Homespun International - Effective Color Contrast Home > Accessibility > Accessible Design > Accessible Print Design > Effective Color Contrast Designing for People with Partial Sight and Color Deficiencies by Aries Arditi, PhD This page contains three basic guidelines for making effective color choices that work for nearly everyone. How does impaired vision affect color perception? Partial sight, aging and congenital color deficits all produce changes in perception that reduce the visual effectiveness of certain color combinations. 1. Dont assume that the lightness you perceive will be the same as the lightness perceived by people with color deficits. 2. For most people with partial sight and/or congenital color deficiencies, the lightness values of colors in the bottom half of the hue circle tend to be reduced. 3. Color deficiencies associated with partial sight and congenital deficiencies make it difficult to discriminate between colors of similar hue. Hue is the perceptual attribute associated with elementary color names.
Handmade Spark is a marketing service for Etsy sellers, and a creative blog for the indie and handmade community. We connect and promote. You design and inspire. Using Visual Aids Visual aids can powerfully help the effectiveness of a speech. Many speeches benefit from having objects, images, key quotes, or data presented in a clear and dramatic fashion. Visual aids vary in kind, but there are similar benefits and tips for dealing with any kind of supplementary evidence that is shown to an audience. Reasons to Use Visual Aids Improves audience understanding and memory Serves as notes Provides clearer organization Facilitates more eye contact and motion by the speaker Contributes to speaker credibility Types of Visual Aids Tips for Using Visual Aids Stand to the side of the visual aid. Maintain eye contact. Introduce a visual aid before talking about the information contained in it. Practice with a visual aid. Make sure the visual aid supports the message. Supplement, do not supplant, the speech with the visual aid. Ensure the logistics of the setting are conducive to the visual aid. Point out key elements in the visual aid, especially if it is complicated.
Lauren Elise Crafted - Blog How to Explain Why Typography Matters "What do you do?" "I’m a typographer." "Oh, you’re a topographer. So does that mean you have a geology background, or you mostly work with maps?" "Erm, not exactly. I’m a typographer, I work with fonts." "Funds? In the past decade, awareness of fonts and typography has become a bigger part of mainstream culture than it once was, thanks to such things as Gary Hustwit’s documentary film Helvetica, frequent news coverage of people who hate Comic Sans and type designer Matthew Carter winning a MacArthur “genius” grant. Even subtle differences in typography, such as appropriate small caps, old style figures, kerning and ligatures can measurably affect how people react to a document, as shown in this experiment by Larson et al. Why care about typography and fonts at all? But wait, your client says, “I already have a logo. OK, so being consistent is good, but why not just be consistent with Times or Courier? Typography is like fashion, or furniture.
My Photography Tips Hello my friends! Hope you all had a wonderful weekend! Today I’m going to share a few tips that I have learned in the past year to wrap up the Photography series. If you missed the Photography series you can start here: Okay let’s get started… See this picture below? Now this is how I would take it today… See how much more inviting this version looks? One of the things I have learned is to add layers and texture. SO once you have your whole set up outside or by a window (this is key to great pictures) take tons of different angles of the shot. I also love to take a picture from a side or angled view. You can see in this pic I used my Canon 50mm f/1.8 Lens to really focus in on what I’m capturing. Here’s another picture (of the best chocolate chip cookies) taken on wrapping paper. Another great CHEAP thing I use in pictures is white foam board. I also love using bead board as a back drop. I also used the bead board with my Halloween desserts /chocolate dipped ice cream cones. mmm…
True Colors: What Your Brand Colors Say About Your Business [Infographic] The most prominent brands in the world are defined by their colors. Think of McDonald’s golden arches, the name Jet Blue, and UPS’ slogan, “What can Brown do for you?” These companies, and many others, strategically use colors in their logo, website, and product to appeal to customers. Research has found that different colors provoke very different reactions in people. Embed the True Colors: What Your Brand Colors Say About Your Business Infographic on your web site:
Diabetes Recipes | The Blue Brick | Photography and Handcrafts by Shireen Nadir My mom has recently been diagnosed with type II diabetes. Learning how to change her diet has been challenging, because so much of it feels like a list of restrictions. Other guidelines might have well been in another language for all the good they did us (what IS a complex carbohydrate?!). I’ve been doing a lot of research on how to help my mom eat better, and to make it simple, tasty and flexible for her. My research showed me a few things worth noting. The other thing I learned is that we could probably all stand to eat like diabetics. So all this leads to my new side project here at the Blue Brick :) I’m going to go on a quest for healthy, easy, tasty recipes and share them here on my blog. I’m going to start with deserts, because mom loves them and I want her to be able to keep eating things she loves. ~The Blue Brick ~ Chocolate Peanut Butter Cupcakes – Blogged here. Sugar Free, Flour Free, Butter Free and Egg Free breakfast cookies. Sugar-reduced Zucchini Bread. Like this:
Blog | Website Design Tips from Marketcircle’s Graphic Designer No one likes spending thousands of dollars on Adwords or spending countless hours in SEO efforts without seeing results. Traffic, considered a key ingredient to a website’s success, is only effective if the website they land on is well designed. The combination of high traffic and great design are essential in converting visitors into paying customers. What you want to avoid is spending a ton of effort to drive traffic to your website only to have visitors arrive and instantly bounce because your website is unattractive or they have no idea what action to take (usually because there’s too much clutter or too many options to choose from). All your hard work spent driving traffic to your website will be wasted if you don’t keep in mind a single key design philosophy: Simplicity. Our graphic designer, Alvina Fung has put together a few website tricks that you should consider when designing your company’s website. “Our website was heavily influenced by Apple. 1. 2. 3. 4. 5. 6.