CEO remains with just 24 hours a day to manage it all. 1. Before you start the day — at the office, home or on the road — jot down three important tasks that you must finish that day at any cost. 2. Continuous access to an avalanche of emails can make you feel obligated to frequently check your email. 3. 4. 5. Hacks or no hacks, managing time is a challenging task and it can wear you down quickly.
8 Hot Media Trends You Need to Know The Modern Media Agency Series is presented by IDG. CDW added humor to its video marketing campaign and it led to one million video views. In an interview last month, Neal Campbell, CDW's Chief Marketing Officer, explained the program and how it led to the Charles Barkley integrated marketing campaign. When a week's vacation can leave us behind on social media trends, early adoption becomes more about pattern recognition than bandwagon jumping. Mediaphiles dismissed Foursquare as a toy, until it suddenly owned the geo layer. Internet junkies took afternoon naps and missed Pinterest's leap to #3 in social networking. Here are eight media trends we're tracking right now. 1. When Foursquare started garnering press coverage in 2009, co-founder Dennis Crowley confessed his dream was to one day know users well enough to target smart coupons on the fly. That day has finally come. LevelUp and other mobile services are digifying the in-person coupon space as well. 2. 3. 4. 5. 6. 7. 8.
Who Will You Be? Dr. Theodor Seuss Geisel was a clever yet shy raconteur who created timeless work. For example; "Be who you are and say what you feel because those who mind don't matter and those who matter don't mind." It's one of my all-time favorite sayings and it's brilliant. Don't Matter. Simon Sinek says leaders find others who believe in what they believe. Seldom does someone who fails to stand for something, find others who are interested in what they have to say or offer. Be who you are, and say what you mean, or someone else may try and make that decision for you. Kneale Mann image: dr. seuss
Tom Blomfield: Making something people want - The GoCardless story I’m a co-founder of GoCardless, a direct debit payments company in London. This is the story of our first two years and the people we’ve met along the way. Making something no-one wants One startup I know very well in San Francisco was started by 3 ex-financiers. None of them knew how to code, so they specced up a “prototype” and engaged a web-development agency to build this “MVP”. They’d spent so long story-boarding their product that they had a really good idea of how it would work once they’d achieved huge market penetration. They had some pretty great features that were novel for the industry at the time - sharing quotes electronically (step 8), exchanging & signing contracts online (step 11) and eventually paying for the services (step 13) as part of the process. But, when looking back on the project, each of them professed that they thought they were building an MVP. Unless people are incredibly lucky, they’re often not making something people want. People "The internet? Conclusions
5 Food Brands Building Social Buzz on a Budget Bob Marshall is a social media strategist for SociaLogic Marketing. SociaLogic provides social media strategy, community management, and content development for clients in the food, CPG, and automotive categories. Follow him @Bob_SociaLogic. By now, most brands are rightly viewing social media as an integral piece of their overall marketing strategy. However, many still hold the incorrect notion that injecting more money into social media is the only way to build and nurture an online fan base. In reality, there are several standout social media marketing tactics that can mobilize an enthusiastic audience while remaining cost effective, and the food industry has consistently been a leader in this department. SEE ALSO: 8 Best Practices for Food Brands on Pinterest The most successful brands are discovering three truths about social media marketing. Here are five food brands that prove a company can build social media buzz without draining the marketing budget. 1. 2. 3. 4. 5.