Edit Huddle: The Crowd as Editor By Rachel Hyman, head of marketing at Edit Huddle Blog Errors are a Problem Think about your favorite blogs, whether they’re political, tech, or news blogs. If they publish frequently, chances are their posts have errors — something is misspelled, the grammar is wonky, or there’s a broken link. That’s where Edit Huddle comes in. Everyone on the Edit Huddle team is a huge blog reader, and we all get frustrated over errors, especially when the comment section gets inundated with people more concerned with pointing out mistakes than with having a productive discussion. We believe that there’s a large market of blog readers who would avail themselves of the Edit Huddle tool — much larger than self-proclaimed grammar Nazis who take to the comment section upon spotting errors. Thought Catalog posts about 65 times a week. The crowd is so essential to Edit Huddle because they, the blog readers, are the ones spotting the errors and flagging them to be sent to the blogger. History + Progress
4 Steps Effective Content Curation In last week’s post I laid out a case for content curation – why it can be a great opportunity for companies to engage with their customers, provide them with valuable information, and establish themselves as a trusted resource and thought leader in their industry. But no matter how airtight that case may be, the fact is theory is one thing, practice another. As Sales Benchmark Index CEO Greg Alexander points out, even if companies decide to adopt content marketing strategies, that doesn’t mean they’ll be successful. It all comes down to the value of the content you’re offering your customers, and to that end my favorite tip Alexander offers to B2B companies is, “Give away your how-to knowledge.” I couldn’t agree more. So in the spirit of that advice, here is a run-down of OpenView’s content curation process, with tips as well as a list of tools and other examples of curation models from around the web below. Step 1: Define & Conquer Note: To Share or Not to Share Step 4: Get Active
SXSW: David Carr and the Curator's Code The ease with which folks are able to blog, reblog, and otherwise reproduce (as well as remix) other people’s work is definitely among the revolutionary powers of the internet — at the heart of which is the reduction of everything to ones and zeros, which lends itself not only to obscuring the provenance of a particular work, but also to reducing the perceived value of content in general. This is a concern to anyone who values quality content, of course: if people and organizations aren’t getting paid to create, their ability to create is severely limited. At The Verge, we follow a time-tested method of attribution. Of course, information is not always used fairly, and attribution isn’t always sufficient. "I feel like such a token," Carr said at one point, addressing his fellow panelists as much as the audience in Austin this weekend. Related Items david carr content sxsw curation sxsw2012 the curator's code
The Future of Collaborative Social Video Curation Is Here: Zeeik Paves The Way Robin Good: Zeeik is a new web-based video curation site with a unique slant and some very innovative ideas. Its key features provide some very stimulating ideas on how in the future you may go about curating, navigating and collecting video to create a guide or make sense of a specific topic. 1) Collaborative Curation First of all, Zeeik is designed in a way that puts the topic of curation at the center, while allowing multiple users to contribute, search, find and select which video clips would be most appropriate for it. "Users collaboratively make zeeiks in request-and-replay manner." 2) Topic and Level Navigation Second, Zeeik introduces (thank you guys for showing curation startups where is the next gear) a rudimental but still highly effective navigational gizmo, allowing any topic to be easily segmented into many sub-topics and levels. 3) Search, Collect and Excerpt Video Content Sample Zeeik: More info and sign-up:
Havas Buys Majority Stake in Crowdsourcing Ad Agency Whether there is wisdom in crowds, a leading advertising holding group sees opportunity in the idea. Havas, the French holding company that owns agencies like Euro RSCG Worldwide and Arnold Worldwide, is buying a majority stake in Victors & Spoils, an agency that specializes in crowdsourcing – that is, open innovation, online, to come up with ad concepts in collaborative fashion, rather than using traditional models like teaming up a copywriter and an art director at an advertising agency. The deal, formally announced on Tuesday morning, comes two and a half years after Victors & Spoils was opened by three executives in Boulder, Colo. Victors & Spoils has worked for marketers that include Coca-Cola, Converse, Discovery Channel, Dish Network, Gap, General Mills, Harley-Davidson and Levi’s jeans. Havas is acquiring a majority stake in Victors & Spoils from the Tango Group, a private investment company, said John Winsor, chief executive of Victors & Spoils. Mr. Mr. Mr. Mr. Mr.
Five Ways Crowdsourcing Can Accelerate Your Start-Up Crowdsourcing is a multifaceted creature, one that can put the power of automation and the flexibility of distributed work into the backbone of your start-up. Here are five simple ways you can use crowdsourcing accelerate your startup: 1. Crowdfunding is a new way to raise money online that is gaining popularity. Platforms like Kickstarter, Indiegogo, and Rockethub have helped launch donation-based platforms into the limelight. Currently illegal in the U.S., but perfectly legal in parts of Europe, equity-based crowdfunding is where people buy an ownership stake in your business. There are two ways to legally crowdfund your for-profit startup in the U.S. Another possibility for the more risk tolerant is to pre-sell a yet to be developed product. One of the myriad Kickstarter projects seeking funding. 2. Sites like Idea Offer and Jig can give start-ups a great place to go when they are stuck for ideas. 3. Need a new name for your company or product? 4. 5. 6.
Storify description, Social Networking Downloads List By 30 Day Change Take a dash of Tumblr, and mix in a cup of Pinterest. Sprinkle it with Facebook and top it off with Twitter, and you'd have Storify, a social media curation service that's a whole lot easier to use than it is to describe. Storify is designed to let its users tell their own stories, creating them from content found around the Web. To use the service, you simply sign up for an account (or link it to your existing Facebook or Twitter account) and begin creating. Storify's two-paneled interface lets you collect content on one side, and then drag it over to the other side when you want to use it in your story. The Media panel, which sits on the right side of the screen, is where you find content. Once you've found the content you'd like to use in your Storify story, you drag and drop to add it to your story, which you create in a panel on the left side of the screen. One of the biggest concerns about curation services is copyright. --Liane Cassavoy
Curation vs. Content Creation in 2012 : Innovation Content may still be king, but here's why you need to be paying more and more attention to curation. January 23, 2012 It’s no longer enough just to blog. Collecting good posts, pictures and information creates value. Here's how to understand and manage this new wave. 1. Blog posts, articles, e-books, comments and what we see on Facebook and Twitter, Google+ and LinkedIn, all of that stand-alone information, is content. Many experts prove themselves by offering content. 2. Once, there was value to finding information. 3. The need for curation is proportional to the deluge of content. 4. When people I know and respect post links to posts, articles and other content that interests them that’s curation. 5. According to SWAG (scientific wild-assed guesses), what’s really hot right now aren’t the new social media platforms, because Facebook, Twitter, Google+ and LinkedIn and a few others have so much critical mass and momentum. 6. 7. 8. 9. We’ve known this for years. 10.
Content Curation: Truths, Threats, Motivations and Opportunities This is a cross-post from Altimeter Group Researcher Jaimy Szymanski’s blog. Follow her on Twitter here. Curation is taking over the digital content scene. Applications used for curation of content (often dubbed "productivity" apps) are quickly multiplying in the iTunes store. Take a look at your Facebook timeline, Twitter stream and blog. The Basis for Curation The foundation underlying the act of curation isn’t new in the digital space. Adding to that foundation is the issue of data management. Related, this leads into my initial reaction to the trend itself. This brings up other unnerving questions as well: With curation on the rise, what effect will this have on the creation of new, interesting, valuable and thought-provoking content online? You see where this is going: Curation gives way to a theoretical death to creativity, making way for the strengthening of the digital native’s ability to pass off laziness as content creation. Motivations Behind Content Curation and Sharing
Crowdsourcing Haiti From March 10th to 31st this year the Ministry of Tourism of Haiti ran an open call for people all over the world to submit logos and slogans. Current Haiti tourism logo The winners will receive round trip plane tickets to Haiti, 3 nights and 4 days and a meeting with Stephanie Villedrouin, Haiti’s Minister of Tourism. Haiti flag “Now it is time for you to vote and help us decide which logo and which slogan will reflect the best the new image we are looking for Haiti!” The top-rated submissions at time of publishing View all 191 logos. Quite a difference in submissions between this approach and one where the entries are solicited from consultancies and designers — although the brief was certainly brief: “Imagine, create, compose, and draw the Haiti of your dreams!” Remember when Zambia tried the same thing? Via Xavier Delatour.
威客-猪八戒网，中国最大的威客网站 Zeeik: Social Video Curation Zeeik.com attempts to collect the best video information available on a given topic. Zeeik launched last month – a bold attempt to penetrate an overly saturated market, where video sharing sites rise and fall, each desperately trying to appeal to video consumers, some with novel ideas, some redundantly rephrasing the obvious. Fortunately, Zeeik does offer a novel approach, but it has a long way to go to become a power player. Zeeik likes to define its purpose as a “social video curation” platform, where users can share and organize online user-generated video content on specific topics. Even bolder, Zeeik defines itself as Pinterest for video, except that it targets “knowledge seekers” and not “entertainment seekers.” That’s like saying that Zeeik is not willing to cater to the web’s most massive audience. “Some people have said that Zeeik.com is a Pinterest for video, but we are more focused on knowledge seekers, not entertainment seekers,” said Tae Sung Chung, founder and CEO.