Freemium is better than Free « Alexander van Elsas’s Weblog on n A few interesting posts drew my attention this morning. First there was Dave Winer who predicts that on-line advertisement will be dead. Not because it will completely disappear, or that it’s growth will slow down considerable. But because it will be replaced by something more valuable, commercial information. Interesting thought. I’ve always felt that on-line advertisement only makes sense when the advertisement itself has value to its user. Erik Schonfeld at Techcrucnh shows statistics that advertisement growth is grinding to a halt. Chris Anderson explains about the metrics behind a business model I like a whole lot better, Freemium. Chris provides some market statistcs on this: But that was just a hypothetical percentage split, to make a point. If you can get 5% of your user converted to paying customers then your business case can become profitable. What I like best bout Freemium is that it combines the best of both worlds. Like this: Like Loading...
De nouvelles idées • New business ideas ... • Sam Hickmann The Asymptotic Twitter Curve « What our readers want you to read! | Main | Rhythm method 2 » The Asymptotic Twitter Curve We've all been at the brain bandwidth breaking point for the last five years. Email is out of control. For those of you who don't know about Twitter, it has one purpose in life--to be (in its own words)--A global community of friends and strangers answering one simple question: What are you doing? Twitter, it seems, is the solution to the one problem we all have: it's just too damn hard to keep updating our blog every few minutes to tell the world what we're doing at that very moment. (names removed to protect the utterly bored): "Missed the bus again." "Attempting to figure out why the cat is hiding." "I'm signing off." "On bus going in to the office." "Scanning pictures of 12-year old girls in mini skirts..." "Going to bed now." "Thinking about eating." "About to start a conference call." "I'm watching my dog chase the reflection from his tags and wish I had a laser pointer!" "Washing hair. Or is it?
What Makes A Startup Successful? Blackbox Report Aims To Map The Startup Genome Generally speaking, the odds are stacked heavily against the average startup. The rate of failure among entrepreneurs and startups is startlingly high — it comes with the territory. Otherwise, entrepreneurs wouldn’t be pirates. But, what if there were a way to reduce that failure rate by cracking the formula of startup success? The entrepreneurs who founded the Startup Genome report (Bjoern Herrmann and Max Marmer), have also created a business accelerator called Blackbox, which will be leveraging the data they have collected (and will collect) from their ambitious R&D enterprise. The entrepreneurs recruited both UC Berkeley and Stanford faculty members, like Steve Blank, the Sandbox Network team, the Startup Bootcamp team, and the Pollenizer team, to help coauthor and contribute to the study. Here are 14 of the most interesting trends identified by the Startup Genome Report, some of which are intuitive and some of which may come as a surprise.
Instapaper Releases A Full API — With A Brilliant, Unique Twi$t I love Instapaper. Blah blah blah — you all know that by now. But today developer Marco Arment has released something significant that could alter the way the service is used: a full API. In his blog post on the matter, Arment dives into his tough decision making process when it comes to the API. The obvious choice would have been to either limit the API or charge for it. Instead, Arment came up with a smart third way of doing things. Arment also uses his post to introduce the first app using the full Instapaper API: Stacks for Instapaper. You can find Instapaper’s API documentation here.
Sites d’emploi : Monster et Cadremploi J’adore les editos de cadremploi. A une époque pas si lointain, je recherchais un travail. J’avais donc mis mon C.V. sur tous les sites d’emploi de la terre et m’étais abonné aux newsletters associées. J’entends ma RRH me demander d’une voix étouffée par l’angoisse : Mais pourquoi reçois tu toujours la newsletter de cadremploi ? Rassure toi RRH, je ne suis pas en recherche. Là, j’entends déjà les mauvaises langue me dire : Oui alors toi tu aimes les editos de cadremploi, tu t’es vendu au grand capital, t’as pris ta carte au medef et tu voteras Panafieu aux prochaines municipales. Et bien non justement. Cadremploi vs Monster Le 27 mars 2007, monster.fr faisait la une de sa newsletter avec le témoignage de Mireille O. [1] Actuellement en poste en tant que cadre commercial, je reste ouverte à toute proposition intéressante. Le 26 mars 2007 [2], Cadremploi faisait son edito sur le salon de la distribution, en des termes qu’on a pas l’habitude de lire sur un site d’offre d’emploi:
F.lux: software to make your life better Gartner Outlines 10 Mobile Technologies to Watch in 2010 and 201 Posted by mobile news in payment news on Mar 30th, 2010 | no responses Gartner , Inc. has identified 10 mobile technologies that will evolve significantly through 2011 in ways that will impact short-term mobile strategies and policies. Investments in mobile applications and technologies will increase through 2011 as organizations emerge from the recession and ramp up both business-to-employee (B2E) and business-to-consumer (B2C) mobile spending. “We are highlighting these 10 mobile technologies that should be on every organization’s radar screen,” said Nick Jones, vice president and distinguished analyst at Gartner . The 10 mobile technologies to watch in 2010 and 2011 include: Bluetooth (3 and 4) Two new Bluetooth versions will emerge by 2011: Bluetooth 3 will introduce 802.11 as a bearer for faster data transmission, and Bluetooth 4 will introduce a new low-energy (LE) mode that will enable communication with external peripherals and sensors. The Mobile Web Mobile Widgets App Stores
Full API now available Full API now available The full Instapaper API is now available for developers. See the Full API documentation to get started. I’ve made an unusual decision for it that I’d like to explain. Instapaper has nontrivial operating costs. Services with venture-capital backing can keep their APIs free in order to get more users, delaying theoretical profitability to an unspecified future date. Initially, I came up with two options: I could limit the API so it couldn’t be used to make a full-featured Instapaper app. Those options aren’t very good. Full API access, but only for paid-subscriber accounts. All previous API functionality will remain free and will work for any account. Instapaper’s own paid and ad-supported free iPhone and iPad apps in the App Store will continue to work for all customers. The first app The first complete Full API app is Stacks for Instapaper, a Windows Phone 7 client. OAuth 2.0 This version of the Full API requires OAuth 1.0 with xAuth. Thank you
Stratégies - Marketing, Communication, Médias, Marques, Conseils Uitgeven van je eigen boek: ontdek (je) schrijftalent | TenPages.com I Won’t Use Flickr Until They Release My Photo Hostages Freemium business models are always hard. You have to give users enough for free that they try your service out and get hooked. Then you hit them with fees for upgraded features that make it even better. With a perfect product people don’t mind paying because they feel like it’s good value. Flickr is a freemium service. On the surface Flickr’s pro service, currently $25/year, seems fair. Reasonable? But I’m guessing the real reason most people upgrade isn’t to get unlimited uploading. My Pro account expired at some point, probably because I missed an email or my credit card number changed. Flickr won’t show me that photo. That is absolutely no way to treat a customer. And it doesn’t make sense for Flickr. Will I pay the Pro fee to get these photos back? That isn’t what Flickr should want to be. Flickr has sat on the sidelines as mobile photo apps have come into their own. Photo credit: Flickr/Matthias Weinberger