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Mother London

Mother London
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BeerCamp at SXSW 2011 BBH Johnnie Walker has launched a new global 'Keep Walking' integrated campaign fronted by its latest 'From the Future' spot via BBH London. This week marks the launch of major new brand work for Johnnie Walker globally and the evolution of our iconic "Keep Walking" campaign. The integrated campaign kicked off with a social content platform, #NextStep, which sees Johnnie Walker filtering the web to provide a globally curated feed of content; a service designed to inspire our communities and help them move forward on a daily basis. At the centre of the campaign is our new brand film, 'From the Future', written by Nick Gill and directed by Fredrik Bond, which marks a step change in the tone, look and feel of the Johnnie Walker brand, in a bold move to refresh and modernise its communications and make it more relevant to progressively minded drinkers around the world.

amnesty Amnesty International // Making the Invisible visible Le collectif allemand Mentalgassi a réalisé un collage urbain pour Amnesty International sur le thème « rendre l’invisible visible ». Cette « image-seconde » n’apparaît complètement qu’en fonction de la place qu’occupe le passant et représente Troy Davis, un citoyen américain ayant passé 19 ans dans un « couloir de la mort », condamné sans preuve pour un meurtre qu’il a toujours nié avoir commis. Troy Davis: Making the invisible visible from Amnesty International on Vimeo. Malgré le retrait de 7 témoins sur les 9 qui avaient mené à son emprisonnement et les doutes grandissants quand à sa culpabilité, Troy Davis est toujours emprisonné et fait partie des nombreux oubliés de la justice qu’Amnesty International a choisit de défendre. On vous invite aussi à aller jeter un oeil aux autres réalisations du collectif ici. Via Amnesty International Opération de guérilla marketing sous forme de stickering pour Amnesty, sur la pancarte : Via via

Agencia de Branding Barcelona | Madrid - Morillas Petit Guide de Survie - Boomerang 2011 leg. Actions Citoyennes La ville de New-York est connue pour être l’une des meilleures villes en terme de qualité d’eau du robinet au monde, et pour sensibiliser ses habitants aux problèmes que rencontrent des centaines de millions de terriens à l’accès à l’eau potable, l’agence new-yorkaise DDB a monté une excellente action citoyenne. A l’occasion de la journée mondiale de l’eau (22 mars 2012), l’agence a placé des distributeurs de gobelet là où l’eau de la ville est rejetée pour inviter les new-yorkais la boire. Sur chaque gobelet était écrit un message indiquant les ravages que provoquent les eaux insalubres dans le monde tels que « l’eau non potable provoque plus de mort qu’une guerre » ou encore « 4500 enfants meurent chaque jour à cause de l’eau non potable ». L’ONG Water is Life accompagnée par l’agence DDB ont réalisé une excellente campagne de sensibilisation. via shareshareshareshare Sources: ici et là. Auparavant, une campagne de teasing a été orchestrée afin de donner l’envie d’y participer. via via

KKLD* - Strategy, creativity and innovation for the era of digital disruption - Berlin, New York. Joint London - Nik Upton Richard was unaware that a degree in English literature and a stint running Italian nightclubs was preparing him for a career in advertising. A year at Ogilvy & Mather having the smooth edges roughed up by brutally direct Ford car dealers helped him get a job at Bartle Bogle Hegarty in 1994. He joined the week Levi's Creek went on air, and his obsession with eye-popping ideas that transform businesses and brands was triggered. Over the next 13 years he learnt his trade working on and leading several of the agency's domestic and international flagship accounts, including Audi, Polaroid, Sony Ericsson, Barclays, Gordons Gin and Warburtons. Always as driven by results as by the content itself, he authored the award-winning 1998 Audi IPA Effectiveness Paper. Blessed with good timing, his leadership roles at BBH London (Head of Account Management, New Business Director) occurred when the agency won three consecutive Campaign Magazine Agency of the Year titles.

Grupo Ogilvy & Mather works: design, webdesign, branding Web design Designing and building websites is something we never stop doing, and we love every second of it. Most likely, we`re even doing it right now as you are reading this. How exactly are we doing it? We set proper goals, work out a perfect concept, add a bit of craziness, mix with impeccable graphical work, and build everything using the trendiest and up-to-date technology. It`s more or less like this every time, all the time. Our awards Working just to make money? Words are too weak for us to say how totally happy we are to get support from those who share our vision. Web sites and web pages conceptualized and designed by our studio: PromoHeads PromoHeads advertising agency.Web site, corporate identity and promo tool design. 11 DEC 2011 Coming soon...

Blake Allen Design | Elements & Principles.™ Shelton Fleming | Our work | Coca Cola | Latitude | The idea behind the experience Latitude Coca Cola Events A challenging internal summit meeting that set a new benchmark for innovation and tangible results. The idea behind the experience Return to case study The idea behind the experience Coca-Cola’s business in Africa was falling short and needed a fundamental overhaul. This was never going to be easy, but we knew that the only viable way to achieve this was to bring all 400 of them together for an intensive, highly collaborative experience. The results were extraordinary and exceeded everyone’s expectations. We know that bringing people together in one place for a brilliantly devised meeting is the most powerful way to engage and empower a team.