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Meet Generation C: The Connected Customer

inShare976 Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. A study published in 2011 by security company AVG and Research Now surveyed 2,200 mothers from around the world and found that 81% of children under the age of two currently have some type of digital footprint. 92% of U.S. children have an online presence created for them by the time they are 2 years old. With every day that passes, Gen Y becomes far more important to the economy than we can realize. How well do you know Gen Y? Here are some interesting points for discovery that get us thinking beyond what we think we know today: 59% update their social status in class. 29% find love through Facebook while 33% are dumped via TXT or Wall posts (SRS) – abbreviation for seriously The Last 10 Years 1. 2. 3. 4. Related:  Connect with CustomersCustomer Experience

books | Critical Terrain | image object environment In honor of the passing of the great Larry Sultan, all the images in this post are from the book "Evidence" by Mike Mandel and Larry Sultan. This was the one that showed me the possibilities of the photobook. This post is late in the game, but I hope it can be part of the networked blog discussion about the future of photography books started by Andy Adams of Flak Photo and Miki Johnson of liveBooks’ Resolve blog. I have been away from blogging and many other things normal people do thanks to an intense few months in graduate school. I want to weigh in on this subject, which, having been a photobook editor at a trade publishing house for ten years, is dear to my heart. I haven’t read much of what the other bloggers have had to say so far, so as not to get buffeted by the winds of the discussion as it is in the moment. From the book "Evidence" by Mike Mandel and Larry Sultan. But what about the “established” photographer? Another point to reemphasize from the HHS! Model I: The swarm.

Running a Successful Webinar: 10 Presentation Commandments For anyone about to present a webinar for the first time, the online experience can be just as nerve-wracking as its offline counterpart of physical presentations in a room filled with strangers. In an infographic from AD:60 on webinar statistics, most companies tend to run one or more webinars each month, with the average webinar featuring 28 participants, 2 presenters, and a run time of 65 minutes in place. But in the event that a presenter decides to pull out of the webinar at the last minute and leave you flying solo, leading a webinar over an hour long that keeps everyone talking after can suddenly seem more daunting than it initially appeared to be. Don’t sweat the small stuff and take my tried and true tips into consideration when it comes to webinar success! 1) Start on Time While you can’t always predict whether or not the webinar itself will start off without any glitches, you need to be ready to go at the scheduled time. 2) Keep Your Desktop Tabs Closed 3) Use Good Slides

The Hyper-Connected Consumer & The Circle of Trust How to Connect with The Hyper-Connected Consumer The hyper-connected consumer is an increasingly important demographic to the brand marketer. These people leverage their social networks for buying recommendations much more than others. In fact, it’s often the first place they go. This has big implications for how the brand marketer connects and maintains relationships with this growing consumer group. Video Transcription Hi, this is Tod Hirsch, today I’m going to talk a little bit about the socially connected consumer and the circle of trust. The Hyper Connected Millennial Generation Before we get into the Circle of Trust, I want to provide a little background. The key difference with the Millennials is that they’re hyper-connected. What Are They Talking About? One of the key differences about the social media conversations that are going on is that it’s not just about the latest new commercial. How Do You Get into Their Circle of Trust? So if you’re a brand marketer.

Good People Aren’t Good Enough Don’t miss the point… subscribe here. One of my pet peeves related to customer care is the [untrue] notion that you can hire a customer service department, buy some tools, and whiteboard a process to deliver service. That won’t work better than superficially. Here are a list of necessary (but not sufficient in and of themselves) tools to deliver service. Alone, none can deliver exceptional service. People – Hiring the right people is certainly important. Put them together and you are headed in the right direction. The first thing, Step 1, to address customer service excellence is a customer service culture. Several discussions of culture reach a conclusion that goes something like this “culture trumps strategy”. So whether you are considering building a new service model (or company for that matter), or if you’re thinking about how to fix or energize an existing customer service organization, the key lies in establishing and maintaining the right culture.

Baby Boomer social network '50and' wins AIIA iAward Social networking software developer GaggleHouse has won an Australian Information Industry Association (AIIA) iAward in the e-Inclusion and e-Community category for its development of 50and, Australia’s first social network dedicated to baby boomers. GaggleHouse CEO Liz James said the award was a great motivator for her team, which has spent the past two years building the new platform. “50and has attracted well over 3,000 people since it launched six weeks ago, so we are immensely pleased with this further validation of our technology and approach to market,” James said. One quarter of the Australian population — just over 5 million people — were born in the baby boomer age group, between 1946 and 1964. They hold half the national wealth and are starting to retire. “Contrary to conventional wisdom, they adopt technology with enthusiasm and have shown a willingness to try new brands and products,” James says. GaggleHouse was assisted in its development by Melbourne firm ThoughtWorks.

Philosophical Disquisitions: April 2010 This post is part of my discussion of Chapter 5 of Gregory Dawes's book Theism and Explanation that began here and, much to everyone's surprise, continued here. Dawes's basic goal is to show that there are no good in principle objections to theistic explanations. They can be genuine intentional explanations. It just so happens that they aren't very good explanations. Chapter 5 of Dawes's book deals with some of the in principle objections. Since the argument is that divine explanations are types of intentional explanation, the proponent must posit a specific divine intention as the explanation of a given state of affairs. The theological sceptic thinks this is untenable: we cannot know the mind of God. Dawes responded to Sober by claiming that we can put some constraints on theistic explanations. Dawes thinks this helps to constrain potential theistic explanations. This is potentially devastating for the theist since it seems obvious to many that the world is imbued with sub-optimality.

Waarom niemand je retweet: 3 basisregels De Twitterhaters. De Twittersufferds. De Twitterspammers: ze snappen het niet. Maar wij, snappen wij het wel dan? Zijn onze tweets zo effectief? Drie basisregels voor meer impact op Twitter. Je kent ze wel: de Twitterhaters. Die anderen ken je vast ook. De Twitteraars die het niet snappen De mensen van wie je je afvraagt of ze in het normale leven ook zo praten: “Dank je @Ashanti, volgend jaar weer zoveel #inspiratie #holismeweekend #reiki #meditatie #levitatievooreenbeterewereld #lovethegodinyou” Net als de tweeps die je vervelen met hun toewijding aan een goede zaak. En dan heb ik het nog niet eens over de Twitterspammers De ondernemers die denken dat Twitter een ouderwetse brievenbus is waar je al je ongewenste reclamedrukwerk in kunt proppen. “Nog slechts 1 plek vrij in de Wonderbaarlijke Workshop Werken met Wifi, wie o wie? De tweeps die volgen en terugvolgen laten regelen door programma’s. Nee, ik heb het over ons “Nieuw blog:” Daar klikken we dus niet op. 1. 2. 3.

The Connected Consumer Is King The Connected Consumer Is KingJuly/Aug 2012Gregg Garrett Throughout the last two decades many technologies have matured, making the promise of M2M (machine-to-machine) a reality. During this time, most industry meetings related to “connected devices” have focused on the ubiquitous network, the microcomputer/radios, and in recent years the cloud or big data. In this connected world where machines talk to machines and the Internet connects things, all too often the humans are an afterthought. Their expectations of how their products, services, and life experiences should function are also beginning to change. In a nutshell, it is really rather simple: The connected consumer is emerging as the customer. The most meaningful shift has begun this decade. This is often discussed as social media, but this is simply the front edge of a more complete connected movement. There are many fundamental shifts occurring due to the rise of the connected consumer.

Related:  SFLGeneratie C