Pinerly: Hands on With the Newest Pinterest Analytics Tool According to various reports and studies, Pinterest is driving a serious amount of traffic. It's an exciting tool, not just for connected consumers, but for businesses of all shapes and sizes. Analyzing how well your content is doing on social media sites is a crucial part of any social strategy. New startup Pinerly wants to help people — be it brands, blogs or individuals — do just that for Pinterest. Pinerly aims to fill a gap in the current market and become a comprehensive Pinterest analytics dashboard. The service currently offers basic data, for example, how well "campaigns" (Pinerly-tracked pins) are doing. SEE ALSO: 7 Useful Pinterest Tools to Supercharge Your Pinfluence We have had a play with Pinerly. Shout out in the comments below what features you'd like to see the service offer.
What Kind of Pinner Are You? The 8 Types on Pinterest Many moons ago, I posted What Kind of Friend are YOU? The 13 Types on Facebook. Now that everyone and their grandmother has opened a Pinterest account, I thought it timely to do the equivalent for the new-ish social sharing site. A) The Bookmarker This is the person who uses Pinterest only as an updated, visual version of the old delicious. Usually, Pinner A has no idea what the “Bookmark” functionality is on their own browser and is often the type of person who uses Google to find Yahoo mail. B) The Project Procrastinator Pinner B sees something on the Web and immediately gets excited about a DIY project based on the image pinned. C) The Designer Forget humor, forget food pics, The Designer is almost exclusively into design and uses Pinterest the way one would place Post-Its on pages of old-school design magazines. D) The No-Pinner This person has no business being on Pinterest whatsoever and only created an account to see what all the hubbub was about. E) The Over-Pinner F) The Foodie
Pinterest e content curation: 19 tool per pinnare meglio e diversamente Ogni giorno spunta una novità collegata a Pinterest. Questo social, cresce giorno dopo giorno, integrando nuove dinamiche, strumenti e metriche per utenti e brand. L’ultima novità è quella delle copertine sulle board, che si possono impostare in modo molto semplice scegliendo tra le immagini all’interno della cartella. Tool generali Pin It. Tool per le immagini Immagine Expander Pinterest. Tool per catturare screenshot url2pin.it. Curation Tool Di seguito due strumenti molto interessanti per la content curation, in particolar modo per aziende e agenzie che devono gestire una quantità considerevole di contenuti. Curalate. Tool di analisi PinReach (ex PinClout). Il successo di Pinterest è sotto gli occhi di tutti, ha raggiunto il terzo posto come social più visitato negli Usa e, vi piaccia o meno, credo proprio che non sarà una bolla.
9 Ways to Engage Your Employees on Pinterest Social media is all about user/customer interaction — that much we know. But many businesses value staff engagement as well. Pinterest's collaborative approach encourages employees to not only get to know each other, but also to communicate their personalities and tastes to the wider public. Marketing and communications agency Red Door Interactive recently launched a Pinterest project that encourages staff members to contribute ideas and inspiration for its new office. The board, titled "San Diego Office Inspiration," encourages 63 staff member contributors to pin interior design, architectural and decor ideas for the new office, which they'll be relocating to Oct. 2012. Red Door's director of social media, Crosby Noricks, is an early adopter of Pinterest, and was even featured on the social network's blog back in Sept. 2011. SEE ALSO: Why Is Pinterest So Addictive? And the sky's the limit when it comes to inspiration.
How you can put Pinterest to work To start pinning: Request an inviteOnce invited, sign in using your Twitter® or Facebook® login. Create a Pinterest resumé: Your nameWhat you do Create a new board: Click "Add" in the top bar.Select "Create a Board." Pin charts, tables and newspaper clippings of your achievements and skills. "Pinterest is an amazing vision board. Include academic achievements and certifications. Collaborate on your next project Allow others to pin to your board: On your profile page, click "Edit" on the board you want to share.Change "Who Can Pin" to "Me + Contributors." Create collaborative storyboards for processes and outcomes. "By adding multiple people to a board, you can collaboratively storyboard a project and get ideas on what the outcome of the project should look like." - Noland Hoshino Get feedback from co-workers on products and designs. Build your company's image. Tips for company profile pins: Show off your products or services. Hold a contest
10 Little Known Social Media Tools You Should Be Using -- Now Editor's note: A version of this article previously appeared at KISSmetrics.com. Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. 1. With it, you can get a snapshot of your month-to-month content with the calendar feature. Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. 2. Who should use it and why: From a social media manager to a small-business owner, basically anybody who is interested in finding out how effective his or her tweets are based upon the number of people they touch should consider using TweetReach. 3. 4. 5. 6. 7. 8. 9.
Did Facebook Buy Instagram to Compete with Pinterest? Different forces may be converging to drive a major strategic move by Facebook. Just hours ago, Facebook announced that it will pay $1 billion dollars to acquire Instagram. Instagram is the app that allows you to take photos, apply various filters, and post them to your social streams. The inherent aesthetic ethic of Instagram is beautiful, distinct, and artistic. Meanwhile, the social landscape as a whole is rapidly evolving. A great post at the website Inside Facebook wondered aloud on this very question: how will Facebook deal with competition from a site like Pinterest? The press release from Facebook has an interesting positioning quote: “For years, we've focused on building the best experience for sharing photos with your friends and family. Well perhaps we have our answer. But as a general influencer, there’s been a lot of talk about the impact of Pinterest on design. On the financial side, it’s been a banner week for Instagram. Connect: Authored by: Liz Alton See complete profile
Comment animer un compte Pinterest avec du texte ? [Astuce du jour] Ce que les nouveaux profils Twitter changent pour vous Les nouveaux profils Twitter sont progressivement en train de se déployer (et si ce n’est pas encore le cas chez vous,… Lire la suite [...] avril 24, 2014Nouveautés Nouvelles pages Facebook : quels changements ? Si vous ne bénéficiez pas encore de la nouvelle version des pages Facebook, rassurez-vous, c’est pour très bientôt ! Pinterest : que faire de tous ces tableaux secrets ? Si vous suivez l’actualité des médias sociaux, vous savez déjà : que Pinterest permet de créer des tableaux secrets (=… Lire la suite [...] Savez-vous que vous pouvez désormais alimenter votre page GooglePlus avec votre veille ScoopIt ? J’adoooooore ScoopIt ! Page Facebook : vous pouvez désormais savoir quel administrateur a publié un message Voici une nouveauté Facebook qui devrait vous intéresser si votre page d’entreprise sur Facebook est administrée par plusieurs personnes ! février 24, 2014Facebook, Nouveautés janvier 14, 2014Nouveautés janvier 8, 2014Nouveautés
Free Downloads From The Social Media Management Handbook I. Social Media Strategy: How organizations can address the high-level, strategic aspects of social media. Chapter 1: Managing both the power and business risks of social mediaChapter 2: Developing a social media strategyChapter 3: Measuring social media ROIChapter 4: Selling social media within the organization II. Chapter 5: Using social media to listen to the voice of the customerChapter 6: Integrating social CRM insights into the customer analytics functionChapter 7: Leveraging social media to drive product developmentChapter 8: Marketing and selling to social communities III. Chapter 9: Integrating social media into the traditional customer service organizationChapter 10: Dealing with complaints and negative sentimentsChapter 11: Dealing with U.S. IV. V. Chapter 15: Culture traits, employee incentives and trainingChapter 16: New roles and responsibilitiesChapter 17: Social media policiesChapter 18: Collaboration and value creation Chapter 2: Developing a Social Media Strategy
Honda Wants You to Stop Using That Damn Pinterest Already Honda is having its Pinterest and eating it, too—with a new campaign that urges top pinners to stop wasting their life already and get outside. Its "Leap List" campaign for the CR-V is all about getting out and living life to the fullest. So, for the Pinterest portion, Honda agency RPA is offering $500 each to the most active pinners (as identified by Mashable) if they'll take a 24-hour break from Pinterest—aka a "Pintermission" (groan)—and actually go out and do stuff they've been pinning about. Each pinner gets a personalized invitation via an @ mention. (Check out some of the invites after the jump.)
10 Best Pinterest Practices In the world of social media there are few mediums that go untouched, but there are those that are significantly more prominent than the others. Facebook and Twitter being the reigning kings and others trailing behind with users unsure of what to do. However, Pinterest is proving to be an extremely useful tool for businesses to engage in. So why should you be be interested in Pinterest. Its referral traffic grew by 43.7% from June to July and grew again by 33.33% from July to August. It is a visual niche social network that is proving to be a driver of significant traffic driver for image rich eCommerce sites. Here are some tips from ZOG Digital when it comes to Pinterest and your business: 1. Create a content strategy that is centered around the lifestyle of your target audience. 2. Define your goals. 3. Position your brand to align with popular, timely and topical conversations; i.e. if you are a shoe company, pin trendy shoes. 4. Google LOVES Pinterest! 5. 6. Sort your boards well. 7.
5 Superior Social Media Management Tools [MASHABLE AWARDS] As part of the ongoing Mashable Awards, we're taking a closer look at each of the nomination categories. This is "Best Social Media Management Tool." Be sure to nominate your favorites and join us for the Gala in Las Vegas! So many statuses, so little time. Luckily, tools to help you manage a growing social sphere are popping up just as frequently as new networks. Here are five social media management tools that can make your life easier. 1. TweetDeck is your best (and free) bet if you’re looking to manage all your personal social media profiles. The design is clean, user friendly and even makes some networks more fun. As you might have guessed from the name, TweetDeck is best at managing Twitter accounts. TweetDeck is probably best when dealing with four or five accounts at a time (whether that be all Twitter accounts or a mix of the other networks it supports). Also worth checking out: Seesmic 2. CoTweet supports Twitter and Facebook and recently launched an iPhone app. 3. 4. 5.
Why Brand Managers Need to Take an Interest in Pinterest Two days ago I told you Why Women Are the Most Powerful Brand Ambassadors In the World. Well consider this a follow up... you'll see what I mean. The person who makes the majority of household purchasing decisions has developed an affinity for the latest and greatest social media platform, Pinterest. And brand managers and brand marketers would be very wise to take note. Earlier this year I wrote about the findings of a study done by the CMO Council and Lithium which revealed a major disconnect between Between Brands And Consumers In Social Media. That particular study showed that the reason consumers follow a give brand via social media is decidedly different than why brands think they follow them in the first place. Brand managers and brand marketers would be doing themselves a favor by reading that article if they have not done as of yet for the findings are quite telling. You know, the same folks who: You get the point–or at least you’d better. To quote Kenny Banya,