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Project Prometheus

Project Prometheus

Strange Video From Neill Blomkamp Appears on iPads It’s a pretty common occurance to see video ads display before opening up an app or watching video on the Apple iPad. However, in the latest iPad version of Wired Magazine (issue 18.12), a mysterious and unexplained video appears instead, and it’s credited by District 9 director Neil Blomkamp. What could this be? As you can see above, the found footage-style video shows two kids who drive out to the side of a road and find a nasty-looking dead pig-like creature with a big stamp on it. The stamp says “18.12 AGM Heartland Pat Pend USA” and “US Inspected And Approved”. This looks to be located outside some kind of factory, and the camera points in that direction to make sure we notice it. Here is what I’ve discovered. 18.12 is the number of the issue of WiReD that this video appears in. Could this be for Blomkamp’s next film, Elysium? Comments comments

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Global horror takes a new "Road" - Horror Is there any country on earth — at least any country with its own cinema tradition — that doesn’t produce its own homegrown horror films, spiced up with a little local gruesomeness? Every time I write about horror, I get at least a couple of letters from people who see the cruelty, bloodlust, misogyny and so forth found in many such movies as a symptom of contemporary culture’s descent into depravity and brutality. On one hand, I always want to leave room for divergent tastes and opinions, but on the other — that’s just not true. The appetite for gore and terror that finds its modern expression in horror movies is nothing new: Check out the uproarious Brothers Grimm tale “How Some Children Played at Slaughtering,” in which an entire family is destroyed in a pointless orgy of violence. Furthermore, the relationship between violent and horrifying entertainment and actual violence is ambiguous, to say the least.

Famous Uncracked Codes | Electric City - Yahoo! Screen OmniCorp - Home Transmédia marketing : Prometheus · annabelroux Pour Jeff Gomez, expert s'il en est du marketing transmédia, Prometheus, prequel qui n'en est pas un de la franchise Alien, réalisé par Ridley Scott, qui sortira courant juin 2012, a accouché d'une campagne transmédia réussie là où d'autres se sont magistralement plantés. La 20th Century Fox, Ridley Scott (Blade Runner, Alien I, Gladiator...) et Damon Lindelof (Lost) y ont mis les moyens et l'ingéniosité tant dans la forme que dans la stratégie de dévoilement, pour capter l'attention d'un public de fans qui après de longues années de rumeurs et de rebondissements... n'attendait que ça. La recette : Un contenu très bien scénarisé qui 1. établit le lien avec la tetralogie originale, 2. campe les bases thématiques et visuelles d'une nouvelle mythologie, 3. met en scène des personnages qui pour être secondaires n'en sont pas moins centraux (enrichissant ainsi ce que les trailers permettent de comprendre de l'intrigue et de ses protagonistes).

Pick of the week: Childhood adventure from a Japanese master - Our Picks “I Wish” is an old-fashioned kind of movie about a subject that might sound, at first, both worn-out and a little retrograde: the dislocating and disorienting effects of a family breakup. It’s also a movie whose principal actors and characters are children, that tries to view the world from a child’s point of view — and that’s an enterprise so perilous, so prone to easy gags, cheap tears and nauseating sentimentality, that hardly anyone ever gets it right. But “I Wish” is a wonderful adventure film that’s no less thrilling for its modest scale, and a film whose emotional power and intelligence sneak up on you. Thoroughly accessible and rewarding, it might finally mark the mainstream breakthrough (relatively speaking) of Hirokazu Kore-eda, one of the finest living Japanese directors. I should add that “I Wish” is that rarest of fauna in the international art-house market, a genuine family movie that will charm both adults and children, albeit for somewhat different reasons.

ARGNet: Alternate Reality Gaming Network Newly Launched “Dredd” Viral Site Riffs The Drudge Report Dredd may be coming out in theaters next month, but the film’s promotion is just kicking off. After Dredd received some solid reviews at Comic-Con earlier this year, the film is entering a new stage of the marketing campaign. Firstshowing reports that a viral site called The Dredd Report has launched. The links provided on the site take you to a number of news pieces or images relating to today’s news. There is also an ad that is recruiting people to be Judges themselves, but the ad takes you to the film’s official Twitter account, which is more like a newsfeed for all that is happening in Mega City One. The Dredd Report is a pretty cool site full of faux headlines taking you to real world news articles and other bits relating to Mega City One, so check it out. Comments comments

Prometheus : Anatomie d'une campagne de marketing transmédia partie pour faire date. Pour Jeff Gomez, expert s’il en est du marketing transmedia, Prometheus, prequel qui n’en est pas un de la franchise Alien, réalisé par Ridley Scott (sortie juin 2012), a accouché d’une campagne transmedia réussie là où d’autres se sont magistralement plantées. La 20th Century Fox, Ridley Scott (Blade Runner, Alien I, Gladiator…) et Damon Lindelof (Lost) y ont mis les moyens et l’ingéniosité tant dans la forme que dans la stratégie de dévoilement, pour capter l’attention d’un public de fans qui après de longues années de rumeurs et de rebondissements… n’attendait que ça. 1La recette Un contenu très bien scénarisé qui: 1.1. 1.2. campe les bases thématiques et visuelles d’une nouvelle mythologie, 1.3. met en scène des personnages qui pour être secondaires n’en sont pas moins centraux (enrichissant ainsi ce que les trailers permettent de comprendre de l’intrigue et de ses protagonistes). 22006 – 2011 : l’ADN d’Alien donne naissance à une nouvelle mythologie Ridley Scott persiste et signe.

What makes ’Borgen’ and ’The Killing’ special? The most popular female police officer in Danish fiction has to be Sarah Lund from ’The Killing’, who in addition to her fascinating character has also immortalised the Faroese jumper (Photo: Tine Harden/DR) ’Borgen’ and ’The Killing 2’ have both been nominated for the prestigious BAFTA award, which is the British equivalent to the Oscars. The Danish series are fighting it out in the ‘Best International Series’ category, which the first season of ‘The Killing’ won last year ahead of successes such as the US series ‘Mad Men’. Both series have triumphed in Britain, where Sarah Lund from ’The Killing’ and her Faroese jumper have become something of a national treasure. ’Borgen’ and ’The Killing’ build upon the distinguished tradition that Danish public broadcaster DR’s drama station has developed over the past 15 years, But what is it that places just these two series among the best in the world? Popular series are multilayered This is the subject of a study carried out by Lynge A. Gunhild Agger

Looper Network Prometheus, un scénario transmedia déjà culte Prometheus, le film de science-fiction le plus attendu de l'année, sort demain dans les salles de cinéma. Réalisé par Ridley Scott (Alien, Blade Runner...), son intrigue se déroule dans un univers un univers antérieur à celui de la saga Alien, à laquelle il se rattache indirectement. Pour les fans de la saga, cela marquera la fin d'un insoutenable suspens, qui dure depuis des mois. En effet, par le biais d'internet, l'équipe du film et le studio ont tout fait pour entretenir le désir et la curiosité des aficionados. Un supplice bien plus délectable que celui de Prométhée, à qui un aigle dévorait le foie chaque jour : pour Prometheus, les scénaristes et les marketeurs ont réussi à faire du teasing autre chose qu'un panneau publicitaire, avec une campagne apportant à la fois divertissement, contenu et interactivité. La bande annonce de Prometheus La campagne en ligne de Prometheus reprend les classiques du genre : un site du film, plusieurs bandes-annonces, etc.

New Dolby Technology to Make Horror Movies Scarier FilmDistrict If you don’t like the sounds in scary movies but sometimes get dragged along to the theater anyway, you’re not going to be a big fan of the latest technology from Dolby Laboratories. The company announced a new sound system Monday called Dolby Atmos, which can move sounds around a theater in an entirely new and realistic way. During a demonstration at Dolby’s San Francisco headquarters, Stuart Bowling, senior technical marketing manager for Dolby Laboratories, said the Atmos system was one of the most advanced technical jumps the company had made in 20 years and would create an entirely new viewing experience for theatergoers. “You can imagine watching a scary movie, and it’s a scene when someone is hiding in a basement and there are footsteps on the floorboards above,” Mr. The new sound system is incredibly realistic. Dolby said the new system would use 64 speaker feeds and would begin rolling out to select theaters later this year.