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Meet Generation C: The Connected Customer

inShare976 Marketers, educators, parents, it seems that almost anyone in the Generation X or Boomer demographic is scratching their heads trying to figure out Generation Y aka the Millennial. After all, it’s the first generation to seemingly possess digital prowess as part of their DNA. A study published in 2011 by security company AVG and Research Now surveyed 2,200 mothers from around the world and found that 81% of children under the age of two currently have some type of digital footprint. 92% of U.S. children have an online presence created for them by the time they are 2 years old. With every day that passes, Gen Y becomes far more important to the economy than we can realize. How well do you know Gen Y? Here are some interesting points for discovery that get us thinking beyond what we think we know today: 59% update their social status in class. 29% find love through Facebook while 33% are dumped via TXT or Wall posts (SRS) – abbreviation for seriously The Last 10 Years 1. 2. 3. 4.

Running a Successful Webinar: 10 Presentation Commandments For anyone about to present a webinar for the first time, the online experience can be just as nerve-wracking as its offline counterpart of physical presentations in a room filled with strangers. In an infographic from AD:60 on webinar statistics, most companies tend to run one or more webinars each month, with the average webinar featuring 28 participants, 2 presenters, and a run time of 65 minutes in place. But in the event that a presenter decides to pull out of the webinar at the last minute and leave you flying solo, leading a webinar over an hour long that keeps everyone talking after can suddenly seem more daunting than it initially appeared to be. Don’t sweat the small stuff and take my tried and true tips into consideration when it comes to webinar success! 1) Start on Time While you can’t always predict whether or not the webinar itself will start off without any glitches, you need to be ready to go at the scheduled time. 2) Keep Your Desktop Tabs Closed 3) Use Good Slides

8 Rules For Creating A Passionate Work Culture Several years ago I was in the Thomson Building in Toronto. I went down the hall to the small kitchen to get myself a cup of coffee. Ken Thomson was there, making himself some instant soup. Thomson understood value. In 1976, Thomson inherited a $500-million business empire that was built on newspapers, publishing, travel agencies, and oil. He left both a financial legacy and an art legacy, but his most lasting legacy might be the culture he created. For the long-term viability of any enterprise, Thomson understood that you needed a viable corporate culture. Thomson created a culture that extended out from him and has lived after him. 1. Hire for passion and commitment first, experience second, and credentials third. 2. Once you have the right people, you need to sit down regularly with them and discuss what is going well and what isn’t. The art of communication tends to put the stress on talking, but listening is equally important. 3. 4. 5. 6. 7. 8. [Image: Flickr user PurpleMattFish]

Waarom niemand je retweet: 3 basisregels De Twitterhaters. De Twittersufferds. De Twitterspammers: ze snappen het niet. Maar wij, snappen wij het wel dan? Zijn onze tweets zo effectief? Drie basisregels voor meer impact op Twitter. Je kent ze wel: de Twitterhaters. Die anderen ken je vast ook. De Twitteraars die het niet snappen De mensen van wie je je afvraagt of ze in het normale leven ook zo praten: “Dank je @Ashanti, volgend jaar weer zoveel #inspiratie #holismeweekend #reiki #meditatie #levitatievooreenbeterewereld #lovethegodinyou” Net als de tweeps die je vervelen met hun toewijding aan een goede zaak. En dan heb ik het nog niet eens over de Twitterspammers De ondernemers die denken dat Twitter een ouderwetse brievenbus is waar je al je ongewenste reclamedrukwerk in kunt proppen. “Nog slechts 1 plek vrij in de Wonderbaarlijke Workshop Werken met Wifi, wie o wie? De tweeps die volgen en terugvolgen laten regelen door programma’s. Nee, ik heb het over ons “Nieuw blog: Bit.ly/HiHaHo” Daar klikken we dus niet op. 1. 2. 3.

The 6 types of account planners | Life: An Analytical Essay These are the types of account planners, as I see it. I wrote for both job seekers and employers alike. If you are a job seeker then it would be beneficial to look at the companies you are applying to to develop your strengths based upon their focus. If you are an employer then knowing different types of account planners is beneficial for your agency’s needs. When looking through these, I am curious to hear if you think – are there other types that should be included? I recently stumbled across this video from the Academy of Art University in San Francisco.These people rely on gut instincts, as opposed to advertising and marketing research to come to the creative, strategic focal point. 2. I firmly believe that it is our job to be social scientists. With that being said, not everybody receives the same education. 3. If you are looking for a critical thinker for your agency, these are your people. Also like the Creative APs, they may rely heavily on gut feelings. 4. 5. 6.

Monitoring Brand Awareness Using Google Alerts As a Content Promotion Specialist, I cannot tell you how pleased I am that I set up Google Alerts to both monitor and build brand awareness for my clients. While there are hundreds of ways to measure the performance of your social media campaigns out there (Sprout Social, Hootsuite), check how your keywords are performing (Google Analytics) or check out where your competitors are getting their links from (Majestic SEO, Ahrefs Site Explorer), there aren’t many better ways of finding out what people are saying about your brand than by simply Googling it. We’ve all Googled ourselves before. Right? However, doing this on a day-by-day basis can be an arduous task – and sometimes not very fulfilling, should you not appear in any fresh (last 24-48 hour) results. This is where Google Alerts can help you… with a little bit of setting-up first. Anyone with an email address can create a Google Alert at and you can receive results via email or feed.

BEWARE! Typecasting when landing your first advertising job | Life: An Analytical Essay You did it! You finally graduated, you put together an impressive looking resume and you are currently mastering the art of writing cover letters. It’s time to start filling out applications and waiting for the interviews to begin! Not so fast. You need to consider how you are showing yourself. Typecasting, otherwise known as the George Costanza Effect, needs to be taken into consideration. In the past I have talked about branding yourself; what I did not talk about is what to avoid. In 2004 when I started undergrad I was first an art major. I finally settled on a major that combined my right and left brain hemispheres – advertising. I apply and apply and rarely get a response. This seemed strange to me because my resume did not at all play up my design experience. Right now I am taking all of that out. Before I graduated I began thinking about grad school. This was a kick in the butt, awakening me to reality.

Keep Your Sanity and Prioritize Social Networks "OK, so now that you have a website for your business, it's time to get active on social networks. Go ahead and create accounts for yourself on Facebook, Twitter, Google+ and LinkedIn, and don't forget that Facebook, Google+ and LinkedIn also have special pages for businesses that you need to set up and be active on. Next, create profiles on YouTube, Flickr, SlideShare, Quora, Foursquare and Yelp, MySpace, Bebo, Orkut, Viadeo, Vine, Pinterest and Instagram, and spend time each and every day engaging followers on every network. Are you running for the hills yet? And I couldn't agree more. A lot of people read about the 21 things I do after each and every blog post and were overwhelmed. Identifying Your Ideal Client Instead, what I advise my clients to do is be more analytical and methodical in their approach to social networks. The process that a lot of businesses go through is to create a Client Profile. Prioritizing Social Network Activity Tier One Tier Two Tier Three

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