30 Brilliant Vector Logo Designs, Deconstructed
A kick-butt logo design is of great importance to any business. Often seen as the first impression of a company, its logo must be tailored to communicate specific values and ideals in an instant. However, logos not only have the look good, they should also be thoughtfully designed and capable of taking on a variety of uses. This could include being scaled to a range of sizes, being reproduced in flat color and being printable on paper stock. In this post we look at 30 contemporary examples of great vector logo design and find out what makes them work. 1. The Castle Print logo by Sean O’Grady creates a strong and immediate connection to the nature of the business it is designed for. 2. Bryan Kahrs use of negative space on the Ryan-Biggs logo gives a fantastic illusion of the letters B and R, initials of the targeted company while the slight angle adds depth and dimension to the design. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Every part of the Ta Jevi logo oozes fun! 16. 17. 69 Monos
LogoMoose - Logo design community and inspiration gallery
Logo Design History - Famous Logos by LogoOrange.Com
Adidas - a name that stands for competence in all sectors of sport all over the world. Adidas was founded by Adolf (Adi) Dassler, who started producing shoes in the 1920s with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. Adi Dassler's aim was to provide every athlete with the best possible equipment. For this he followed three guiding principles: design the best shoe for the requirements of the sport, protect the athlete from injury, and make the product durable. Today, the Adidas brand product range extends from shoes, apparel and accessories for basketball, soccer, fitness and training to adventure, trail and golf. The company's clothing and shoe logo designs typically feature three parallel stripes, and this same motif is incorporated into Adidas's current official logo. free logo download eps
8 Bits Of Perfect Geometry In Classic Logos – Inspiration Bit
Everyone knows about the importance of having the right logo. It’s the first impression we get about the company or the individual. The great logos burn that impression forever into our memory banks. Have you noticed though that the most recognized and eye-pleasing logos are the simple ones. So if you’re looking for some design inspirations for your logo, it’s time to get back in shape, into geometric shape that is. Squares and rectangles are considered to be the most familiar man-made objects that surround us: just think of all those buildings we look at and live in, books, newspapers we read, the screens we stare at. Circles indicate completeness, freedom or infinity. Triangles are the most dynamic of all shapes. All of those shapes can be combined with each other to achieve very interesting and unique designs and deliver an elaborate message. The combinations and designs are limitless, just let your imagination fly. 1. 2. Ford‘s distinctive oval logo was first introduced in 1907.
What makes a good logo?
Milton Glaser’s I Love New York logo When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?” what is it about the design that gives that impression? My good friend Lee Newham taught me about five important design elements when it comes to brand identities. Iconic logos are: DescribableMemorableEffective without colourScalable i.e. work when just an inch in sizeRelevant to the industry in question Points one and two go hand-in-hand, because if you can’t describe what a logo looks like then how will you be able to remember it? Point number three is important because colour is secondary to the shape and form. Point number four is vital for collateral, such as office stationery (pens, pin badges etc.) — all those little things that can easily be overlooked. Lastly, the design must be relevant for the business it identifies. I’ve chosen a logo to illustrate the five points: The above logo is for Open University (OU), “the UK’s leading distance-learning organisation.”
Design a Logo – The Ultimate Guide
Articles January 11, 2008 Logo design is arguably one of the most important and valued areas of design. A quality logo design combined with the branding of an organization or company can become one of the most powerful forces in today’s society. Concepts, Concepts, Concepts! I like to believe there’s a perfect concept out there for every project, but the hard part is finding it – or at least something close to it. Nothing like Sketching A lot of designers like to go straight to the computer, but the power of sketching is often underestimated. Did you know? Research the End Requirements It’s always a good idea to talk to your client at the start to see what they plan on doing with the logo. Use the Most Professional Program Although it can be tempting to use a program like Adobe Photoshop to design logos when starting out, mastering Adobe Illustrator and its pen tool will be essential if you are serious about logo design. Keep it Simple Test it at Varying Sizes Test it in Multiple Colors
THE WORLD'S BEST LOGOS - NOT :)
Negative space in logo design
It’s hard to beat a clever use of negative space. Here are 35 or so logos that use white space well, along with the designers/agencies responsible. A.G. Low Construction logo By Rebecca Low Martin Newcombe Property Maintenance logo By buddy Nexcite logo By AmoreVia Blair Thomson American Institute of Architects Center logo By Pentagram Ogden Plumbing logo By Astuteo WWF By Sir Peter Scott, modified by Landor FreemanWhite logo By Malcolm Grear Designers The Brand Union logo By The Brand Union Egg n Spoon logo (same day couriers) By Thoughtful Human logo By Social UK Dolphin House logo By Ico Design Eaton logo By Lippincott (thanks, Brendan) Elefont logo By Logo Motive Designs USA Network logo By Sean Serio CultureBus logo By Pentagram Carrefour logo Original design examined by Miles Newlyn (thanks Rianna) Henri Ehrhart monogram (shameless) View the design process on David Airey dot com Sinkit logo By smashLAB Guild of Food Writers logo By 300million ED logo By Gianni Bortolotti Conception logo By The Chase
