How to Analyze Facebook Insights to Improve Your Content Strategy [With Video!] Your Facebook business page is a haven for well-crafted status updates, photos, and links -- it's the ultimate content-sharing platform. But in order to understand which content you post is actually benefiting your business, you need to take the time to analyze your Facebook Insights (Facebook's proprietary business page analytics tool) to capitalize on what works and wave au revoir to what doesn't. Trouble is, if you’ve ever exported data from Facebook Insights, you understand the overwhelming nature of what you receive. With multiple sheets and columns of never-ending data points, it can be hard to know what you're looking at, let alone what the data means! Many of the data points are repetitive and/or provide no way to improve your marketing. Let's get started! 1) Export With the Right Settings First, we need to export the data. 2A) Trim the Useless Fat As we mentioned before, Facebook provides you with an overwhelming amount of data. Now, let's trim all the excess fat.
8 Benefits to Facebook 'Likes' Last week, I addressed strategies for increasing numbers of Facebook Likes, in “15 Ways to Get Liked on Facebook.” This week, I discuss 8 reasons why getting Likes can benefit your business, and I cite research that attempts to assign a value to each “Like.” 8 Reasons to Encourage Likes Expression of Affinity. A news feed item appears each time content is Liked. How Much Is a Like Worth? Tech blog Gigaom reported on a survey performed by social media management company Syncapse, who asked 4,000 Fans of 20 top brands why they were Fans and then analyzed their purchase activity. Syncapse also found that: On average, Fans spend an extra $71.84 they would not otherwise spend on products they describe themselves as Fans of.Fans are 28 percent more likely than non-Fans to continue using a specific brand.Fans are 41 percent more likely than non-Fans to recommend a product. The question is, do smaller ecommerce merchants experience similar results? Summary
Fans Are Not What Facebook Says They Are I’m watching a segment 60 Minutes recently did on Taylor Swift , including how she connects with her fans. At one point, they show Taylor performing, when she literally stops singing and her jaw drops as she stares out at the audience. She cannot believe how loud her fans are cheering! It shows Taylor overcome with a sense of wonderment and amazement at how much her fans love her. While this is happening, Taylor’s staff (sometimes including her mom) are scanning the audience looking for ‘special’ fans. After the concert, these 20 or so fans will get to hang out with Taylor and her band, they can chat with the rock star, get her autograph, maybe even play video games with her. I’m currently writing my first book , . The quick and dirty answer is that rock stars have fans and companies have customers because . But there’s a far more important truth at work here that we need to consider. Most rock stars don’t just appreciate their fans, they actually love them.
Comment créer une audience similaire ? | Pages d’aide de Facebook