The Future of Photo-Sharing Apps The tiny Instagram app grew to a gigantic 27 million users during its first year in the App Store. It has inspired real-life Instameet-ups, Instagram art shows and a community based on love for the image, where users can post and receive feedback from other visual thinkers. Instagrams are not only the new Polaroids when it comes to party pics, they've become a way for users to communicate visually, sharing inspiration and ideas (well, iPhone users anyway - the Android app is due out soon). But Instagram isn't the only app capturing smartphone users' visual imaginations. Instagram owns the mobile photo-sharing space, so why compete with it? "A lot of our thinking starts off with the assumption that we as a platform assume that Instagram is the camera," Piictu CEO Jon Slimak tells ReadWriteWeb. Piictu: Visual Communication, No Filters Allowed Piictu does not offer the filters of Instagram, which can easily be used to one-up other users' hipness factor. EyeEm: Organize by Content
11 Social Media Marketing Lessons from the Old Spice Campaign The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. It has longevity and endurance that has been achieved through a mix of several reiterations as well as using online and offline marketing, social media and PR that has kept the original content bubbling across the Web. Wieden + Kennedy created the original ad for the Super Bowl for their client Procter and Gamble the owners of the iconic Old Spice brand. The ad featured former NFL athlete Isaiah Mustafa and was a a video centric marketing campaign that combined both traditional and social media. The Old Spice Campaign Facts and Figures Here are some of the numbers that were the result of the continuous marketing campaign. The number one most viewed sponsored channel on YouTube236 million YouTube Views80,000 Twitter followers in 2 daysFacebook Interaction increased 800% with the personalized videos (Fans now total over 1.5 million)Sales figures increased by 107 % 1. 2.
Startup Spotlight: ReadyPulse turns Twitter, Facebook followers into ‘brand advocates’ Srinivas Penumaka There’s no shortage of folks developing tools to help companies make sense out of social networking chatter. Last year, Salesforce.com gobbled up Radian6 for up to $326 million, while other Seattle upstarts such as Prosodic, Simply Measured and Visible Technologies also are attacking the opportunity. Nonetheless, despite the competition, ReadyPulse — founded by former Microsoft employees Srinivas Penumaka, T Vinod Gupta and Mihir Vaidya — believes it can make inroads. We chatted with co-founder and president Penumaka for the latest installent of Startup Spotlight. Explain what you do so our parents can understand it: “ReadyPulse helps marketers convert passive audience to brand advocates with audience, content scoring, segmentation, leaderboard and analytics.” Inspiration hit us when: “We realized that social marketers are spending a lot of effort in figuring things out and everything was being done in an experimental basis. VC, Angel or Bootstrap: “Seed round.”
6 Ways to Acquire New Customers via Social Media We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different challenges when it comes to customer acquisition: "If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day," says Lisa D'Aromando, social media community manager at Equinox. "I'm a big believer in creating and sharing meaningful content," says Danni Snyder, co-founder and creative director at jewelry brand Dannijo. But what does it all entail? 1. There are 340 million tweets sent per day — odds are that a few of them are referencing your brand, though you may not realize it. The key is to be proactive. But the search tactic works for more than just food concepts. 2. But the pics need not be product-focused. 3. 4. 5. 6.
¡Marketing antropológico! desafíos de ayer y hoy Sí… de sorpresa en sorpresa nos lleva la eclosión y penetración del Social Media. Desde que apareció Facebook en nuestras vidas, no hemos hecho más que descubrir “nuevas fórmulas” para establecer relaciones. © vladgrin - Fotolia.com Definitivamente, si ponemos imágenes a las última década, nos encontramos con un antes de la crisis; donde todos disfrutábamos de los símbolos que otorgaban poder y estatus (gracias siempre al “crédito al consumo” y la aislación y si era posible, enriquecimiento, a costa del otro) y un después, donde el Social Media nos ayuda a exaltar al “ángel” que todos llevamos dentro y transformarnos – al fin- en seres sociales. De la reflexión anterior es que nos acogemos para explicar el auge de conceptos como confianza, experiencia, emoción, relaciones, vínculos, suma de influencias, unión de fortalezas y construcción de marcas, personales y de empresa. Si no escuchas, sólo puedes transmitir tu mensaje. ¡Se amable, no hay contacto visual! No engañes a tu cliente.
College News, University News, College Sports, Campus Life - HuffPost College 5 Ways to Boost Your Digital Media Career in 2012 Hanson Hosein is the Director of the Master of Communication in Digital Media at the University of Washington. He’s written Storyteller Uprising: Trust & Persuasion in the Digital Age, and the host of Four Peaks on UWTV and has advised Microsoft, CVS Caremark and MasterCard on digital media storytelling strategies. As 2011 comes to a close, the economic situation remains bleak. Yet with the rise of social media and the rapid advance of technology — particularly mobile — there’s increased interest in more specialized graduate programs that give priority to certain skills and strategies. 1. It’s all about the consumerization of tech. 2. The digital age is a great democratizing opportunity: Anyone can broadcast his or her creations to the world. 3. Those who hold these positions possess a literacy in social media platforms and strategies. 4. In that case, you’ll have to get comfortable with numbers and critical analysis. 5. Social Media Job Listings
4 Ways to Tweet as a Visual Brand This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Companies that rely on a visual or photographic web presence often find it difficult to convey their media on Twitter. Take, for instance, apparel brands that need to get social media eyes on their merchandise, or a design firm that seeks exposure. How can these types of businesses ensure that Twitter followers see their wares? Ecommerce or design companies may prefer Facebook, due to its inherently visual and expansive nature. However, businesses these days can’t afford to bypass Twitter entirely — especially because many people keep their Twitter feeds open all day long. Read on to discover four pillars of “visual tweeting,” or how to make sure that your Twitter followers get the picture. 1. That said, people come to visual-centric brands for a reason. Amazing new borderless display from LG. 2. 3. 4.
How to Recruit with Facebook So you've got a great job that's waiting to be filled at your company, and you decide you want to tap into the already measured power of social media recruiting. You start to wrestle with the big kahuna, LinkedIn, and you're also covering niche social media sites for your industry. But you may be ignoring an intensely powerful tool hiding right under your nose — Facebook. The social media mega-site has proven successful for snapping up young professionals, but it can be a great resource for finding talent at any level. According to this infographic by HireRabbit, 48% of all job seekers (and 63% of those with a profile) did social media job hunting on Facebook in the past year.
Redes sociales para humanizar la marca, el caso Ford La idea que defiende que el uso del social media es el mejor camino para conectar con los consumidores es cada vez más aceptada, sin embargo las exigencias de proximidad de la conversación en las redes sociales dificultan su gestión a las grandes compañías. Charlamos con Emmanuel Lubrani, senior manager de Earned Media de Ford Europa. El esfuerzo de Ford en marketing en Europa tiene muchos frentes, el patrocinio de la Champions League y el del Masters 1000 de Roma sirven como ejemplo de la inversión que la compañía está dispuesta a realizar para posicionar su marca, pero como asegura Emmanuel Lubrani, “el social media es un elemento clave para humanizar la marca y darle personalidad (…), es uno entre otros (elementos del marketing), pero es donde está la gente y el impacto puede ser muy grande”. Y ¿qué tan importante es el social media dentro de la estrategia general de marketing de Ford? Emmanuel Lubrani, senior manager de Earned Media de Ford Europa El mercado europeo La conversación
13 Reasons Why Using Social Media for Business is Non-Negotiable! Is there ever a time when having a social media presence is an option? I believe the answer is no, in this day and age as a business you can’t afford NOT to leverage social media. Here are my 13 Reasons why using social media for business is not negotiable. 1. Consumers are more and more savvy about who and where they purchase products from and people will take the time to research online before making a purchase. 2.Humanizes your brand Copying and pasting marketing lingo into social media just doesn’t work. 3. Your sphere of influence is the people in and around your brand that you interact with. 4. Your industry or niche is represented on Facebook and Twitter. In 2011 Emarketer estimated that Facebook’s revenue from advertising was $3.8 billion and that could be $5.2 billion in 2012.Emarketer also said that almost 40% of small businesses that sell on Facebook say it is their soles sales channel. Companies are paying a lot of money to advertise and grow their brands in social media. 5.
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