Bing Launches Its Election Site, Lets You Filter News By Political Perspective Better late than never. With less than two weeks to go before the U.S. presidential election on November 6, Microsoft’s Bing just unveiled Bing Elections. The site features news results from major U.S. publications that can be filtered by political preference (right, left, center), as well as an interactive map with election results and sentiment analysis across key issues based on data from Twitter and Facebook. It’s surprising that Bing is only launching this site so late in the game, but the result is actually quite interesting. The most interesting and unique feature about the site is probably the news site that, as Microsoft puts it, “lets people filter the news the way they like it.” Here is the full run-down of all of Bing Elections’ features:
100 cotton Glasgow Alphabet Teatowel by illustrationetc How to Spot the Future | Wired Business Photo: Brock Davis Thirty years ago, when John Naisbitt was writing Megatrends, his prescient vision of America’s future, he used a simple yet powerful tool to spot new ideas that were bubbling in the zeitgeist: the newspaper. He didn’t just read it, though. He took out a ruler and measured it. As clever as Naisbitt’s method was, it would never work today. This may sound like a paradox. So how do we spot the future—and how might you? It’s no secret that the best ideas—the ones with the most impact and longevity—are transferable; an innovation in one industry can be exported to transform another. This notion goes way back. Sometimes the cross-pollination is potent enough to create entirely new disciplines. More recently, the commonalities between biology and digital technology—code is code, after all—have inspired a new generation to reach across specialties and create a range of new cross-bred disciplines: bioinformatics, computational genomics, synthetic biology, systems biology.
Lesson | Guest Post | Who Are You Online? Considering Issues of Web Identity Wednesday (Feb. 6) is Digital Learning Day, an annual opportunity to contemplate the place of technology in the classroom and in our lives. Last year, we celebrated by digging through 40 years of New York Times reporting on technology in education to find gems like the 1982 article “Computers Alter Lives of Pupils and Teachers.” This year, we have a student essay challenge, and we have also invited a guest post from Common Sense Media, an organization “dedicated to improving the lives of children and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology.” We collaborated with the Common Sense Media writer Kelly Schryver to focus on the increasingly important and nuanced question “Who Are You Online?” – Katherine Schulten and Shannon Doyne Who Are You Online? Are You the ‘Real You’ Online? What kinds of things do you tend to post online, and how much thought do you give to choosing or creating them?
Why you need Empathy to Succeed in B2B Lead Generation Marketers constantly send marketing messages into their target market either to establish themselves as a thought leader or to genuinely help businesses by offering solutions to common industry problems. But among the thousands of blog posts, news articles, whitepapers, slides and infographics that circulate on the web on a daily basis, how can one get the attention of prospects – those who are really in the market to acquire services or products? The answer is empathy. Now, empathy is more than just saying ‘I understand you’ or ‘I know exactly what your business is going through’. So how exactly can you do that? “If there has been one thing that’s been instrumental for me in becoming a more effective marketer for our own agency and for clients, it’s making a daily effort to try and think of things from the audience perspective,” says Lee Oden of TopRank Online Marketing Blog. For Oden, not everyone knows what they want. “Always ask: What do they care about?
Interview: Sherry Turkle, Author of 'Alone Together' As soon as Sherry Turkle arrived at the studio for her Fresh Air interview, she realized she'd forgotten her phone. "I realized I'd left it behind, and I felt a moment of Oh my god ... and I felt it kind of in the pit of my stomach," she tells Terry Gross. That feeling of emotional dependence on digital devices is the focus of Turkle's research. Her book, Alone Together, explores how new technology is changing the way we communicate with one another. "The pull of these devices is so strong, that we've become used to them faster than anyone would have suspected," says Turkle, a clinical psychologist and the founder of MIT's Initiative on Technology and Self. When Turkle asked teens and adults why they preferred text messaging over face-to-face conversation, they responded that when you're face to face, "you can't control what you are going to say, and you don't know how long it's going to take or where it could go." Interview Highlights On young children using digital devices
Gary's Social Media Count Click for App Store Page Original Counter and Post from 24 Sep 2009! June 2013 ‘Social’ Update (mobile, games & heritage to come) June 2012 ‘Social’ Update August 2011 Update ABOUT Living statistics – Many of us who have been following social media since the early 90s are very sensitive to today’s exponential growth in usage of the sharing web. If you want to embed this on your page just click the button in the bottom left of the app to copy the code to your clipboard OR use the code/s in the boxes at the bottom of this post. More about the Count – I quickly built and coded the app based on data culled from a range of social media sources & sites originally at the end of Sept 2009. The social web has exploded in the last year and below are some of the social media statistics based on key data points that the ‘Gary’s Social Media Count’ is based on (many will be updated!). UPDATED/REARRANGED Jan 2011 – TAKING INTO ACCOUNT VARIOUS 2010 STATS Some of the sources for the mobile counter
Elements April 18, 2014 The Antisocial-Media App A few weeks ago, I was in a café across the street from my house, having just put in an order for the first cappuccino of the day, when a woman walked in with her young son. I recognized him as one of the children who is regularly looked after by the same child minder as my own son. The woman, on the other hand, I had never seen before. The boy obviously recognized me, too, because as his mother was placing her coffee order he smiled up at me and said hello. April 17, 2014 Little Lies the Internet Told Me Everyone knows about the big Internet scams: the e-mails advertising diet pills, the proposed Nigerian bank transfers. Take search. The Happiness App On a sunny morning, Ofer Leidner, a co-creator of an app called Happify, sat in a meeting room at the Fueled Collective, in SoHo, where about half of Happify’s staff works in a corner of a large, open-plan space, among some twenty other startup teams. ...Continue Reading >> April 16, 2014 April 15, 2014
What's your digital footprint? Take this quiz and find out! I developed this quiz with members of my personal learning network (found at end of post) to get students thinking about their digital footprint. The quiz was created at the request of high school students I spoke with who thought the creation of a such a quiz could lead to a smart conversation about ways students can update their digital footprint so that it is one that leads to college and career success. Check it out with your students and let me know how it goes in the comments below. How’d you do?
B2B Lead Generation: What are the most important metrics to track? In business, you can’t define success if you don’t know how to measure it. Hence, metrics are important in giving marketers an idea as to how their efforts are faring. The only problem is that there are a lot of metrics that could be measured; so which ones really need attention? Before you answer that, it’s important to know why you need to identify the right metrics to track. You wouldn’t want to spend a lot of time and effort in computing and analyzing data which in the end wouldn’t be able to help you improve anyway. Although there are no standard metrics across all business types, there are those which must be tracked under any circumstance. Below is an excerpt from a cheat sheet released by Marketo entitled 5 Lead Generation Metrics Every Marketer Should Track: 1. Marketers must acknowledge that not all leads are created equal. 2. All marketers have limited resources. 3. 4. As a lead gen marketer, your job is to determine what programs to run. 5. White Paper courtesy of Marketo.com.
Practically Applied: A Month of Creation in #digcit One of the struggles that I have had teaching computer classes and even adult professional development over the years is the artificial nature of the exercise. While there are a few notable exceptions and tried & true lessons, the teaching of computers is typically taught as a series of artificial "problems" and walk-through solutions. Students for the most part recognize this and go through the motions to a greater or lesser extent depending on how much they value their grades. Thus, when we decided to recast the curriculum for Computer Applications as a course in Digital Citizenship (#digccit) based heavily on the ISTE National Education Technology Standards for Students, one of our implicit goals was to make the student experience more real and more relevant. Context: Brebeuf Jesuit runs a modified-modular schedule. The course has built-in discussion time where students bring in articles on technology trends, news, or events that they have discovered and share with the class.