“Outside the box” Facebook Marketing Campaigns You need to be creative and innovative. That’s easy to say. Here are some effective Facebook Marketing Campaigns that will get you thinking outside the box! Facebook has a platform called Facebook Studio for agencies and marketers to share their strategies, results and ideas with others. Here´s some inspiration coming from “outside the box” thinking. We picked for you some great examples that will make your Facebook Page more interactive and engaging! Raising Awareness by Making it Social Coca-Cola wanted to increase awareness in recycling plastic bottles and took great advantage of Facebook Places arriving to Israel. Generating More Traffic With The Right Timing and Targeting The Twilight Saga Fan Page in Germany released the Twilight Fan Chain app to help fans that couldn’t attend the premiere of Breaking Dawn still become a part of it. Now it’s your turn to launch a creative and effective Facebook Marketing Campaign.
This alarm clock wakes you up with a freshly-brewed cup of coffee Your worst enemy is now your own personal barista. UK-based industrial designer Josh Renouf has invented the Barisieur, an alarm clock that instead of waking you with annoying bells and beeps, eases you into your day with the relaxing aroma of fresh coffee. Barisieur looks like your average alarm clock, with what looks like a chemistry set on top. Inside a glass beaker are stainless steel balls that boil water through induction heating. The hot water is then pushed out through a tube, onto the ground coffee, before finally dripping into a cup. There’s also a vial that contains the milk, and a cabinet to store sugar and coffee. In addition to waking up to fresh coffee right beside you, Renouf also says preparing the ingredients the night before helps you sleep better. “It encourages a ritual before going to sleep, signalling to the body and mind that it’s time to unwind and relax.” The estimated retail price for your very own alarm clock-turned-bedside-barista is $AU450. Via Techly
Artist collective An artist collective is an initiative that is the result of a group of artists working together, usually under their own management, towards shared aims. The aims of an artist collective can include almost anything that is relevant to the needs of the artist, this can range from purchasing bulk materials, sharing equipment, space or materials, through to following shared ideologies, aesthetic and political views or even living and working together as an extended family. Sharing of ownership, risk, benefits, and status is implied, as opposed to other, more common business structures with an explicit hierarchy of ownership such as an association or a company. Compare with art colony, art commune, and art cooperative. Artist collectives have occurred throughout history, often gathered around central resources, for instance the ancient sculpture workshops at the marble quarries on Milos in Greece and Carrara in Italy. Notable art collectives[edit] References[edit] External links[edit]
Alaska Airlines responds to ‘worst of humanity’ viral backlash | Articles | Social Media By | Posted: August 6, 2012 A Facebook post describing Alaska airline as the “worst of humanity” for its alleged treatment of a man with Parkinson’s disease went viral over the weekend. The airline has responded to the backlash, but the statement has done little to silence its critics, who have flooded social media with angry comments. Here’s how it all started. On Friday, Oregon concert promoter Cameron Clark described a scene at an Alaskan Airlines gate in which employees allegedly failed to assist a disabled man suffering from Parkinson’s disease. Clark described what he saw as the “worst of humanity.” The post went viral, resulting in negative comments on Alaska Airlines’ Facebook page, such as: “How pathetic of you people. In a statement posted to Facebook, the airline said that it cannot, by law, ask a passenger if she or he is disabled, but it can offer assistance. The statement continued: Nearly 500 people had commented on the statement, most of which are critical of the airline.
The private jet of the future doesn't have a single window (but the view is still spectacular) Introducing the next generation of luxury air travel! The windowless jet from Technicon Desig. Windowless you say? Although there are no windows on the plane (except for in the cockpit), the interior is covered in high-resolution screen panels on walls and ceiling. The French design firm have taken every step to make this concept jet the private plane of the future, using Parallax barrier technology to allow multiple displays on the same screen. ‘The user experience is greatly enhanced by directly engaging the passengers with the environment outside, to the point of exhilaration by giving an unhindered panoramic view from the inside,’ said Gareth Davies, Technicon design director, ‘The ethos of the project is simple, to challenge current thinking, and propose something a little different, but not just a fantasy.’ Via My Modern Met
Dr Pepper Evolution Ad On Facebook Leads To Controversy Beverage company Dr Pepper became the latest brand on Facebook to discover that when interacting with a social network that boasts more than 955 million average monthly users, many of those users lack a sense of humor. Mashable reported that an ad posted to the Dr Pepper Facebook page, which poked fun at evolution by having an ape evolve into a man after discovering a can of Dr Pepper, drew instant backlash from some Facebook members. At the time of this post, the ad had reached totals of more than 25,000 likes, nearly 2,500 shares, and more than 3,600 comments, in just under 24 hours. If you go by the theory that even bad publicity is good publicity, those numbers bring to mind recent controversies over Facebook posts by Chick-Fil-A and Oreo, both related to gay marriage, which sent those pages’ engagement numbers skyrocketing. Some of the negative comments on the Dr Pepper ad, as reported by Mashable, were: My ancestors were created in the Garden of Eden.
This guy can speak so many languages he's probably never even heard of the language barrier Meet Matthew Youlden. Matthew makes us jealous as well as feeling incredibly stupid. Matthew can speak nine languages and is what can generally what one would call a polyglot. What’s more he can’t be older than late twenties and clearly has a bright future (and more languages to learn) ahead of him. Matthew works at language and translation company Babbel, using his mastery of linguistics to devise practical and effective ways for people to educate their tongues. Watch the Babbel video below to see the multi-lingual Matthew busting out his ‘mad skills’. Oh and did we mention that he has a great big orange beard? Via Babbel 10 svenska företag att hämta inspiration från Fritidsresor, Ridestore, Skånemejerier, Varbergs Kurort och McDonalds. Vad har alla dessa företag gemensamt? Alla har de en bra närvaro på Facebook som andra företag kan hämta inspiration från. För sex månader sedan publicerade vi artikeln 10 företag att hämta inspiration från där vi fokuserade på företag som snabbt byggt en tidslinje som andra företag kunde hämta inspiration från. 1. Ridestore har lyckats med konststycket att hitta en tonalitet och en attityd som passar sidans fans som handen i handsken. 2. Fritidsresor jobbar väldigt mycket med frågeställningar och med att aktivera sina fans med olika uppmaningar. 3. McDonalds har en väldigt lekfull approach vilket passar deras relativt unga målgrupp väldigt bra. 4. Gröna Lund jobbar hårt med att marknadsföra alla event som sker i nöjesparken och ja, när man har sköna artister som Lasse Stefanz, Mikael Wiehe och Eldkvarn på scen är det väl kanske inte så svårt. 5. 6. 7. 8. 9. 10.
If Disney Princesses Were Twisted Badasses Artist Jeftoon01 started a project where he took the princesses and fairies from famous Disney films and - to contrast their normal happy and harmless demeanor - turned them into murderous, vengeance-driven, dark badasses. The best part? Each one has a detailed and grisly background story behind them - just check out Jeftoon01's DeviantArt page to see them! Check out the rest of Jeftoon01's gallery here!
Så manipulerar företag sina kunder på Facebook | Webbstrategi med WebbstrategernaWebbstrategi med Webbstrategerna Är det ok att uppmana sina följare att gilla statusinlägg i syfte att öka sin egen synbarhet på Facebook? Fler och fler företag tar till åtgärder som i marknadsföringssammanhang är närmast omoraliska och manipulativa. Men vart går gränsen? Och är det spelreglerna eller spelaren som är problemet? Marknadsförare använder Facebook på ett dumsmart sätt Facebook börjar bli synonymt med gemene mans vardag och företag gör allt fler desperata försök att nå ut till den stora massan. Edgerank är den funktion som bestämmer vem och hur många som ska få se ditt statusmeddelande på Facebook. Interagerar inte någon med dina statusuppdateringar visas de heller inte för särskilt många människor. Det är vanligt att ett företag som är aktivt på Facebook gör en s.k. ”gillakampanj” strax före en äkta kommersiell kampanj. Vanligt att lura till sig popularitet på Facebook Att lura till sig gillar, delningar och kommentarer har därför blivit allt vanligare på Facebook. Vem gör fel – domaren eller spelaren?
The Pokemon World Championship Was Won By a Pokemon You Wouldn't Expect The Pokemon World Championship was held this weekend in Washington DC - and the final match-up in the Master Division came down to Se Jun Park of South Korea and Jeudy Azzarelli of the US. And one of the Pokemon in the winner's line-up will probably shock you a little. Match 1: Match 2: Yep, that's right: Pachirisu, the unevolving electric squirrel, was a member of the victorious team - even participating in the final KO. via iTzMoys