[Curation] : Pearltrees, Scoop.it, Storify, Paper.li,... à la recherche de l'information ultime. Cet article a été publié il y a 6 ans 7 mois 20 jours, il est donc possible qu’il ne soit plus à jour. Les informations proposées sont donc peut-être expirées. On le sait maintenant, en plus du terme de community manager, celui de curation ou content curator (définition selon Vincent Berthelot : « Le curator est celui qui transforme l’information qu’il a recueilli pour en faire une agrégation concise et porteuse de sens soit pour information soit pour décision. ») fait une entrée fracassante dans le domaine du marketing social. Même si ce dernier n’est pas nouveau, et que les premières théories autour de celui-ci date des alentours de 2006, il semble que l’activité de curation devienne très importante. Heureusement, afin de toujours retrouver le nord, il existe des boussoles très efficaces. Pearltrees, des perles très sociales : Dans les outils de curation précédemment cités, Pearltrees se distingue de ces derniers par son interface et son ergonomie particulière.
BO.LT | Social Page Sharing The Anatomy of a Perfect Landing Page Placement and Content 7. Keep It Above the Fold The space a visitor sees without having to scroll is where the most important parts of the webpage should be. Place the call-to-action button above the fold and in a location where the viewer's eye will scan to. Never have the button or form in a place where it has to be searched for. 8. Optimize a landing page for conversion over time. 9. Implementing motivational speeches, videos of user testimonials, and product images into a home page can have a positive impact on viewers, as well as give shoppers an extra push to look further into a product. Bellroy uses great imagery and videos on many of their pages. 10. Links connecting the user to a bunch of other sites or pages will distract them and have a negative impact on conversions. This landing page is designed well, but look at all those header links getting in the way of the message!
Commenting could keep Pinterest from getting sued Balance Sheet Template | SME Toolkit Latin America Provided by Business Owner's Toolkit, Content Partner for the SME Toolkit Benefits: A balance sheet is a financial "snapshot" of your business at a given date in time. It includes your assets and liabilities and tells you your business's net worth. You've probably seen a formal balance sheet for other businesses, or have paid an accountant to do one for yours. If you would like to try preparing a balance sheet for your business, you can use the balance sheet template, contained in the attached file, as a starting point. Just plug in your account balances and the spreadsheet will automatically compute all the subtotals and totals and tell you if your balance sheet doesn't balance. Although the template is an example of a balance sheet for a sole proprietorship, you can quickly modify it for a corporation or partnership. File Description: The file contains a Microsoft Excel (version 4.0 and above) spreadsheet template. Special Features:
Une astuce pour donner vie à vos boards sur Pinterest! Pour ceux qui ne connaissent toujours pas Pinterest, c’est cette plateforme de micro-blogging visuel qui a le vent en poupe, et qui, avec maintenant près de 11M d’utilisateurs, commence furieusement à attirer les marques et les magazines web: Allocine, Mashable, Burberry, Gap ou encore UNICEF y ont déjà leurs boards. Les autres ne sauraient tarder..! Et il y a quelques jours, Mashable révélait une astuce pour “hacker” les boards de Pinterest et donner libre cours à sa créativité. Bon en fait, il ne s’agit pas vraiment de hacker quoi que ce soit ^^ mais plutôt d’arranger et de découper les images, de manière à faire passer un message directement depuis sa page de profil. Un peu comme ces fameuses photos de couverture Facebook qui se démarquent par leur originalité… Plutôt sympa, non? Et c’est facile! Une astuce qui pourra clairement se rendre utile pour toutes les marques qui souhaiteraient communiquer un peu subtilement sur Pinterest. Alors à vous de jouer!
Create a Killer Business Plan - Martha Stewart Community You've got the idea, now package it well! The way you present your company and vision will determine whether you get the right financial partners and the right deal. Marketing Your IdeaLife is marketing. We're constantly being pitched to as consumers, yet we also market our products, our ideas, and ourselves personally and professionally. But where do so many early-stage entrepreneurs go wrong? They fail to sell their start-up effectively. As a former entrepreneur and a start-up consultant today, I've certainly seen more business plans than I care to remember. Make your business plan shine with the three "Cs" to success: Be ConciseA concise plan provides a simple explanation for why the business is a great idea, as well as how it will be executed. Be CompellingThe goal is to make your company appear to be deeply compelling. Be CompleteYou must have a trusted third party review your plan to ensure it addresses all possible issues an investor may have. Wow!
How to Use Pinterest and Still Respect Copyrights A while back I had my own artistic copyrights infringed via Facebook, How I Stopped a Copycat Artist on Facebook - you may want to see what happened to me. Nevertheless, fellow artist and Pinterest user, Wren Allen has researched and written this helpful guest post on the heated topic of Pinterest and our copyrights. How to Use Pinterest and Still Respect Others’ Copyrights Disclaimer: I am not a lawyer, just an artist who tries to follow the Golden Rule and respect other people’s copyrights like I would want them to respect mine. ~Wren Allen I joined Pinterest recently and am just as besotted with this new online past-time. It seemed like the perfect way to collect and enjoy all the gorgeous things I see online while still respecting the usage rights of other creatives. The most important things to think about when pinning an image are: Does the artist authorize royalty-free, non-commercial “fair use” of their image in social media, including Pinterest? Who NOT to pin: Safe re-pinning.
Connaissez-vous Pinterest, le dernier épiphénomène d’une longue série Je ne sais plus qui disait que le web évolue par cycle de 5 ans, en tout cas j’ai comme l’impression que tout le monde est en train de chercher le nouveau Facebook. Pourquoi ? Je ne sais pas trop en fait… Ce mois-ci, la dernière coqueluche de la blogosphère est donc Pinterest. Avant cela il y avait Instagram, Path, Color, Turntable, Quora, Chatroulette… Certes, il y a des chiffres intéressants que l’on peut bidouiller pour faire de belles infographies, mais vous ne trouvez pas que ça commence à faire beaucoup trop de services de partage de trucs sympas / mignons / rigolos ? Parce que dans le même genre il y a aussi Polyvore, ShopStyle… Mais commençons par le commencement : Pinterest est donc un service qui vous permet de partager vos trouvailles en les épinglant (“pin“) sur vos différents panneaux (“boards“). Comme sur Tumblr, les trouvailles sont agrégées dans des catégories thématiques (ici interiors) : Voilà, c’est tout.
8 Strategies for Launching a Brand Presence on Pinterest Charles Nicholls is an expert in ecommerce, web analytics, social media marketing and online buyer behavior. He is also founder and chief strategy officer at shopping cart recovery company SeeWhy. You can follow Charles on Twitter @webconversion and read his blog. Many marketers have heard of Pinterest, but despite this, most brands have yet to hop on the hottest new social network. Pinterest has quickly become one of the top five referring traffic sources for several apparel retailers. Despite the powerful numbers, most brands and merchandisers are not present on Pinterest. For those brands looking to develop a Pinterest presence, try these seven simple steps. 1. Just like you would reserve a Twitter handle for your brand, secure a Pinterest user name. Some brands have jumped in to reserve their spaces without yet posting any content, including Karen Millen and Diane von Furstenberg. 2. Think color, style and brand values. 3. For example, West Elm built an "aquamarine" mood board. 4.