Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy. The questions that the narrative designer or transmedia storyteller asks herself are: What social actions and conversations do I want to stimulate? I’ll now explain how I’ve arrived at this process.. The two key enablers to a successful venture today are discovery and advocacy. Consequently, much of my work this past year has begun with the questions: how will the experience be discovered? These questions have formed the foundations of my transmedia storytelling and pulled me further into the realm of participatory storytelling and persistent storyworlds. Narrative Design One of the key pieces of transmedia storytelling is clearly the narrative design. engagement designnarrative designinteraction design. Another key insight I gained from Mike Jone’s blog post Secrets and Lies.
The Storytelling Mandala: Purpose-Inspired Transmedia Storytelling | Gauravonomics Marketers have always used stories to share information, change opinions and influence decisions. Now, as people create, consume and share brand stories in new ways, marketers need to go beyond the 30-sec product ad or the 300-word press release, and tell purpose-inspired transmedia stories that inspire, organize and energize people. Six Trends in Storytelling Let’s start by recapturing the six important trends that are reshaping how people create, consume and share brand stories: These six trends play an important role in the narrative arc we will draw next: from Hero’s Journey to Heroes to Everyday Heroes. From Hero’s Journey to Heroes to Everyday Heroes Heroʼs Journey: Storytelling The Heroʼs Journey is a good example of a monomyth, or a universal story, that cuts across all types of stories, including myths, movies, novels, and ads. According to Joseph Campbell, all stories follow the same three-part narrative structure of the Hero’s Journey. Heroes: Transmedia Storytelling
Email Marketing and Email List Manager | MailChimp Transmedia: Entertainment reimagined This article was taken from the August issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content by subscribing online Esther Robinson got off the R train in Astoria, Queens, and started walking to the American Museum of the Moving Image. It was a warm July evening in 2007 and Robinson, then 37 years old and a filmmaker, had come with a friend to see a movie, Head Trauma. The film was about a drifter who inherits his mother's house and starts to lose his mind. Unwittingly, she had just participated in an emerging form of mainstream entertainment. This is transmedia storytelling. The trend is already reconfiguring the industry, affecting everything from how stories are made, down to titles on business cards.
The Participatory Documentary CookBook: community documentary using social media “A participatory documentary tells a story about a community using the community’s own words. That story is disseminated back to that community via social media.” (Weight, 4:2011) Now available free, it is a textbook for creating participatory documentaries using social media. Introduction and context: “My students and I have been making participatory documentaries for some years in my course Transient Spaces (part of the Master of Communication Degree at RMIT University, and an elective in other programs). Lecture about structure, social media and tools for making a participatory documentary, mostly derived from the Participatory Documentary Cookbook Useful resources: Jenny Weight Personal Blog: Downloadable document: Slideshare: community, cookbook, documentary, geniwate, Jenny Weight, participatory, RMIT University, social media
Transmedia Planning – Faris Yakob Brian (founder of Adcenter‘s rm116.com blog) and I were chatting about doing some industry interviews and posting them on the blog so here is the first one. Haven’t figured out how often they will come out, maybe bi-weekly? There’s been a lot of discussion around the blog circuit about transmedia planning stemming from the book Convergence Culture by Henry Jenkins. Faris Yakob from Naked Communications in London first wrote a post on transmedia on his blog. I caught up with Faris and picked his brain for a little bit… What is transmedia planning? Transmedia planning is a communication model, derived from the transmedia narratives described in convergence culture [jenkins] that is designed to create and communicate with brand communities. In this model, there would be an evolving non-linear brand narrative. Any good examples off the top of your head? I’ve said before that I think the Audi A3 Heist is a good example. What’s the difference between media neutral and transmedia planning?
TRANXMEDIA | Summit Transmedia | Features | New Media Age Transmedia is about more than just running content across multiple platforms; it involves engaging an audience in a story wherever they happen to be coming to it from what is transmedia?A fusion of real life and fictionTells bespoke parts of the same story on multiple platforms and through live eventsAccess to the story can be from any platform at any timeNeeds to have an element of social benefitCloses the feedback loop between storyteller/brand and audienceA community creates and extends the story beyond the control of a single creator With half a million game downloads attracting 4,000 dedicated players in 165 countries and widespread media attention, Conspiracy For Good far exceeded the targets of its sponsor Nokia. “With the explosion of social media, the way brands interact with an audience has increased in vitality,” says Tero Ojanperä, Nokia’s executive VP of services and mobile solutions. Recognising transmedia Gomez agrees. Brand involvement Cross-over medium
Transmedia Storytelling “Transmedia storytelling” is telling a story across multiple media and preferably, although it doesn’t always happen, with a degree of audience participation, interaction or collaboration. In transmedia storytelling, engagement with each successive media heightens the audience’ understanding, enjoyment and affection for the story. To do this successfully, the embodiment of the story in each media needs to be satisfying in its own right while enjoyment from all the media should be greater than the sum of the parts. Before expanding on how to create transmedia experiences, let’s ask ourselves two questions: Why would you want to tell stories? Why Tell Stories? We tell stories to entertain, to persuade and to explain. Our minds do not like random facts or objects and so they create their own stories to make sense of otherwise discrete, isolated events and items. Great stories win hearts and minds. Why Multiple Media? Join the Community & Sign-up for the Beta Trial! Next >>