A New Age for Social Media Marketing | Brian Solis inShare7 In 2010, Social Media will rapidly escalate from novelty or perceived necessity to an integrated and strategic business communications, service, and information community and ecosystem. Our experiences and education will foster growth and propel us through each stage of the Social Media Marketing evolution. As MarketingSherpa observes, “2010 is the year where social media marketers gain the experience required to advance from novice to competent practitioner capable of achieving social marketing objectives and proving ROI.” It’s a powerful prediction and it’s one that I also believe. This is your year to excel, teach, and create your own destiny. To document the evolution in maturation of new media marketing, MarketingSherpa published its 2010 Social Media Marketing Benchmark Report. This is why I believe that business success stories shared to date were wonderful to read, but they didn’t necessarily serve as a framework for my work. I believe to the contrary however.
Prioritize Your Social Media Efforts There aren’t enough hours in the day for all the chores that social media puts in front of us. The best writing I’ve found on how to manage your time in social media is via Amber Naslund’s social media time management series. Her efforts in crafting this should become a little ebook that you hand around to everyone. If you skipped over that link, go back, click it to open a new tab/window, and then read it when you’re done with this (or skip mine and read Amber’s- it’s that good). These are written from a marketer’s perspective. Prioritize Your Social Media Efforts First, the Foundations Without the following, there’s no point doing social media and social networking for business. Goals first – If you don’t stick to your goals, there’s no reason to put any time into social media, period. In Order Of Value Listen – Listening gives you data, gives you metrics, gives you topic material for content, gives you a sense of where your crowd is. In Explaining This to The Leadership Your Take
Interaction Design Pattern Library - Welie.com Suggest a pattern Have you seen new examples of patterns out there that have not been described on this site? Send me a link to an example and I'll add it to my to-do list. Suggest a pattern Latest comments Form (Lucas Gwadana) Sometimes the ERROR handling is not explicit enough because when a user makes an... Map Navigator (Marcus) For print pages etc static maps are still relevant. Accordion (dellmre) Ajax accordion samples with source code Autocomplete (Zorg) I believe the name of this pattern to be misleading. Slideshow (Joshua) Slideshows on Homepages can be very beneficial.
Get Wireframing: The All-In-One Guide Wireframing is a great tool to incorporate into your projects as it allows for rapid prototyping and helps to pinpoint any potential problems. I personally find it invaluable on projects to have a visual representation of content, hierarchy and layout. Overall it’s an excellent step to incorporate into your project before the design process begins for both you and your clients. I am continually intrigued about how other firms and individuals incorporate the wireframing stage into their process. I know i’m not the only one, so this list aims to group together some of the best techniques, tools and resources to help you create effective wireframes. Techniques Building a Wireframe in Illustrator – From AiBurn – a step by step tutorial. Tools Omnigraffle – Create diagrams, process charts, quick page layouts and website mockups Visio – Visualize, explore, and communicate complex information. Wireframe Examples Wireframing Articles of Interest Paper Prototyping Useful Wireframing Resources
Reader - Eirik shared items Social Networking and Product Development 23 Jul, 2009By: Tom Shoemaker Web 2.0 technologies bring advantages, disadvantages, and applicability to the product engineering processes. Are Web 2.0 tools appropriate for use in product-development settings? The Upside Companies can realize tremendous gains by incorporating social computing technologies — an initiative that product-development software company PTC has termed . A key value of social product development is that it allows engineers, project managers, and other product-development professionals to reach out to a broader network to gain knowledge and form new interest groups or communities. Each of the three communities that participate in social product development can be defined by its activities. A project manager at an industrial original equipment manufacturer (OEM) sets up a web portal to act as a secure project collaboration hub for an outsourced design task. Although these concerns are warranted, companies can take steps to mitigate potential risk. Want to see more?
6 Ways to Use Ning for Business David Spinks is the Community Manager for Scribnia, where the world's bloggers and columnists are reviewed by their readers. He also blogs at The Spinks Blog about business, careers and professional communities. There is an almost overwhelming number of options on the social web for businesses to create and participate in communities. What is Ning? Ning, which just announced that they’ve reached 37 million registered users and 1.6 million social networks, is a web service that allows anyone to create their own branded social network. Ning provides their basic service for free, and offers premium services that allow users to use their own domain name, get more attentive customer support, utilize more storage space, remove ads and remove promotional links. Creating a social network on Ning or participating in networks already popular on the site are great ways for businesses to add value and connect with potential customers. 1. 2. 3. Sick of watching car commercials? 4. 5. 6.
UI Design Patterns and Library Builder 30 concepts-clés de l'utilisabilité Dans un article intitulé "30 Usability Issues To Be Aware Of", Smashing Magazine recense 30 concepts et définitions que toute personne s'intéressant à l'ergonomie et à l'utilisabilité devrait connaître. Ce billet en est une adaptation en français : Le principe des 7±2 éléments Le cerveau humain étant limité dans sa capacité à traiter l'information, celui-ci aborde la complexité en traitant l'information par blocs. La règle des 2 secondes En vertu de ce principe, un utilisateur ne devrait pas avoir à attendre plus de 2 secondes certaines réponses du système, comme le passage d'une application à une autre, ou le lancement d'un programme. La règle des 3 clics Selon cette régle, les utilisateurs tendent à abandonner un site lorsqu'ils ne sont pas capables d'accéder à l'information ou au service en l'espace de 3 clics. Le chiffre de 3 clics n'est cependant pas critique : le plus important est que l'utilisateur sache où il en est, et qu'il n'ait pas l'impression de perdre le contrôle.
The Logos of Web 2.0 The Logos of Web 2.0 There is no official standard for what makes something “Web 2.0”, but there certainly are a few tell-tale signs. These new sites usually feature modern web technologies like Ajax and often have something to do with building online communities. But even more characteristic among these brands is their appearance. You can see some of these striking commonalities in Ludwig Gatzke’s compilation of nearly 400 Web 2.0 logos. The Softies A clear trend in new identities is the use of soft, rounded sans serifs dominated by VAG Rounded (AKA Rundschrift), but also including Helvetica Rounded, Arial Rounded, Bryant, and FF Cocon. Oct. 2008 Update — New and underused fonts in this category: Foco, Tondo, FF Netto, Estilo Text, and FF Unit Rounded. The Futurists Some sites are reflecting the technological breakthroughs of Web 2.0 with a look that says “tomorrow’s techno”. The Classics Oct. 2008 Update — Using uncommon alternatives to classic typefaces can ensure a logo is unique.