Search Engine Marketing - Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda) Are you an Internet marketing expert? We all are. In fact, just a quick cruise around Quora or LinkedIn reveals that at least 1 out of every 4 or 5 people online must be an expert in some form of Internet marketing. Social media, SEO, community management, we've got "experts" and "gurus" covering every angle of online marketing. Want to be just like them? I'm going to give you the quick-and-dirty guide to being an SEO "expert." Nearly every idea in SEO can be thrown into one of the following six headings. 1. It all starts here. Keywords—Research them and find the best balance between competition levels and the amount of traffic they'll bring you. Obviously, this isn't anywhere near all of the steps you need to optimize your page, but it'll certainly get you started. 2. It's king; plain and simple. Remember, content doesn't necessarily mean written word. Content is also... 3. Links are important, but not as important as they used to be. Links are a quality-over-quantity thing. 4. 5. 6.
How to Successfully Launch a New Website & Refresh Your Brand To the world outside of your colleagues, clients, and partners, your website is your company. It's the digital reflection of your brand. Launching a new website isn't just about updating your CMS and content, it's also a brand refresh – your opportunity to reshape your company from the inside out. It's been a transformative year for iAcquire. Before: After: On our journey to align our brand with image with our company's offerings, we learned some vital lessons. Content Strategy A content strategy is your website's master plan. Goals Why are you launching a new site? Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research. Audience In order to take any next steps you must clearly define your audience. Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. Voice and Tone Governance
How to Increase Engagement with Your Audience At its core engagement boils down to one key idea. You have to remember that there is a human being on the other end of every tweet, status update, blog post, email or video. If we can view all these things as connection tools first and communication tools second that will make a huge difference. 1. One of the biggest mistakes I see in the online world is people making their engagement efforts all about themselves. Facebook walls are nothing but a collection of linksTweets are all promotions instead of conversationEvery single email is a sales pitch for a product All of this is done before any trust is established or any sort of connection is formed. 2. The easiest way to cater to self interest and one of the best ways to start a conversation is to ask a question. But, why not invite 5 or 10 of your best customers to an online chat or even a dinner and ask them questions. 3. Another great way to increase your engagement is to answer questions. 3. 4. 5. 6.
50 Must-Have iPad Apps | ZenView At the end of the day — or maybe even in the middle of the day — you sometimes need a peaceful moment. (Perhaps you’ve just clicked through 50 slides in a slideshow.) The free ZenView app serves up beautiful images that you can touch to create serene droplets of water. Go ahead — you’ve earned it! ZenView in the iTunes App Store See also: Photo Ripples, Fish Pond Fun
Marissa Mayer Biography 6 Things To Teach Students About Social Media 10 Ways To Become A Better Online Learner 9.10K Views 0 Likes There are some quick and easy ways to become a better online learner. Whether you're taking a class or just researching, here are the DOs and DON'Ts. A Scientific Guide To Maximizing Your Impact On Twitter, Facebook, And Other Digital Media We’re pretty keen on optimal timing for social media here at Buffer, and I figured it was high time I collected all the information we have about online communication into one place. I’ve collected research and stats on Twitter, Facebook, email and blogging to help you find the best time to communicate with others in each format. The tricky thing I’ve come across is that since the Web is still so new, a lot of the research available to us is conflicting. So my suggestion would be to use this guide as just that--a guide to help you work out what to test for in your own audience, so that you can see what actually works best in your specific case. Let’s get into the stats then. Facebook: Find the best time to post your updates. When I posted about Facebook’s News Feed algorithm, one of the factors I talked about was time decay. In terms of specific days and times to post on Facebook, here are some of the stats I found: Engagement rates are 18% higher on Thursdays and Fridays. 10 a.m.
How To: A good start with Twitter marketing