15 Essential Social Media Resources You May Have Missed It's happened again. Another week, jam-packed with expert insights, has flown by. You've probably caught a few of the week's essential resources, but there's always that chance you missed something that could transform your social media or business strategy. Here at Mashable, we don't like to take those chances, so we've gathered up the week's essential reading and prepared this one-stop-shop for the guides, lists, interviews, and how-tos you may have missed during a hectic week. Get ready to dig into these 15 posts that will render you more knowledgeable and engaged when you come out on the other side. Social Media 5 Stellar Ways to Explore Space Using Social MediaThe far reaches of outer space have never been closer thanks to the wonders of social media. For more social media news and resources, you can follow Mashable's social media channel on Twitter and become a fan on Facebook. Mobile Business
The Chocolate and Peanut Butter of B2B Social Media and Search There has been lots of discussion around B2B social media as a means to build brand awareness. This awareness translates into leads, or sales, by keeping the company’s brand in your mind so that when you make purchase recommendations or decisions, the company comes to mind. This level of brand awareness is not built overnight. It takes time and money, and traditionally included expensive advertising, which is not always available for B2B companies. Here’s how the social web automates that process of building top of mind awareness. What does Google want to do? What is the point of creating blog content and distributing it out across the social web? Now here comes the chocolate and peanut butter part of the post. This means your prospects don’t have to remember the name of your company because Google does it for them. Have you created a social web content strategy that drives traffic back to your site so Google can view your site as relevant to your prospects?
Maslow’s Hierarchy of Enterprise 2.0 ROI | CloudAve You may be familiar with Maslow’s Hierarchy of Needs. It’s a theory Abraham Maslow proposed in 1943, that provides a pecking order of human needs. At the bottom of the pyramid are physiological needs: breathing, food water, etc. The fundamentals needed for basic survival. The needs then climb the pyramid, becoming more intangible as one goes along: safety, love/belonging, esteem, self-actualization. The theory’s structure of moving from tangible/tactical needs to those that are intangible and more impactful is actually well suited for another purpose. Maslow’s Hierarchy of Enterprise 2.0 ROI The decision to purchase an enterprise software application is one that generally demands a variety of different views about benefits. Working our way from the bottom up… Cost Savings Saving money is one of the easier ways for an enterprise decision-maker to justify an investment. Saving money occurs in multiple ways when it comes to software. Revenue Generation Customer Satisfaction Happy customers. 1.
"Are Your Ears Burning?- 20 Tools for Tracking Social Media Mark By Merle Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. Participating in social media doesn't take a lot of money, but it is very time consuming and businesses want to know that all of this investment in time is paying off. There are many different forms of social media, so it's impossible to use them all. So how do you monitor all the buzz? Let's take a look at some of the measuring and tracking tools at your disposal: 1) : A search engine for Twitter.
Study: Most Effective B2B Social Media Tactics are IT ‘Lite’ Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners. According to a new study involving more than 1,700 small business leaders, companies marketing to small businesses would be well advised to focus on social media tactics requiring little IT investment, such as webinars, podcasts and establishing a presence on top social networking sites, before pursuing more IT resource intensive initiatives such as creating a company-managed online community. The study, conducted by Business.com, finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement. The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. Photo credit: p_kirn
Social Media Toolkit The barrier for getting started with social media is low, it’s dependent on your involvement level, objectives and goals. The facilitators of the message, our tools, are the key components that make it all work. They are the tools in our digital toolkit that every strategist, marketer and PR professional should already be learning and using. Tools for your social media toolkit can be broken down into the following categories: Your Black Box – The flight data recorder for the Web The default tool in any toolbox always starts with Analytics. Listening: monitoring the social web and beyond If you’re a PR professional or marketer who uses social media for marketing purposes, you need to be able to listen and monitor your surroundings for conversations about your clients and their respective brands. The other limitation is data harvesting and processing. Alerts: Yep, there is an app for that Every social media toolkit needs to contain a listening station. The White House – Home Base, Your Blog
List Of Top Social Media Network Sites | Showcases | instantShif Social Media Networking really important for people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail, blogging, instant messaging, photo sharing and gaming services. Social networking has created new paths to communicate and share information. After being researching last few weeks Now we glad to present the List of Top Social Media Network Sites which may help you in sharing information and networking all at the same time.
10 Essential Social Media Tools for B2B Marketers This series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today! Like anything else, social media marketing is easier, more efficient and more effective if the marketer has the right set of tools. While hundreds (if not thousands) of tools and services exist for social media marketing, many are still primarily aimed at either consumers or B2C marketers. We've raided our own toolkits to come up with some of the best tools and services for B2B marketers that want to get the most out of social media. 1. The mac daddy of web-based CRM products hasn't been afraid to embrace social media. One of the best applications for B2B marketers who use Salesforce.com is Salesforce for Twitter. What makes this fantastic is that you can assign cases or leads based on a tweet directly in the CRM that can then be followed up on and monitored along with the other aspects of your work flow. 2. 3. 4. 5. 6.
Real Time Search & SEO for Your Online Marketing Mix - Onlin Since late 2009 when Google introduced real time search, the concept has gained a lot of attention. Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!. As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results. For web searchers, real time search means the ability to discover breaking news the minute it’s happening. For marketers, it presents a whole host of opportunities to increase online visibility. Here, we’ve provided five ways to leverage real time search in your online marketing efforts. 1. With real time search, frequently publishing online content becomes a must. Tweets and Facebook fan page updates: Micro content from social sites now has the ability to appear in search results. 2. Creating a core group of brand advocates is important for a number of reasons. 3. 4. 5. Consider these few mobile SEO tips:
30 Top Blogs For Social Media Updates | Showcases Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers. In nutshell, Social media describes websites that allow users to share content, media, etc. Common examples are the popular social networking sites like Friendster, Facebook, Twitter, MySpace, etc. Here we listing and describing Top Blogs For Social Media Updates that you should read. Social Media Networking really important for people who share interests and activities, or who are interested in exploring the interests and activities of others. Social networking has created new paths to communicate and share information. Components Of Social Media Publication Tools :
7 Online Video Tips Every B2B Marketer Should Know Making and distributing good B2B video content takes time. It isn’t a quick process to arrange a video shoot, edit video and then upload it to the social web. This work though can come with a substantial pay-off if as a B2B company you understand how to do the little things to maximize the effectiveness of online video. When it comes to online video several issues exist. – This first tip is so simple but so many businesses don’t do it. – This is a tactic that may add a little more time to getting your video published, but is completely worth it. – People have short attention spans when it comes to the web. – More than 90 percent of the videos watched online are watched on YouTube. – Uploading online video, especially if it is high quality or HD, takes a significant amount of time. – Being interesting on video is not as much about knowledge as it is tone and personality. – It is easy to forget that people watch video all across the web, since video is embeddable.
9 Tools to Help Live-Stream Your Newsroom “We’d like to write blog posts, but don’t have time.” That’s the oft-heard lament in newsrooms. More and more traditional journalists recognize the benefits of blogging and social media, but many just can’t figure out how to add them to their existing workload. I have a solution that seems to work in our newsroom. When faced with this issue, I recommend colleagues do everything they usually do, such as have brainstorming sessions, take part in editorial meetings, do research and collect web links — except now they should do it publicly. So now, for example, brainstorming can be done with a wiki-like tool, and notes from a meeting or background research can become a blog post. I call this approach “live-streaming the newsroom.” Below is an overview of the tools we used and discussed during the workshop. Tools for (Almost) Instantaneous Blogging Mindmaps In preparing the project, I published a MindMeister mindmap that charted out various social media tools. Mindset Related
"Streams of Content, Limited Attention: The Flow of Information "Streams of Content, Limited Attention: The Flow of Information through Social Media" danah boyd Web2.0 Expo New York, NY 17 November 2009 [This is a rough unedited crib of the actual talk] Citation: boyd, danah. 2009. In his seminal pop-book, Csikszentmihalyi argued that people are happiest when they can reach a state of "flow." Consider what it means to be "in flow" in an information landscape defined by networked media and you will see where Web2.0 is taking us. As of late, we've been talking a lot about content streams, streams of information. Those who are most enamored with services like Twitter talk passionately about feeling as though they are living and breathing with the world around them, peripherally aware and in-tune, adding content to the stream and grabbing it when appropriate. For the longest time, we have focused on sites of information as a destination, of accessing information as a process, of producing information as a task. To many of you, this seems like old news.
B2B social media spend to increase to $4.8 billion by 2014 | Social media agency London | FreshNetworks blog According to a recent report by emarketer, business-to-business (B2B) spending on social media is set to increase dramatically over the next few years. Outsell, a company who provides business intelligence for publishers and information providers, estimates that B2B marketing on social networks will grow by 43.3% in 2010. Perhaps even more interesting is Forrester Research’s prediction that B2B firms will spend $4.8 billion on social media marketing by 2014 – an increase of $2.3 billion in comparison to 2009 spend. Emarketer’s Evelyn Jung, author of a new report called “B2B Social Media Marketing Heats Up”, believes that B2B marketers will realise they can use social media to generate quality leads and to position themselves as thought leaders in their industries. Currently B2B marketers tend to spend their money on customer communities, podcasts and blogs.