[Facebook] How to Build Engaging One-of-Kind Facebook Fan Pages

Serials, Keys, Numbers - Serial Coded Study Shows That Facebook Fans Become Valuable Customers How effective are Facebook Fan Pages ? Are they actually generating customers and leads for your business? Dessert Gallery , a popular Houston-based bakery and café chain, experimented with a Facebook Fan Page to measure how helpful the popular social media site really is. They set up a "sweet" Fan Page and updated it regularly with pictures, contests, reviews and other items designed to interact with their customers. Three months later, they surveyed over 13,000 customers on shopping behavior and store evaluations and received a significantly higher and more positive response from those customers who became Facebook fans. In fact, the study found that compared with typical Dessert Gallery (DG) customers, the company's Facebook fans: Made 36% more visits to DG's stores each month Spent 45% more of their eating-out dollars at DG Spent 33% more at DG's stores Had 14% higher emotional attachment to the DG brand Had 41% greater psychological loyalty toward DG 1. 2. 3. 4.

[Plantillas para bocetos] geekchix.org - Ivana Jurčić – Lilit » At the beginning of a web (or application) development project I always create the sketches first. While sketching can be done on a blank paper, it’s much better to use a sketch template. For me that is the best and most productive way to work on and improve my ideas before application development begins (and things get more complicated :-)). This way I won’t pay too much attention to some details that should be taken care of later, but stay focused on general layout and functionality. Below you will find more than 20 resources that you can use in sketching phase of application development. And, of course, don’t forget to share your wireframes on I ♥ wireframes :-) Printable sketch templates for websites These are some pretty good, printable sketch templates for website design. Browser Sketch Pad (PDF) Browser Sketch Pad by Design Commission — see original source 960 grid template 960 grid template by Nathan Smith — see original source 960 Sketch PDF template Graph paper Paper browser Notepod

8 Essential Apps for Your Brand's Facebook Page Alison Driscoll is an interactive copywriter and social media consultant who specializes in . She authors a blog at alisondriscoll.com. Not even a year ago, Facebook was still being dismissed as a silly site intended to help college kids slack off. Indeed, that is what helped the social network take hold with a large number of users, but it has proven its worth in business and by now, nearly everyone is on board. Companies of all sizes are scrambling to get on the site and reach both new and current customers with a Facebook Page, the Facebook preferred method for user interaction with a brand, company or public figure. An effective Facebook Page not only attracts fans, but is sticky so that fans keep coming back and may even share the content on the Page. Applications 1. This app was originally a Facebook feature that they then converted into an application; as such, it is sponsored and maintained by Facebook and less likely to break or be abandoned. 2. 3. 4. 5. 6. 7. 8. Britney Spears

[Inspiracion] 100 Great Resources for Design Inspiration Finding inspiration is not always as simple as it sounds, whether you've been designing for years or only weeks. Below is a collection of 100 great web resources to find inspiration and direction on your next project, whether it be online or in print. These range from galleries of graphic and web design to online magazines and a few unconventional sources of inspiration. Keep reading to see our recommendations and then share your favorite sources of inspiration in the comments. Online Galleries Veer: Ideas - A huge idea gallery from stock photography company Veer formatted as a blog and including news and updates from the company itself. Delicious CSS - A CSS web design gallery that was founded because of the lack of features for tracking design ideas on traditional social bookmarking sites. Raster - A regularly-updated gallery of photography and art with collections broken into “chapters.” CSS Uber Clean - A gallery of exceptional CSS-based designs. Blogs Online Magazines

Facebook Shares Tips and Case Studies for Brand Marketers With its recent redesign and a slew of new features, Facebook has been moving to make Pages a focal point of the site. Personally, I recently described these changes as “the business model that moves [the company] from a successful social network to a highly profitable business.” Thus, it’s not surprising that Facebook is starting to do more to reach out to brands that might benefit from using revamped Pages. It lets visitors to Ben & Jerry’s website select their favorite flavor and share it on Facebook. Meanwhile, for brands looking to spend money on Facebook, namely by promoting their Page, the Marketing Solutions group shares a number of different types of campaigns. Adobe describes its results: “About 10% of our page visitors played the game and, of those who played, 6% clicked the "Share" button at the end of the game, and 6% clicked "Buy Now" at the end of the game.

[Flash] gotoandlearn.com - Free video tutorials by Lee Brimelow ecommerce marketing on Facebook Facebook How-To Guide: Create Business Pages and Ad Campaigns Social networking site, Facebook, is used by more than 150 million people to share personal information with friends online. The site celebrated its fifth-year anniversary yesterday and is continuing to attract members with demographics that could serve e-tailers well in terms of extending market reach and increasing branding. The Web research firm Hitwise reports that, overall, Facebook was the fifth-ranked Web site in terms of total market share of visits in January 2009. Furthermore, the time spent on Facebook has continued to increase and reached an average visit time of just over 21 minutes in January 2009. More good news: When compared to 2008, there has been a pronounced shift in the age of the Facebook audience. Facebook is aware that e-commerce site owners may want to capitalize on Facebook traffic, so they allow members to create free Facebook Business pages or pay-per-click advertising campaigns. 38% complete

[gTalk] 5 trucos que todo usuario de Google Talk debería conocer Google Talk es el mensajero elegido por los usuarios de Gmail. Aunque el cliente de escritorio no ha mejorado durante buen tiempo, muchas personas lo usan como su mensajero primario sólo porque los demás usuarios de Gmail (sus amigos) también lo usan. A diferencia de otros clientes de mensajería instantánea, Google Talk es bastante minimalista y no intimida con anuncios molestos, permitiendo a sus usuarios que se queden pegados a él. Aquí tenemos 5 tips y trucos que cada usuario de Google Talk debería conocer. Asegúrense de guardar esta página entre sus favoritas porque nunca sabrán cuando querrán tener esta información a la mano... 1. Esta es probablemente la manera más rápida de iniciar una conversación con un amigo de Google Talk. Para crear un acceso directo rápidamente para chatear con un amigo de Gtalk, solo debemos dar clic derecho sobre el escritorio, ir a Nuevo, luego a Acceso directo y escribir gtalk:chat? 2. 3. 4. 5. Aquí está la lista, conforme lo comenta Sizzled Core:

Facebook Tips: How to Use the New Business Page Layout As you know, Facebook can be an invaluable source of marketing for your e-commerce business. However, keeping up with the ever-evolving social bookmarking service is a challenge. Since we covered Facebook Marketing and Business Pages in our How-To Guide back in February (see Facebook How-To Guide: Create Business Pages and Ad Campaigns), Facebook has rolled out changes to Business Pages that directly influence how you use them and how your fans can interact with you on Facebook. To help you adjust, we take an in-depth look at recent changes made to Business Pages. Plus, we offer tips on how to use new features, such as status updates and Wall feeds to better connect with your Facebook fans. The New Wall and Tabs Layout The new Business Pages are designed to make your page look more like a personal profile page on Facebook. The center column, like the new personal profile pages, is the largest by width and importance. Searching for schools ... 90% complete Feed News to your Fan's Feeds