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Derek Sivers

Derek Sivers
Related:  Economy, Innovation, Startups, Crowdsourcing, Advertising, Jobswell being

¿Utilizar las redes sociales? Sí, pero con objetivos y un plan Tener presencia activa en las redes sociales puede resultar caro (tiempo, esfuerzo, formación, riesgos), pero puede serlo aún más a medio plazo si no se está. Hoy el aterrizaje de las pymes en las redes sociales está bastante lento, pese a la gran velocidad a la que crecen las plataformas. La pregunta de muchos empresarios es: ¿Debo estar en las redes sociales? La respuesta es: Sí, pero con un plan con el que aspirar a unos objetivos concretos. El aterrizaje está siendo demasiado suave, en contraposición a la veloz expansión de las redes sociales (hoy Facebook tiene más de 16 millones de usuarios registrados y Twitter, más de cinco). Sólo el 19 por ciento de los autónomos y el 28 por ciento de las empresas están presentes en redes. Ese escaso interés se basa, fundamentalmente, en que no se encuentra un beneficio inmediato para el negocio en la presencia en estas redes sociales. Son muchos los objetivos y beneficios que se pueden conseguir con una buena estrategia en redes sociales.

A Better Life In 100 Ways You don’t like your life? Change it! Change your life for the better! Don’t have any clue on how to do it? Here’s a list of 100 ways in which you can improve your life. [ Update: There is now an ebook based on this! Without further ado, let’s go. 1. You’re human. 2. Maybe you got hurt by somebody. 3. We’re doing a lot of stuff on autopilot. 4. Don’t wait for other people to impose discipline on you. 5. Reach out. 6. Shaking your comfort zone will often create a lot of value in your life. 7. You are, in a vast proportion, what you eat. 8. Write down you feelings, your ideas, your goals, your activity. 9. Whatever you say to yourself in the morning, it will most likely come true during the day. 10. Traveling long distance is incredibly rewarding. 11. Your life may be so boring and fade because… err, you made it like this? 12. Be your own boss. 13. Clean up your desk. 14. Challenge your mind. 15. Rather than disagree. 16. You can’t give something if you don’t have it. 17. 18. 19. 20. 21.

Seth's Blog Inky Fool El modelo de negocio long tail de Bubok en dibujo 6inShare Hace un tiempo desgranamos las características del modelo de negocio long tail (larga cola). Hoy os ofrecemos una visión más fresca de este modelo de negocio gracias al fantástico Fernando de Pablo, también conocido como Dibujario, que ha dibujado el ejemplo de long tail que proponíamos, Bubok. Tanto el dibujo como el modelo de negocio tienen chicha, así que vamos a desgranarlo por partes para poder entender el modelo al completo. Propuesta de valor y segmentos de clientes Bubok es una plataforma que ofrece a autores la posibilidad de vender su libro, tanto en formato digital como en físico, y a los lectores encontrar una amplia variedad de libros a buen precio fuera de los bestselleres y libros típicos de editorial. Canales La distribución puede ser por vía digital descargando el libro desde la misma plataforma o en formato físico vía empresa de logística. Si la compra es digital solamente el autor y Bubok se reparten los beneficios. Gracias Fernando por el magnífico dibujo

Ragged Trousered Philosopher I met god the other day. I know what you're thinking. How the hell did you know it was god? Well, I'll explain as we go along, but basically he convinced me by having all, and I do mean ALL, the answers. Which is odd, because I'm still an atheist and we even agree on that! It all started on the 8.20 back from Paddington. What did he look like? Well not what you might have expected that's for sure. 'Anyone sitting here?' 'Help yourself' I replied. Sits down, relaxes, I ignore and back to the correspondence on genetically modified crops entering the food chain... Train pulls out and a few minutes later he speaks. 'Can I ask you a question?' Fighting to restrain my left eyebrow I replied 'Yes' in a tone which was intended to convey that I might not mind one question, and possibly a supplementary, but I really wasn't in the mood for a conversation. 'Why don't you believe in god?' The Bastard! I love this kind of conversation and can rabbit on for hours about the nonsense of theist beliefs. 'Stottle.

recent 3 The Pervocracy The Eight Pillars of Innovation The greatest innovations are the ones we take for granted, like light bulbs, refrigeration and penicillin. But in a world where the miraculous very quickly becomes common-place, how can a company, especially one as big as Google, maintain a spirit of innovation year after year? Nurturing a culture that allows for innovation is the key. At that time I was Head of Marketing (a group of one), and over the past decade I’ve been lucky enough to work on a wide range of products. What’s different is that, even as we dream up what’s next, we face the classic innovator’s dilemma: should we invest in brand new products, or should we improve existing ones? "As we’ve grown to over 26,000 employees in more than 60 offices, we’ve worked hard to maintain the unique spirit that characterized Google way back when I joined as employee #16." Have a mission that matters Work can be more than a job when it stands for something you care about. Think big but start small The best part of working on the web?

Start Your Day in 33 Different Ways Mornings are underrated. I consider them fundamental for the whole diurnal experience. What you do in the very first moments of your morning will fundamentally and inexorably shape your entire day. Consciously inserting your intentions in these very first moments will have a huge effect. Here are at least 33 ways in which you can transform your days by only spending 5 minutes every morning. 1. I love the morning stillness and the unspoken promise of something ready to start. 2. And do nothing. 3. Point your mind to something you’re really grateful for and stay there. 4. Regardless of the current season. 5. You’re going to spot it pretty easily if you put your mind to it. 6. Write an answer to an old question, do part of a small chore, move an object out of somebody’s way. 7. Empty your mind and isolate from your environment. 8. This is different from number 6 in terms of the actual time of the helping act. 9. Like in getting physical. 10. 11. Let go. 12. 13. 14. 15. 16. 17. 18. 19.

Proafile - a journal of proas and other fantastical sailboats

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