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What Agencies Should Look For in a Social Media Management Tool While reading an excellent blog post by Chuck Hemann on A Buyer’s Guide to Social Media Management Software I thought it would be great to write a follow up post with a check-list of what an agency should look for in a Social Media Management tool .Social media is becoming increasingly important to brands and therefore even more important to the agencies that help shape, manage, promote and grow those brands. As Chuck notes the way to manage social media for clients is constantly evolving as technology and innovation advances in social media. Agencies need to have a social media management tool in place that allows them to manage all their clients ever changing needs from one Dashboard. Ability to plan and schedule posts to a large number of social networks. Don’t choose a tool that limits you to just posting run of the mill Facebook and Twitter messages. Connect: Authored by: Vishal Pindoriya See complete profile
5 Social Media Monitoring Tools to Simplify Your Marketing Are you measuring your social media efforts? Do you know what’s working? Over the years, there have been dozens of social media monitoring tools launched, but not all social media monitoring platforms are created equal. In this article I’ll show you five platforms that may work for your business. Social Media Monitoring 101 Before taking a closer look at these platforms, here are a few questions you’ll want to answer first. What Does Your Business Need to Measure? The most important thing to establish before selecting a monitoring tool is what you’re actually going to measure. It's important to determine what you want to measure. These measurable outcomes, or key performance indicators (KPIs), are agreed-upon metrics that will help you determine whether your social media marketing efforts are successful. Some of the more popular metrics are outlined below: Reach. What’s Your Budget? Do you have the internal resources to sort, monitor and manage all of that data? Ask More Key Questions Spredfast
Email Marketing and Email List Manager 5 Superior Social Media Management Tools [MASHABLE AWARDS] As part of the ongoing Mashable Awards, we're taking a closer look at each of the nomination categories. This is "Best Social Media Management Tool." Be sure to nominate your favorites and join us for the Gala in Las Vegas! Sponsorships are available. So many statuses, so little time. Luckily, tools to help you manage a growing social sphere are popping up just as frequently as new networks. Here are five social media management tools that can make your life easier. 1. TweetDeck is your best (and free) bet if you’re looking to manage all your personal social media profiles. The design is clean, user friendly and even makes some networks more fun. As you might have guessed from the name, TweetDeck is best at managing Twitter accounts. TweetDeck is probably best when dealing with four or five accounts at a time (whether that be all Twitter accounts or a mix of the other networks it supports). Also worth checking out: Seesmic 2. Also worth checking out: Postling 3. 4. 5. What's Your Take?
Browser Plugin Getting Started Blog Login continue to campalyst.com See Referring Tweets Inside Google Analytics 1 Install FREE Campalyst Chrome Extension 2 Login to Google Analytics and add Custom Dashboard 3 See the tweets that refer traffic to your website! Need More? See referring tweets for any time period with Custom Dashboard Get complimentary Custom Google Analytics Report for more in-depth analysis Get envious looks from your social media counterparts! This service is powered by Campalyst We search for all tweets that were published after plugin installation and we will also find most of the tweets that were published up to a week before the installation. Cube: Start tracking time in 15 seconds. Manage your business from your browser Advanced charts and reports give you a complete overview of your business. Just want an overview or the all the details? In Cube everything is just one click away. Gain insight into your business, your tasks, projects and clients. As easy as 1,2,3! Press the Magic Wand to automatically fill in a timesheet with the Google Docs you worked on and your appointments from your Google Calendar. Your contacts are imported automatically from your Google Contacts so you don't have to create new clients. You can also integrate github and bitbucket projects! Citizen of the world You need a tool that speaks your language and your business rules. Cube is available is six languages, supports local currencies, local taxes and business calendar. You can configure your cost and income rates and your work schedule. Cube adapts to you and your business. From 1 to 100 in 15 seconds From single users to teams to companies Cube is perfect for your needs. Anywhere and Everywhere
List of Social Media Management Systems (SMMS) Pain: Social Media Teams Are Challenged To Respond To the Distributed Conversations I’m starting to get a few briefings and requests from strategists LaSandra Brill, about new technologies that enable social marketers to quickly manage, maintain, and conduct reporting on multiple channels. The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. This is one component of Social CRM, which if you haven’t heard about, please read the report on the 18 use cases of Social CRM. (Update: This is only one software segment in the overall Social Business Stack, which you should first understand) Above is the full report, feel free to read, download and share. Update: Jan 5th, 2012. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. Retired This vendors never want to market or went into deadpool
10 Best Social Media Management Tools Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? 1 Hootsuite HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. 2 Buffer Buffer is a smart and easy way to schedule content across social media. What’s the difference between Hootsuite and Bufferapp? Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn’t a dashboard that shows you other people’s content. What’s the right solution for you? 3 SocialOomph 4 TweetDeck 5 Tweepi 6 SocialFlow 7 SproutSocial 8 SocialBro 9 CrowdBooster 10 ArgyleSocial
99 New Social Media Stats for 2012 Following on from my last series of social media statistics articles: 100 social media, mobile and Internet statistics for 2012 from March, 100 social media statistics for 2012 that I posted in January and 100 more social media statistics for 2012 that I posted in February, here are the latest stats as at May 2012. (Update: there is now a newer, shinier social media stats article I have posted in September 2012. This took me a decent chunk of my time to put together so it would be great if you sent me a bunch of flowers, a million dollars or just posted a nice thanks message in the comments section (ideally the million would be great). Also, in the interests of shameless self-promotion, please like my Facebook Page and follow me on Twitter. General Social Networking Stats Mobile + apps Statistics Social commerce statistics Social media in business stats Small Business Social Networking Stats Pinterest statistics Twitter statistics Facebook statistics YouTube Statistics Social TV Statistics