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Campaign: Media Relations - Wheels & Dollbaby impresses in London Wheels & Dollbaby is a new line in women's fashion being imported from Australia by London-based fashion entrepreneur Robert de Keyser. The company appointed Ian Monk Associates to establish the brand as a must-wear range for 16 to 35-year-olds. Objectives To persuade fashion, gossip and showbiz journalists and photographers that the clothes were newsworthy as a trend-setting fashion design. To stimulate mass-market print coverage that clearly identified the brand and where it could be bought. Strategy and Plan The agency opted for a campaign of celebrity endorsement, brokering deals with a number of tabloid-friendly personalities through their agents or, in some cases, by making direct contact. Picture desks at national papers and magazines were sent information on the brand and details about each item worn. The team organised a party at the Embassy Club in London to follow on from a four-hour open afternoon for fashion press at the de Keyser boutique on Old Bond Street. Results

AgencySpy - Inside Your Agency. Deep Inside Bicoastal Arcade Edit has strengthened its roster with the addition of editors Jen Dean and Mark Paiva. Dean joins Arcade Edit from Whitehouse Post, where since 2011 she has honed her skills for brands including Google, New York Times, Cotton, BMW, TJ Maxx and Sprint. She began her commercial editing career under Hank Corwin (Natural Born Killers, Tree of Life) at Lost Planet, where spent almost 12 years. Dean discovered her love of film while studying under legendary experimental filmmaker Stan Brakhage at the University of Colorado. Paiva joins Arcade Edit with over 10 years of experience. “Mark is able to visualize the possibilities of a project from the early stages of pre-production to the finished product, and his collaborative nature has attracted a large client base that looks forward to sitting with him in an editing suite and exploring new creative solutions,” said Arcade Edit partner and executive producer, Sila Soyer.

80 Beautiful Typefaces For Professional Design - Smashing Magazine Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typeface which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. However, usually there are simply too many options you can consider, which is why you need time to find the option you are most comfortable with. Although the choice usually depends on clients’ requirements, it is necessary to have some pretty starting points for your font decision. Every now and again designers stumble upon the very same problem: the choice of a unique and beautiful typefaces which manages to fulfill three basic tasks. Support the corporate identity, enrich the visual appearance and is compatible with the overall design. So which typefaces are “bulletproof”? We have answers. Further Reading on SmashingMag: More after jump! Classic Typefaces Classics of typography in a brief overview. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

brandflakesforbreakfast Austin Advertising & Marketing Blog & News - The Austin Egotist 6 Things A Creative Director Needs To Know Here are six things you need to know if you're going to be a happy, healthy creative director. 1. Hiring is everything. If you have terrific people the advertising business isn’t that difficult. 2. Strategies are not written by God. If the answer is yes, you’re going to have a lousy week. Sound impossible? 3. Planners, researchers and their ilk love to take a little information and turn it into a heroic vision. I was once at an advertising conference and a planning director was making a presentation. “I suddenly realized,” she said, “I had the answer right there before me. I have a different explanation for the above. From the flimsiest of observations, she drew a grand, idiotic conclusion. 4. I‘ve seen thousands of ads that were too complicated or too generic. 5. There is an old blues song that goes like this: Feelin’ goodFeelin’ goodAll the money in the world spent onFeelin’ good* The guy who wrote that lyric understands marketing better than any Stanford MBA I’ve ever worked with. 6.

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