background preloader

Meet Generation C: The Connected Customer

inShare976 Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. And, it’s the first generation to receive both a birth certificate and a social profile or presence upon delivery into this world. A study published in 2011 by security company AVG and Research Now surveyed 2,200 mothers from around the world and found that 81% of children under the age of two currently have some type of digital footprint. 92% of U.S. children have an online presence created for them by the time they are 2 years old. In many cases, a digital presence is born before the child, with sonograms (23%) actively published and shared on social networks and blogs. With every day that passes, Gen Y becomes far more important to the economy than we can realize. How well do you know Gen Y? 1. 2. 3. 4.

Related:  Connect with Customers

The Hyper-Connected Consumer & The Circle of Trust How to Connect with The Hyper-Connected Consumer The hyper-connected consumer is an increasingly important demographic to the brand marketer. These people leverage their social networks for buying recommendations much more than others. In fact, it’s often the first place they go. This has big implications for how the brand marketer connects and maintains relationships with this growing consumer group.

Autopoiesis and Enaction: Online Reading Room AUTOPOIESIS AND PERCEPTION: A Workshop with ESPRIT BRA 3352 Barry McMullin and Noel Murphy, editors Print proceedings distributed during the workshop, Dublin: Dublin City University, August 25-26, 1992. AUTOPOIESIS AND PERCEPTION: A Workshop with ESPRIT BRA 3352 (ADDENDUM). Barry McMullin and Noel Murphy, editors Addendum to the print proceedings distributed during the workshop, Dublin: Dublin City University, September, 1992.

Running a Successful Webinar: 10 Presentation Commandments For anyone about to present a webinar for the first time, the online experience can be just as nerve-wracking as its offline counterpart of physical presentations in a room filled with strangers. In an infographic from AD:60 on webinar statistics, most companies tend to run one or more webinars each month, with the average webinar featuring 28 participants, 2 presenters, and a run time of 65 minutes in place. But in the event that a presenter decides to pull out of the webinar at the last minute and leave you flying solo, leading a webinar over an hour long that keeps everyone talking after can suddenly seem more daunting than it initially appeared to be. Don’t sweat the small stuff and take my tried and true tips into consideration when it comes to webinar success! 1) Start on Time While you can’t always predict whether or not the webinar itself will start off without any glitches, you need to be ready to go at the scheduled time.

How Do We Teach Critical Thinking in a Connected World? As a child, I grew up in a world that was dominated by left-brained thinking. Both my parents were in professions that required in-depth analytical thinking. The “rule” in my house was: “If you break something, try to fix it. Only THEN come ask Dad for help.” Dad was an avionics engineer and had an incredible mechanical ability. 8 Rules For Creating A Passionate Work Culture Several years ago I was in the Thomson Building in Toronto. I went down the hall to the small kitchen to get myself a cup of coffee. Ken Thomson was there, making himself some instant soup. At the time, he was the ninth-richest man in the world, worth approximately $19.6 billion.

The Connected Consumer Is King The Connected Consumer Is KingJuly/Aug 2012Gregg Garrett Throughout the last two decades many technologies have matured, making the promise of M2M (machine-to-machine) a reality. During this time, most industry meetings related to “connected devices” have focused on the ubiquitous network, the microcomputer/radios, and in recent years the cloud or big data. It is clear the underlying technology now exists to make the envisioned connected world a reality.

About Perspective Medieval Perspective When we Look with our Eyes and not with our Mind we can See that Space looks very different from what we Think it is. In Our Space Parallel Lines meet at Infinity. Around 1400 during the Renaissance Painters started to look at Space with their own Eyes and discovered the Rules of Perspective Drawing. Between 1600-1800 Perspective Theory changed from a Theory of Art to a Theory of Mathematics called Projective Geometry. In 1908 Hermann Minkowski discovered that Einstein’s Theory of Special Relativity could be analysed using Projective Geometry. The rise of Generation C…and what to do about it inShare417 I recently had the privilege of presenting at the GDOL Digital Talkfest in Istanbul. The focus of the event was very much in line with my current work.

Related:  Planning