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13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, "11 Reasons Your LinkedIn Company Page Sucks." What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential? Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. Blog RSS Feed Let's get a few low-hanging fruit features out of the way first. News Module Careers Tab

11 Reasons Your LinkedIn Company Page Sucks Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential . 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

How To Use LinkedIn To Improve Organic Visibility I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing in the strong link listings too? So, I set out to look at the differences that might affect the strength of incoming links from LinkedIn. In this article, I’ll cover a couple of steps you can take to help improve the visibility of your LinkedIn content with search engines as well as within the LinkedIn community, increase the exposure of your LinkedIn updates, and improve traffic to the Web content you point to in LinkedIn updates. It’s important to realize that LinkedIn isn’t only for B2B. Setup A LinkedIn Company Page What are LinkedIn Company Pages? Company Pages present an opportunity to reveal the human side of your company. How To Setup A Linkedin Company Page The End Goal

The YOU MATTER Manifesto Two Words Changing The World These two words can change your mood, change your mind, and have the power to The YOU MATTER Manifesto is a call to action. Before we can convince anyone else that we matter, we must first convince ourselves. You are called upon to acknowledge and put to use the gifts that have been entrusted to you. Mattering is a process, not an event. 1. Do you know what it takes to make a difference in this world? You don’t have to be rich or famous. 2. To acknowledge that you can change the world is overwhelming. 3. Author Seth Godin defines genius as the act of solving a problem in a way no one has solved it before. 4. “We cannot all do great things, but we can do small things with great love” – Mother Teresa of Calcutta Your mere presence can bring a smile to someone’s face. The size of the contribution is not what matters most. Mimi and Eunice, CC-BY-SA Nina Paley 5. “Happiness never decreases by being shared.” – Siddhartha Gautama (Buddha) 6. Image via Flickr 7. 8.

Social Media Print Template Packages A contemporary Print template package. Very useful for social media print campaign. File Features: - Adobe illustrator CS3 or latest - Trifold Brochure A4 size - Advertisement A4 size Landscape - Two Sides Flyer 12×21 cm - Business Card 9×5.5 cm - Contemporary and professional style - Well Organized and Layered. - Editable Text and Layout. Files: Illustrator, Jpg, Pdf, Documentation. FONT INFORMATION : League Gothic Museo 100, 300, 500, 700, 900 : Enjoy! LinkedIn for Business: Optimizing Your Company Profile Page -- Part 3 In Part 1 and Part 2 of this LinkedIn for Business series, we talked about optimizing individual tabs within your company profile – the overview tab and the products and services tab. Now that you’ve got your “t”s crossed and your “i”s dotted, it’s time to look at how you are going to promote, grow and measure your LinkedIn business presence. In this post, we’ll explore LinkedIn plugins that increase visibility, ideas for cross-promotion, tracking the success of your company page and its content, and growing your company’s network on LinkedIn. Use Plugins to Make Your Profile More Visible The LinkedIn Developers site has lots of goodies for driving promotion and engagement for LinkedIn. Think about the different ways you can reach people using these plugins: The share button has been reported to have slightly more traffic on average than a Facebook Like button. And don’t forget to cross-promote your company profile presence on all your other social media networks and content products.

The State Of Social Customer Service [with Infographic] Some of you have experienced customer service from brands via social media. Of course with different outcomes. And some of you have never taken advantage of this medium to get product issues solved. Sure, I’ve had my share too. Of course you can also run into issues with companies like Time Warner Cable that will completely ignore you no matter how nasty your tweets are. Social media has proven to be a great vehicle to ensure customer satisfaction over the last few years. But what is the current state of customer service in social media? What’s clear in this infographic, is how even tough we’re slowly starting to turn more to social media vehicles to address our issues with companies, the traditional platforms are still very important and, despite the clear advantages for these companies to establish this type of connection with consumers, 60% don’t even care about responding to these direct messages. Today we’re looking at something similar in customer service. Thank you.

Climb the staircase to self-transcendence: Jonathan Haidt at TED2012 Photo: James Duncan Davidason Author and UVA psychology professor Jonathan Haidt kicks off his TED2012 talk with a provocative question: “how many of you think of yourselves as religious?” Some people raise their hands, but not so many. Another question: “Do you think of yourselves as spiritual in any shape or form?” Haidt is making the case that one of the main reasons people feel they have some sort of spiritual life is the search for self-transcendence. Climbing a staircase to greater meaning has been used as such a concept a lot over the years. But awe can come from weird places too: for instance, War. So now the million-dollar question: is this so-called staircase a feature of our evolutionary design, or is it a bug? So what of free riders, those who’ll merrily come along to exploit the work of others? Haidt has at least a suggestion of an answer, presented in a special 3-minute video bonanza at the end of the talk. Steven Pinker: I’m not persuaded by group selection. JH: No.

Chel Wolverton (@chelpixie) sur Twitter

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