Heineken Italy. Case Study - Champions League Match vs Classical Concert (Real Madrid, AC Milan)

Ambient Media, Guerilla Marketing 5 Ways Foursquare is Changing the World Sometimes the smallest changes in the status quo can have the greatest impact on the world. So while Foursquare may appear to be nothing more than a mobile application getting excessive buzz, it's actually fueling the location-based mobile space with unique creativity that competitors can't copy fast enough. The real-world effects of the game are also quite pertinent. If you need proof, we've dissected how the startup is creating a new currency, turning social activity into a game, redefining what it means to be a regular at an establishment, pioneering a deeper connection between place and patron, and putting people focus on higher education. 1. Customer loyalty programs tend to involve old fashioned punch cards, but even those that are electronic don't take into account your social media mentions. Tasti D-Lite may be first to realize that a Foursquare check-in has monetary value, but this won't be the last time we'll see social media be treated as a currency. 2. 3. 4. 5.