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Careers in Advertising According to the Institute of Practitioners in Advertising there are about 19,000 staff working in member agencies in 2008 with about 700 graduates being recruited per annum. The internet is beginning to dominate advertising with digital agencies growing at about 100% per annum. There are five main areas of work within advertising agencies, to which graduates of any discipline may be recruited: Account executives are the link between the agency and the client. They co-ordinate all aspects of the planning, production and implementation of advertising campaigns, working with colleagues, clients and outside organisations. Media planners/buyers place advertisements to achieve optimum impact, deciding on the appropriate timing, vehicle etc to reach maximum target audience at minimum price. Vacancies are scarce in all areas of advertising and competition is fierce, but this will not deter those who are really suited to this career. Why do you want to work in advertising? Tips:
BCS SGAI - The Specialist Group on Artificial Intelligence Diagonal Thinking Self-assessment Tool - Welcome Is SEO a good career choice? 14 top experts know the answer Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at all. We asked 14 successful SEO experts these important questions: Is SEO a good career choice as of late 2013? Below you'll find truly insightful answers. 1.SEO should be the skill you have as a sliver of a larger skill SEO is still a good career choice, but I'm not sure it's not what someone would want to do exclusively. As such, SEO should be that skill you think about as a large skill-set - like being a good writer, or being good with people. Sadly, SEO came and went without every being a definitive career choice. Ross Hudgens is the founder of Siege Media, a content marketing agency. 2. I think that SEO is a great career choice for anyone who wants to work in a field that merges art and science. 3. A.J. 4. 5. 6. 7.
5 reasons to consider a career in the digital sector | University of Leeds Careers Centre Blog Scarlett Wilson is a Keele University graduate and is currently working as a Digital Marketing Executive for Bubble Jobs – a niche digital jobs board that specialises in advertising digital, e-commerce, media and marketing jobs. In this post she outlines how she got into the sector and some of the reasons she thinks it’s great. When I was in my final year at Keele University I found myself a little lost – I knew I was interested in marketing because of my extra-curricular activities and work experience but I wasn’t sure of my options. I had a look around and saw that the digital industry had loads of potential – so that was the moment that I decided I wanted a digital job. Fast forward a year and here I am writing a guest blog as a Digital Marketing Executive at Bubble Jobs. In my final year I knew very little about the digital world and I found it very daunting – loads of questions flew around my head like; “what if I’m not technical enough?” The digital industry just keeps growing
UK Web Design Association - Community of Web Designers & Developers - UKWDA Getting into Advertising | University of Leeds Careers Centre Blog It’s not like it was in Don Draper’s time when you blagged your way in by getting your future boss wrecked in a Madison Avenue bar but it’s still a fun industry. In this blog post our Senior Careers Consultant, Sue Holdsworth, offers her insight in to the creative world of Advertising. Advertisements are everywhere in the UK – from television to radio to billboards. Think of an advertisement you have seen recently. If you are interested in this area then the most informative sites to start with are: Both sites will provide a wealth of information about this career area including an industry guide and routes into it. Roles Advertising is a broad area and there are many roles available within it, including: Copywriter: they write anything from a TV script, a tweet, a strapline on a press ad or the words on a website. Account planner (also known as strategic planner): works closely with the client to research the market and understand the consumer. Useful links Like this: Like Loading...
About Avid To bring the Avid Everywhere vision to life, we have introduced the Avid MediaCentral Platform-the foundation of the industry’s most open, extensible, and customizable media production environment. The Avid MediaCentral Platform streamlines and simplifies workflows by tightly integrating all products and services that run on top of it, enabling customers to create, deliver, and monetize content in smarter, faster, and easier ways-with whichever Avid or third-party solutions they choose to use. From large enterprises to post facilities, schools, recording studios, editing suites, and professional home studios, the secure and protected Avid MediaCentral Platform offers common services and a unified front-end experience, no matter how professionals choose to access it. Learn more
Careers in the digital industry: Not just about the tech Think digital careers are just for ‘techy’ people? Think again. Digital now impacts on every area of life and is creating lots of opportunities in various roles across all sectors. This post is a summary of a careers event run by Amy & Lauren from Bubble Jobs at the University of Leeds in April 2015. What is the digital industry? The industries that spring to mind when you think about digital are probably ones such as media, technology, digital marketing, and so on. What are the key job roles? There are hundreds, if not thousands, of different types of jobs in this rapidly growing industry. Technical roles Such as web, app, gaming or software development, user experience and interface design, analytics, insights, testing, quality assurance, project management Business function roles Including roles in digital marketing, advertising or sales, business development, consulting, e-commerce, project management, analytics, SEO, customer relationship/ account management, social media Creative roles
NTI Leeds | Apple, Zend, Adobe, PRINCE2 and Project Management training courses Advertising account executive job profile | Prospects.ac.uk Advertising account executives work within advertising or multi-service agencies, acting as a link between clients and the agency. They are responsible for the coordination of advertising campaigns and therefore communicating clearly to all those involved. They must understand their clients' needs and objectives and liaise closely with them throughout campaigns, often on a daily basis. They manage administrative and campaign work and ensure that advertising projects are completed on time and on budget. The role can involve handling multiple accounts and the hours can be long in a competitive environment. Advertising account executives usually report to an account manager. Responsibilities Advertising account executives contribute to and develop advertising campaigns. Salary The range of typical starting salaries falls between £19,000 and £24,000.More experienced executives and account managers can earn around £30,000 to £40,000, while account directors can earn up to £55,000. Working hours
Digital Media Training | Web Design and Development Courses | CAD, 3D & Games Advertising account planner job profile | Prospects.ac.uk Advertising account planners are responsible for creating the communication strategy for an advertising campaign. This includes targeting the right audience, as well as setting the tone and message of the campaign. Planners are responsible for writing the formal brief and for providing the ideal environment for creative development. They combine market data, qualitative research and product knowledge within a brief to enable the creative team to produce innovative ideas that will reach consumers. Planners can be involved in working with a number of clients at the same time, and will need to identify the specific business needs for each one. Responsibilities Tasks may include: Salary Salaries vary widely according to the size of the agency, area of specialisation, geographical location and individual performance, but can range from £18,000 to £22,000.A range of salaries with three to five years of experience can be in the region of £30,000 to £45,000, while senior directors earn over £70,000.