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Wikibuilding Once Upon These Times: New Stories for New Audiences Bio Jeremy Ettinghausen Jeremy Ettinghausen is Digital Publisher at Penguin UK and has been responsible for a number of high profile digital initiatives including the Penguin Remix competition and the collaborative wikinovel, A Million Penguins. He recently brought William Gibson into Second Life and says "No publisher should ever have to buy skin, virtual or real, for an author." Matt Locke Matt Locke is Commissioning Editor for Education and New Media at Channel 4. In the first year of its new online strategy, C4 Education projects have won numerous awards, including a BAFTA, BIMA and Flash Forward award for Bow Street Runner, a BAFTA nomination for Yeardot and an EMMY for Battlefront. To download this program become a Front Row member. ZOOM IN: Learn more with related books and additional materials. Encyclopædia Britannica Article book book on © 2010 Encyclopædia Britannica, Inc.

Shadowing | Design Research Techniques Authour:Jen Recknagel Edited by Christine Keene Problem Contextualized information about how, when and why people act is needed to generate understanding of human need and to develop meaningful insights for innovation. Solution Shadowing provides a rich, comprehensive data set about the patterns of actions, interdependence and motivations of users. Background Shadowing originated out of 1950’s Management Studies and Henry Minzberg’s 1970’s iterations on structured observation. Use When This methodology is used when exploring a research domain to gain a rich understanding of user/customer/employee motivation and to capture what people do and not what they say they do. Use For Shadowing is used to gain understanding of an individual’s behaviour, opinions and drivers as well as to understand a person’s role and paths through an organization or interactions with other objects or people in a given setting. Process 3) Develop Trust – The goal of shadowing is to gain insider status. Resources

Games People Play Bio Matt Adams Matt Adams makes performances, installations, games and interactive artworks. He co-founded Blast Theory in 1991, a group renowned for its multidisciplinary approach pioneering the use of new technologies within performance contexts. The group has used interactive pressure pad systems triggered by audience members, video and audio streaming, and more recently, the convergence of collaborative virtual environments and mobile devices. He co-curated the Screen series of video works for Live Culture at Tate Modern in 2003 and curated the Games and War season at the ICA in London in 2003. Dan Hon Dan Hon is CEO of Six to Start, an award winning entertainment production company founded with his brother, Adrian, in September 2007. Six to Start's first project, We Tell Stories, for Penguin, re-imagined how a publisher could adapt to producing internet natvie fiction. Kati London Kevin Slavin Kevin Slavin is the Managing Director and co-Founder of area/code. Alice Taylor sports and games

Analyse PESTEL Un article de Wikipédia, l'encyclopédie libre. En stratégie d'entreprise, l'analyse PESTEL (Politique, Économique, Sociologique, Technologique, Écologique, Légal) est un modèle permettant d'identifier l'influence (positive ou négative) que peuvent exercer, sur une organisation, les facteurs macro-environnementaux. L'analyse PESTEL ou PESTE n'est cependant pas un outil mais bien une aide mnémotechnique qui permet d'effectuer une analyse externe plus simplement et ainsi de réaliser une matrice SWOT. Les six facteurs[modifier | modifier le code] Le modèle PESTEL distingue six catégories d'influences macro-environnementales qui peuvent influencer une industrie. Les variables pivots[modifier | modifier le code] L'analyse PESTEL constitue généralement la première étape d'une analyse stratégique au niveau d'un domaine d'activité stratégique. Le croisement des évolutions possibles des variables pivots permet de définir des scénarios d'évolution du marché. Bibliographie[modifier | modifier le code]

Digital, Life, Design 2010: Audience Sourcing Bio Peter Hirshberg Peter Hirshberg is Chairman of Re:imagine Group which shapes strategies at the confluence of economic development, brands and cities. As co-founder San Francisco's Gray Area Foundation for the Arts where he's led initiatives at the forefront of citizen engagement in placemaking, open data and public art. Tim Kring 76 million “Heroes” fans around the world know the name Tim Kring, and tuned in weekly across broadcast TV, cable, online and mobile to follow Kring's expertly created stories about ordinary people who discovered they possessed extraordinary abilities. To download this program become a Front Row member. ZOOM IN: Learn more with related books and additional materials. For related Britannica content, please search on Britannica's Web site, at

Affinity diagram | LXD What is it? The Affinity Diagram is an interactive data collection method, which enables the identification and sorting of large quantities of ideas within a short time frame. Affinity means likeness or close relationship. The Affinity is used when a non-judgemental process is required for gathering and categorising ideas. What aspects of learning are being supported? Bloom’s Taxonomy: remembering, understanding, applying, analysing, evaluating. creatingQT – Intellectual Quality: Deep Knowledge, Deep Understanding, Higher-Order Thinking, Metalanguage, Substantive ConversationQT – Quality Learning Environment: Explicit Quality Criteria, Engagement, High Expectations, Social Support, Students Self-Regulation, Student Direction Which apps could I use? How do I use it? Clearly define and write the topic for the session. e.g.: “What Makes Sydney A Great City?” Some examples Types of Questions which could be supported by the use of an Affinity Diagram What makes a quality classroom?

Gaming the crowd « The fearsome blog of Andrew Davies Topic: Practical ways to turn any website into a game, and the serious risks of doing it wrong. (description), by Andy Baio. Starts off by showing some games… Quest for the crown Desert Bus (1995, Sega TV, unreleased) – Drive the Penn and Teller tour bus in real time. Marathon video tame – Run a virtual marathon in real time button tapping, guy did it, took him three hours. You only live once – Standard platformer. Upgrade complete – Game about upgrading a game. Achievement unlocked – Get achievements for everything. Punchline: All these use games to discuss what games are. Mechanical Turk Feels weird when he uses it. Turns out that the demographics are roughly the same as the English speaking internet. Social web = MMO More examples of games at work At Target, the cashier’s terminals provide feedback scores on the last 10 checkouts. The Squeaky wheel – Bug tracker with achievements. Obama campaign – Neighbor to neighbor – Level up, get promotions. Nike/iPod exercise site Grinding is no fun.

Backcasting | Design Research Techniques Authours: Karl Schroeder & Robert Tilley Edited by Christine Keene Problem Goal-oriented foresight methodologies may declare targets that lie quite far in the future. Reduction of global greenhouse gas emissions to 1990 levels by 2050Put astronauts on Mars by 2030 There is a disconnect between such long-range targets and immediate policy and business planning. Solution In backcasting, foresight participants propose a future event or situation and then work backward to construct a plausible causal chain leading from here to there. Use When This technique is used during problem framing. Use For Projecting a transformative societal change that challenges existing assumptions for problems of significant complexity with a long enough time horizon to allow for making determined choices is the key role of backcasting. Process 1) Domain and Demographics – First, the team needs to clarify the issues of the current state and identify which areas are to be targeted. Variations Keenan, M. (2007).

Responsibilities of Community Managers This is a guest post by Itamar Kestenbaum. Follow him on Twitter. Every time I tell someone I’m a Community Manager, I get a varied response. Really, many people trying to describe Online Community Managers, end up sounding like this: Others may know what Community Manager is, but don’t know exactly how much it entails. Make Friends In the Industry Community Managing is super easy when you’re working for a well-known tech company in the middle of Silicon Valley. If you’re representing a matchbook company, you might want to know the other matchbook manufacturer’s Marketing pros, the top CEOs of the large matchbook companies, and the press. Get to know the press before you need something from them. Knowing the right people is always good – but when you’re a Community Manager and want to establish your company as a thought leader in the industry, it’s a must to get on a first-name basis with people in the industry if you expect to position yourself in it. Develop Relationships with Clients

Citizen Juries: An Action Research Method | Design Research Techniques Authour: Hilary Best Edited by Christine Keene Problem In a democratic society, it is widely recognized that the best solutions are those that are embraced by the population. Consequently, public consultation has played a central role in public decision-making (Wiklund and Viklund, 2010). Solution Citizen juries are one answer to this need. Citizen juries were first developed in 1974 by the Jefferson Center for New Democratic Processes (Crosby and Hottinger, 2011). As a research method, citizen juries are grounded in an interpretive, interventionist and participatory philosophy that empowers citizen participants to be co-creators in developing solutions to complex issues. Use When Citizen juries are appropriate for use when there is an opportunity for informed citizens to have a meaningful impact on public policy, when there is sufficient time to conduct a lengthy process, and when deliberation will be helpful to achieving optimal outcomes. Use For Process Learning Reflecting Presenting

The Age of Social Networks inShare6 Social networks share a common ingredient in design and intent, the connection of people and the facilitation of conversations, sharing, and discovery. What they do not share however, are culture, behavior, and prevailing demographics. Each network is unique in its genetic and cultural composition and it is for that reason that we benefit by becoming digital anthropologists in addition to new media marketers. Demographics are distributed within all social networks, but only concentrated within a select few. Over the years, I’ve relied on Google Ad Planner to surface the critical demographics in order to construct meaningful and targeted social programming. The study included 19 social networks… Bebo Delicious Digg Facebook FriendFeed Friendster Hi5 LinkedIn LiveJournal MySpace Ning Reddit Slashdot StumbleUpon Twitter Tagged Xanga Age Distribution Distribution of Age Within Social Networks Delicious - Over 25% of users are 35-44 Reddit - 30% are 35-44

Design Fiction | Design Research Techniques Authours: Zahra Ebrahim & Carl Hastrich Edited by Christine Keene Problem Traditionally, companies, organizations and governments have used speculative design practices: linear, expert-led ideation that extrapolates from internal technological innovation. Speculative design has been more linked to showboating innovation capacity than to gauging broader cultural responses. As disciplinary boundaries begin to blur and traditional scientific practice meets social practice (Novotony 2008), it becomes clear that the tools to visualize and materialize future scenarios are limited. Solution Design Fiction is the construction of a narrative—a movie, animation, written story, presentation or installation—to immerse an audience in an experience that provokes emotional and intellectual responses. Use When Use For Generating ideas outside of the boundaries of what is deemed possible, thereby encouraging experimentation of “worldviews”. Process 2) Gaining feedback – Collecting responses to ideas Grand, S.