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13 Brands Using LinkedIn Company Page Features the Right Way

13 Brands Using LinkedIn Company Page Features the Right Way
Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, "11 Reasons Your LinkedIn Company Page Sucks." What can I say? I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential? Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. Blog RSS Feed Let's get a few low-hanging fruit features out of the way first. News Module Careers Tab

11 Reasons Your LinkedIn Company Page Sucks Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. To be honest, it's very difficult to find many examples of companies using LinkedIn Company Pages to their fullest potential . 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

5 Creative Ways to Use LinkedIn Company Pages Does your business have a LinkedIn company page? Have you noticed how other businesses are using LinkedIn lately? A number of larger brands are creatively using their LinkedIn company pages, and some of them are doing some cool things. Here are five brands using their LinkedIn company pages creatively. Check out what they are doing to learn how you can tell your story, generate leads and engage your communities through your LinkedIn page. #1: LinkedIn—Develop a Campaign Let’s start with LinkedIn. In many cases, LinkedIn’s company page status updates are tied to an ongoing, larger campaign. LinkedIn shared updates to create community dialogue. Seventy LinkedIn influencers contributed their answers to this question. What was great about this idea was that it has provided LinkedIn with a series of ongoing, fresh and interesting status updates for their company page. Here’s how to develop a campaign on your LinkedIn company page. Remember to ask your followers to answer your question as well.

The YOU MATTER Manifesto Two Words Changing The World These two words can change your mood, change your mind, and have the power to The YOU MATTER Manifesto is a call to action. Before we can convince anyone else that we matter, we must first convince ourselves. You are called upon to acknowledge and put to use the gifts that have been entrusted to you. Mattering is a process, not an event. 1. Do you know what it takes to make a difference in this world? You don’t have to be rich or famous. 2. To acknowledge that you can change the world is overwhelming. 3. Author Seth Godin defines genius as the act of solving a problem in a way no one has solved it before. 4. “We cannot all do great things, but we can do small things with great love” – Mother Teresa of Calcutta Your mere presence can bring a smile to someone’s face. The size of the contribution is not what matters most. Mimi and Eunice, CC-BY-SA Nina Paley 5. “Happiness never decreases by being shared.” – Siddhartha Gautama (Buddha) 6. Image via Flickr 7. 8.

Social Media Print Template Packages A contemporary Print template package. Very useful for social media print campaign. File Features: - Adobe illustrator CS3 or latest - Trifold Brochure A4 size - Advertisement A4 size Landscape - Two Sides Flyer 12×21 cm - Business Card 9×5.5 cm - Contemporary and professional style - Well Organized and Layered. - Editable Text and Layout. Files: Illustrator, Jpg, Pdf, Documentation. FONT INFORMATION : League Gothic Museo 100, 300, 500, 700, 900 : Enjoy! impactbnd With so many social media sites, it can be difficult to identify which sites you should focus more of your time and energy on. In a world where social media players like Facebook and Twitter dominate the marketing landscape, it’s quite easy to overlook LinkedIn and its importance to a businesses social media presence. If you’ve never paid any attention to LinkedIn and its potential benefits, you wouldn’t be alone. The fact of the matter is that both Facebook and Twitter have become woven into the fabric of modern culture while LinkedIn has flown under the radar. Simply put, if you’ve been overlooking LinkedIn all this time, chances are pretty good your competitors have been doing so as well. LinkedIn Marketing Facts Here are 5 statistics from LinkedIn that you cannot overlook as an employer, a business person, or an individual looking for a job: 4 Ways to Dominated Your Competitors The difference being is that LinkedIn is strictly a network of professionals. 1. 2. 3. 4. Keep them informed.

The State Of Social Customer Service [with Infographic] Some of you have experienced customer service from brands via social media. Of course with different outcomes. And some of you have never taken advantage of this medium to get product issues solved. Sure, I’ve had my share too. Of course you can also run into issues with companies like Time Warner Cable that will completely ignore you no matter how nasty your tweets are. Social media has proven to be a great vehicle to ensure customer satisfaction over the last few years. But what is the current state of customer service in social media? What’s clear in this infographic, is how even tough we’re slowly starting to turn more to social media vehicles to address our issues with companies, the traditional platforms are still very important and, despite the clear advantages for these companies to establish this type of connection with consumers, 60% don’t even care about responding to these direct messages. Today we’re looking at something similar in customer service. Thank you.

Climb the staircase to self-transcendence: Jonathan Haidt at TED2012 Photo: James Duncan Davidason Author and UVA psychology professor Jonathan Haidt kicks off his TED2012 talk with a provocative question: “how many of you think of yourselves as religious?” Some people raise their hands, but not so many. Another question: “Do you think of yourselves as spiritual in any shape or form?” Haidt is making the case that one of the main reasons people feel they have some sort of spiritual life is the search for self-transcendence. Climbing a staircase to greater meaning has been used as such a concept a lot over the years. But awe can come from weird places too: for instance, War. So now the million-dollar question: is this so-called staircase a feature of our evolutionary design, or is it a bug? So what of free riders, those who’ll merrily come along to exploit the work of others? Haidt has at least a suggestion of an answer, presented in a special 3-minute video bonanza at the end of the talk. Steven Pinker: I’m not persuaded by group selection. JH: No.

8 Keys to a Lead-Catching LinkedIn Company Page Thursday, 2nd May, 2013 | By Jason Ferster | Category: Public Relations and Social Media 8 Keys to a Lead-Catching LinkedIn Company Page Given the mind-boggling speed of all things social media, it’s easy to lose perspective on the passage of time. Yep. While logic would suggest that businesses would be the earliest adopters of any platform that’s founded on the concept of virtual networking, LinkedIn has been sluggish in giving brands a seat at the community table. In the latter half of the 2000s, Facebook and Twitter quickly adapted for business users as marketers chased customers into those exploding communities. But in the last year and a half, LinkedIn’s evolution has picked up the pace, and newly redesigned Company Pages were rolled out in September 2012, giving brands the ability to market products, recruit new talent and engage more directly with the greater community than ever before. 1. If you have employees on LinkedIn, you likely have a Company Page already. 2. 3. 4. 5. 6. 7.