BBH Johnnie Walker has launched a new global 'Keep Walking' integrated campaign fronted by its latest 'From the Future' spot via BBH London. This week marks the launch of major new brand work for Johnnie Walker globally and the evolution of our iconic "Keep Walking" campaign. The integrated campaign kicked off with a social content platform, #NextStep, which sees Johnnie Walker filtering the web to provide a globally curated feed of content; a service designed to inspire our communities and help them move forward on a daily basis. At the centre of the campaign is our new brand film, 'From the Future', written by Nick Gill and directed by Fredrik Bond, which marks a step change in the tone, look and feel of the Johnnie Walker brand, in a bold move to refresh and modernise its communications and make it more relevant to progressively minded drinkers around the world.
Saatchi & Saatchi - Home leg. Advertising news & advertising jobs - visit Campaign's website for brands, ad agencies & to watch ads welcome to optimism Christmas is the most wonderful time of year, but it can be tough. You want to make your loved ones happy, but you also want that amazing shiny new thing for yourself. Three hit on the insight that self-indulgence is big at Christmas, but that it doesn't stop people wanting to treat their loved ones. And that’s where Three's generous Christmas promotion comes in: splash out on a gift for yourself and they’ll give you a discount on a gift for someone special. It's the best of both worlds: treat your loved ones at Christmas, by treating yourself at the same time. To help Three sing the news from the (metaphorically, unfortunately) snow-dusted rooftops, we conceived a campaign that really makes Christmas all about you, via a specially designed app called CalendarMe. The app, created with the technical wizardry of Unit9, uses clever colour-matched image replacement technology to insert users’ faces into their very own calendar. This Christmas give them what they really want. 365 days of you.